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10 Rules for Landing Page Copy That Converts

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Ian Lurie CEO Portent Inc. Thank you for joining us! We’ll be starting in just a few minutes Ryan Engley Unbounce Director of Customer Success 10 Rules for Landing Page Copy That Converts In the meantime… Check out Unbounce’s first Call To Action Conference http://www.calltoactionconf.com/


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Recording and slides will be emailed by the end of the week


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try.unbounce.com/for-copy-that-converts


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See how Unbounce can help you quickly build and publish targeted landing pages (without having to code) Stick around afterwards


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Ryan Engley Unbounce Director of Customer Success @ryan_engley JOIN OUR CHAT ON TWITTER


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JOIN OUR CHAT ON TWITTER Ian Lurie CEO Portent Inc. @portentint


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10 RULES FOR LANDING PAGE COPY THAT CONVERTS


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10 Rules for Landing Page Copy That Converts THE SHORT PITCH…


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10 Rules for Landing Page Copy That Converts used to be…


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10 Rules for Landing Page Copy That Converts


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10 Rules for Landing Page Copy That Converts …but now it’s LANDING PAGES


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10 Rules for Landing Page Copy That Converts


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10 Rules for Landing Page Copy That Converts R.O.T.I. (that’s Return On Time Invested)


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10 Rules for Landing Page Copy That Converts LANDING


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10 Rules for Landing Page Copy That Converts READING


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10 Rules for Landing Page Copy That Converts


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10 Rules for Landing Page Copy That Converts THE PAGE IS THE PRODUCT


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10 Rules for Landing Page Copy That Converts SO SELL IT


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10 Rules for Landing Page Copy That Converts “Buy our stuff! It rocks!” why should I care? there’s no ROTI


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10 Rules for Landing Page Copy That Converts “Our widgets are better. Learn why.” why should I care? there’s no ROTI


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10 Rules for Landing Page Copy That Converts “A lighter, stronger widget will improve your profit and decrease maintenance lifecycles” now I care


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10 Rules for Landing Page Copy That Converts PLAGUE WORDS


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10 Rules for Landing Page Copy That Converts Indeed, our product offers superior strength.


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10 Rules for Landing Page Copy That Converts Our product provides the added bonus of superior strength.


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10 Rules for Landing Page Copy That Converts Our product provides the added bonus of superior strength.


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10 Rules for Landing Page Copy That Converts The end result is superior safety.


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10 Rules for Landing Page Copy That Converts The end result is superior safety.


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10 Rules for Landing Page Copy That Converts It’s totally unique.


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10 Rules for Landing Page Copy That Converts It’s totally unique.


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10 Rules for Landing Page Copy That Converts SOCIAL PROOF


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10 Rules for Landing Page Copy That Converts Not likely


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10 Rules for Landing Page Copy That Converts Endorsements


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10 Rules for Landing Page Copy That Converts Endorsements


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10 Rules for Landing Page Copy That Converts Endorsements? what if no one agrees?


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10 Rules for Landing Page Copy That Converts Ah-HAH!


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10 Rules for Landing Page Copy That Converts “4500 current subscribers”


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10 Rules for Landing Page Copy That Converts


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10 Rules for Landing Page Copy That Converts TALK TO ME


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10 Rules for Landing Page Copy That Converts “Our clients see higher conversions”


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10 Rules for Landing Page Copy That Converts “You’ll see higher conversions. Our clients…”


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10 Rules for Landing Page Copy That Converts “Jonathan Abernathy saves money”


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10 Rules for Landing Page Copy That Converts “You’ll save money”


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10 Rules for Landing Page Copy That Converts Outperforms by 10% w/ 98% confidence


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10 Rules for Landing Page Copy That Converts 10TH GRADE READING LEVEL


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10 Rules for Landing Page Copy That Converts "10 gigabytes of RAM plus the new Incredifast Processor running at 250mhz makes our phone the best-benchmarked available."


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10 Rules for Landing Page Copy That Converts


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10 Rules for Landing Page Copy That Converts “A faster processor and 10 gigabytes of RAM put our phone’s performance ahead of the pack.”


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10 Rules for Landing Page Copy That Converts Readability-score.com


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10 Rules for Landing Page Copy That Converts NO DATA ON THIS ONE


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10 Rules for Landing Page Copy That Converts BUT… http://nces.ed.gov/naal/kf_demographics.asp


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10 Rules for Landing Page Copy That Converts THAT’S AVERAGE


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10 Rules for Landing Page Copy That Converts THE BLANK SHEET OF PAPER TEST


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10 Rules for Landing Page Copy That Converts When written on a blank sheet of paper, your headline or hero copy make sense to a complete stranger.


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10 Rules for Landing Page Copy That Converts Supreme Court Tries Sodomy probably not


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10 Rules for Landing Page Copy That Converts Supreme Court Tries Sodomy Case


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10 Rules for Landing Page Copy That Converts


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10 Rules for Landing Page Copy That Converts


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10 Rules for Landing Page Copy That Converts “ADT Small Business Security Systems”


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10 Rules for Landing Page Copy That Converts “Lighter. Stronger. The H1.”


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10 Rules for Landing Page Copy That Converts “Lighter. Stronger. The H1 Cycling Helmet.”


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10 Rules for Landing Page Copy That Converts SWING FOR THE FENCES


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10 Rules for Landing Page Copy That Converts


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10 Rules for Landing Page Copy That Converts yeah baby!


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10 Rules for Landing Page Copy That Converts don’t take my word for it


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10 Rules for Landing Page Copy That Converts “Don’t bunt. Aim out of the ball park.” David Ogilvy


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10 Rules for Landing Page Copy That Converts REPEAT THE OFFER


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10 Rules for Landing Page Copy That Converts offer offer offer +50%


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10 Rules for Landing Page Copy That Converts offer offer


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10 Rules for Landing Page Copy That Converts FORGET THE FOLD


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10 Rules for Landing Page Copy That Converts *'''Beschreibung''': 3 Tastenmaus von Microsoft *'''Fotograf''': Darkone, 22. Juli 2005 this is a scroll wheel


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10 Rules for Landing Page Copy That Converts 304% lift


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10 Rules for Landing Page Copy That Converts APPLY THE BREAKS


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10 Rules for Landing Page Copy That Converts


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10 Rules for Landing Page Copy That Converts


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10 Rules for Landing Page Copy That Converts BONUS


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10 Rules for Landing Page Copy That Converts THERE IS NO CHECKLIST


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10 Rules for Landing Page Copy That Converts WRITE FOR ROTI


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try.unbounce.com/for-copy-that-converts


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Why use Unbounce to build your landing pages?


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Increase your conversion rates with targeted pages & A/B testing You’ll get better results from your campaigns


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Quit waiting weeks for your developers Building pages with Unbounce is fast


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Build, publish and optimize without having to wait for developers or designers You maintain control of your campaigns


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