'

How To Have Ideas

Понравилась презентация – покажи это...





Слайд 0

How to have ideas Practical skills to improve your creativity & idea generation for content


Слайд 1

ShellShock.uk. The thing about thinking is that no one thinks too much about thinking @ sh elliw a lsh


Слайд 2

ShellShock.uk. Experts on creativity.. LATERAL THINKING A TECHNIQUE FOR PRODUCNG IDEAS SOME CRITICAL ISSUES FOR FUTURE RESEARCH IN CREATIVITY Edward de Bono James Webb Young Donald W. MacKinnon @ sh elliw a lsh


Слайд 3

ShellShock.uk. “You can put lipstick on a pig, but it’s still a pig” @ sh elliw a lsh


Слайд 4

ShellShock.uk. “You can put lipstick on a pig, but it’s still a pig” A piece of content can look good but without substance it will struggle to gain audience connection @ sh elliw a lsh


Слайд 5

ShellShock.uk. “Concept is king” @ sh elliw a lsh


Слайд 6

ShellShock.uk. Content marketing needs creativity & much less of this... @ sh elliw a lsh


Слайд 7

ShellShock.uk. https://klientboost.com/ppc/the-top-10-worst-infographics-ever-created/ @ sh elliw a lsh


Слайд 8

ShellShock.uk. http://www.pennyjuice.com/htmlversion/whoispj.htm @ sh elliw a lsh


Слайд 9

ShellShock.uk. http://www.gatesnfences.com/ @ sh elliw a lsh


Слайд 10

ShellShock.uk. Learning basic thinking skills can drastically improve creativity @ sh elliw a lsh


Слайд 11

ShellShock.uk. THE HANDY REFERENCE GUIDE FOR ANYONE WHO LOVES TO COOK Simple ideas based on a users needs METRIC CONVERSION Everest Kitchen Cheat Sheet OVEN TEMPS ˚F ˚C 250 120 VERY SLOW 275 140 300 150 SLOW 325 170 Weights IMPERIAL ½ oz ¾ oz 1oz 2oz 3oz 4oz (¼lb) METRIC 15g 20g 30g 60g 85g 115g g oz IMPERIAL METRIC 10oz 285g 11oz 310g 12oz (¾lb) 340g 13oz 370g @ sh elliw a lsh 14oz 400g 15oz 425g


Слайд 12

ShellShock.uk. THE HANDY REFERENCE GUIDE FOR ANYONE WHO LOVES TO COOK METRIC CONVERSION OVEN TEMPS ˚F ˚C 250 120 VERY SLOW 275 140 300 150 SLOW http://www.everest.co.uk/products/kitchens/kitchen-cheat-sheet/ 325 170 Weights IMPERIAL ½ oz ¾ oz 1oz 2oz 3oz 4oz (¼lb) METRIC 15g 20g 30g 60g 85g 115g g oz IMPERIAL METRIC 10oz 285g 11oz 310g 12oz (¾lb) 340g 13oz 370g @ sh elliw a lsh 14oz 400g 15oz 425g


Слайд 13

ShellShock.uk. Input – Process – Output @ sh elliw a lsh


Слайд 14

ShellShock.uk. Input... @ sh elliw a lsh


Слайд 15

ShellShock.uk. Moz, smashingmag, A List Apart, The Manual, The Great Discontent, 99u, Entrepreneur, Poynter, Nieman Labs, Sitepoint, ConversionXL, Creative Bloq, The Creativity Post, Fast Company, Design Milk, Swissmiss, Grain Edit, Information is Beautiful, Contently, The Guardian, NYT, WSJ, The New Yorker, The Atlantic, Gizmodo, TechCrunch, Wired, Laughing Squid, Neatorama, 3quarksdaily, State of Digital, Search Engine Land, Brian Solis, Dave Trott, Pscychotactic Zingers, Zen Habits, Adweek, Brain Pickings, Aeon, Delicious, Contently, Search Engine Land, The Guardian, Quartz, Redef @ sh elliw a lsh


Слайд 16

ShellShock.uk. “The creative person wants to be a know it all, he wants to know about all kinds of things. He never knows when these ideas might come together to form a new idea... but the creative person has faith it will happen.” Carl Ally, NYC advertiser @ sh elliw a lsh


Слайд 17

ShellShock.uk. Be an ideas magpie @ sh elliw a lsh


Слайд 18

ShellShock.uk. “You can find inspiration in everything. If you can’t then you’re not looking properly.” Paul Smith @ sh elliw a lsh


Слайд 19

ShellShock.uk. How to deliver long form content New York Times @ sh elliw a lsh


Слайд 20

ShellShock.uk. ec0fMhs0Vd http://www.nytimes.com/newsgraphics/2013/10/27/south-china-sea/ @ sh elliw a lsh


Слайд 21

ShellShock.uk. @ sh elliw a lsh


Слайд 22

ShellShock.uk. @ sh elliw a lsh


Слайд 23

ShellShock.uk. Process... @ sh elliw a lsh


Слайд 24

ShellShock.uk. Pattern matching @ sh elliw a lsh


Слайд 25

ShellShock.uk. Intelligence is a potential Thinking is an operational skill @ sh elliw a lsh


Слайд 26

ShellShock.uk. Vertical thinking Lateral thinking Traditional thinking Non-sequential Logical Non-selective Methodical Removing preconception Sequential Being wrong Stops at first solution Open to all ideas @ sh elliw a lsh


