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the BARGAIN EBOOK BUYER

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the BARGAIN EBOOK BUYER Original Data on the Purchase Behavior Of Price-Sensitive Ebook Readers The Bargain Ebook Buyer BookBub | The leading service in ebook price promotions


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WHAT IS BOOKBUB? Daily email and website alerting millions of readers to limited-time deals on ebooks Publishers and authors promote discounts to drives sales and gain fans BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 2


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BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 3 Access To Millions of Bargain Ebook Buyers EXCLUSIVE SURVEY DATA


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BookBub | The leading service in ebook price promotions WHO ARE BARGAIN READERS? The Bargain Ebook Buyer | 4


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BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 5 WHO ARE BARGAIN READERS? They Are Predominantly Female 16% Men 84% Women


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BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 6 WHO ARE BARGAIN READERS? The Vast Majority Are Over 40


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BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 7 WHO ARE BARGAIN READERS? A Significant Amount Are Retired 6% Self-employed 8% Homemaker 3% Other 38% Employed Full Time 37% Retired 8% Employed Part Time


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BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 8 WHO ARE BARGAIN READERS? Most Don’t Live With Children 21% Never Had Kids 20% Live With Kids 58% Empty Nesters


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BookBub | The leading service in ebook price promotions WHAT ARE THEIR READING HABITS? The Bargain Ebook Buyer | 9


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READING HABITS They’re Power Readers BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 10 Power Readers 1 to 4 Books/Month 59% Read 4+ Books Per Month 35% Read 1-4 Books Per Month 6% Read <1 Book Per Month


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READING HABITS They’re Power Readers BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 11 10x The Number of Power Readers


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BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 12 READING HABITS They Read Everywhere Read books at night before bed 97% Read books at home during the day 96% Read books when they travel 94% Even read books while at work 45%


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BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 13 WHO ARE BARGAIN READERS? They’re On Different Platforms Android 10% Kindle 49%


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BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 14 READING HABITS They Primarily Read On Tablets Tablet 60% Dedicated ereader 35% Phone 5%


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Read Paperbacks Read Hardcovers OVER 60% BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 15 OVER 70% READING HABITS They Also Read Print Books [ Although 65% say they’ve started reading fewer print books over the last two years. ]


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BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 16 READING HABITS They Find Print Books Everywhere Bookstore Chains 43% Independent bookstores 20% Library 45% Used bookstores 32% Garage sales 22% Borrow from friends 31%


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BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 17 READING HABITS They Are Predominantly Genre Readers 25% Romance 29% Non-Genre Titles What Bargain Readers Say They Primarily Read 14% Scifi/Fantasy/Horror 32% Mysteries/Thrillers


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BookBub | The leading service in ebook price promotions WHAT ARE THEIR PURCHASING HABITS? The Bargain Ebook Buyer | 18


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Median U.S. Household PURCHASING HABITS Their Median Income Is Above Average BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 19 $51K of bargain readers reported an annual household income of at least $50K 64%


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BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 20 PURCHASING HABITS They Buy Full-Priced Ebooks 23% Exclusively purchase discounted books 77% Purchase full-price and discount books


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PURCHASING HABITS They Are Price Sensitive BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 21 Average Purchase Rate Purchase Rates Decline as Prices Go Up


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“I’ve jumped on a series or author that I was uncertain about due to a bargain price.” PURCHASING HABITS Price Is Important For Discovery BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 22


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“I prefer to pay $1 or less for an unknown author. I would pay much more for an author I’ve read and enjoy.” PURCHASING HABITS Price Is Important For Discovery BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 23


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BookBub | The leading service in ebook price promotions WHY BARGAIN READERS ARE VALUABLE The Bargain Ebook Buyer | 24


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WHY BARGAIN READERS ARE VALUABLE They Try New Authors BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 25 of bargain readers have purchased a book from an author unknown to them because of an ebook price promotion 95%


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WHY BARGAIN READERS ARE VALUABLE They Read The Books They Download BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 26 How Often They Read a Book They Download


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WHY BARGAIN READERS ARE VALUABLE They Become Loyal Fans of readers have purchased other books by an author that they discovered as part of a price promotion. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 27 63%


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“I've never read anything by Marti Talbott, but the Highlander Series book 1 was free and it was such a good book I had to purchase the series. I'm up to #8!” WHY BARGAIN READERS ARE VALUABLE They Get Hooked BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 28


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WHY BARGAIN READERS ARE VALUABLE They Recommend Books They Like Of bargain readers tell their friends about books they discover. BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 29 65%


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BookBub | The leading service in ebook price promotions Summary The Bargain Ebook Buyer | 30 Bargain readers are Power Readers They’re price sensitive, especially when it comes to trying new titles, but are willing to experiment, and also purchase full price books They are valuable, long-term readers who are invested in the books they purchase


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BookBub | The leading service in ebook price promotions FOR MORE FROM BOOKBUB, VISIT UNBOUND.BOOKBUB.COM The Bargain Ebook Buyer | 31


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