Слайд 27

ShellShock.uk. Reverse information & reject the obvious @ sh elliw a lsh


Слайд 28

ShellShock.uk. Oppose elements @ sh elliw a lsh


Слайд 29

ShellShock.uk. Brainstorming http://spin.atomicobject.com/2013/01/08/innovation-brainstorming/ @ sh elliw a lsh


Слайд 30

ShellShock.uk. Six Thinking Hats Edward de Bono @ sh elliw a lsh


Слайд 31

ShellShock.uk. White hat: Information, the input and gathering of facts @ sh elliw a lsh


Слайд 32

ShellShock.uk. White hat: Information, the input and gathering of facts Who is the target demographic? Where is the content to be placed? Who will we outreach to? @ sh elliw a lsh


Слайд 33

ShellShock.uk. Red hat: Emotions, expressing feelings and intuition @ sh elliw a lsh


Слайд 34

ShellShock.uk. Red hat: Emotions, expressing feelings and intuition I feel we should My gut tells me I like this/I don’t like this @ sh elliw a lsh


Слайд 35

ShellShock.uk. Black hat: Risk assessment critical thinking @ sh elliw a lsh


Слайд 36

ShellShock.uk. Black hat: Risk assessment critical thinking What are the selling parameters? What would alienate our demographic? What would be too much of a risk? @ sh elliw a lsh


Слайд 37

ShellShock.uk. Yellow hat: Positive logical, how an idea can be put into action @ sh elliw a lsh


Слайд 38

ShellShock.uk. Yellow hat: Positive logical, how an idea can be put into action How do we plan production? Where can we get placements? Who can we use to illustrate/write/code? @ sh elliw a lsh


Слайд 39

ShellShock.uk. Green hat: Creative, alternatives, new ideas, possibilities @ sh elliw a lsh


Слайд 40

ShellShock.uk. Green hat: Creative, alternatives, new ideas, possibilities What if? Can we? This is different @ sh elliw a lsh


Слайд 41

ShellShock.uk. Blue hat: Defining the problem and what is being thought about @ sh elliw a lsh


Слайд 42

ShellShock.uk. Blue hat: Defining the problem and what is being thought about How do we get more placements? How do we generate the most traffic in the budget? How do we produce the best piece of content within our limited budget? @ sh elliw a lsh


Слайд 43

ShellShock.uk. 5 Whys @ sh elliw a lsh


Слайд 44

ShellShock.uk. The ‘why’ technique @ sh elliw a lsh


Слайд 45

ShellShock.uk. Why? Start with an element of your problem that you already know the answer to @ sh elliw a lsh


Слайд 46

ShellShock.uk. Why? Start with an element of your problem that you already know the answer to Student: Why are mobile phones flat and oblong? Teacher: They are flat to save space. @ sh elliw a lsh


Слайд 47

ShellShock.uk. Why? Focus on a part of the previous explanation @ sh elliw a lsh


Слайд 48

ShellShock.uk. Why? Focus on a part of the previous explanation Student: Why do they need to be small and save space? Teacher: So that they can fit in our pocket. @ sh elliw a lsh


Слайд 49

ShellShock.uk. Why? Keep the flow and keep moving forward (avoid circling back to the beginning) @ sh elliw a lsh


Слайд 50

ShellShock.uk. Why? Keep the flow and keep moving forward (avoid circling back to the beginning) Student: Why do we need to keep phones in our pocket? Teacher: It’s convenient, and we can carry them around more easily. @ sh elliw a lsh


Слайд 51

ShellShock.uk. Why? Generate discomfort through provocation (this is where new ideas will break through) @ sh elliw a lsh


Слайд 52

ShellShock.uk. Why? Generate discomfort through provocation (this is where new ideas will break through) Student: But why does the phone have to be convenient? Teacher: To make our lives easier by having less to carry around. Student: But why do we want to carry less around? @ sh elliw a lsh


Слайд 53

ShellShock.uk. Why? Alternatives and solutions can be offered at any point: @ sh elliw a lsh


Слайд 54

ShellShock.uk. Why? Alternatives and solutions can be offered at any point: Teacher: “If we had a small watch on our wrist that we could speak commands to and that fed back to a ‘base station’ at home or the office, then we could combine a phone and a laptop and have to carry neither, only a watch.” @ sh elliw a lsh


Слайд 55

ShellShock.uk. Why? The roles can be reversed at any point, again to create discomfort and provocation @ sh elliw a lsh


Слайд 56

ShellShock.uk. Why? The roles can be reversed at any point, again to create discomfort and provocation Student: Why would we want to combine a laptop with a mobile phone? Teacher: I don’t know. Why do you think combining a laptop and a phone would be a good idea? @ sh elliw a lsh


Слайд 57

ShellShock.uk. Keep asking: Why? @ sh elliw a lsh


Слайд 58

ShellShock.uk. image from www.commonsenseevaluation.com/tag/old-spice @ sh elliw a lsh


Слайд 59

ShellShock.uk. 5.9m YouTube views on the first day image from oldspice.com/en/videos/old-spice-smell-like-a-man @ sh elliw a lsh


Слайд 60

ShellShock.uk. image from http://www.brodominiums.com/ @ sh elliw a lsh


Слайд 61

ShellShock.uk. image from http://www.thefl atteringman.com/ @ sh elliw a lsh


Слайд 62

ShellShock.uk. Sharp humour + social media Old Spice @ sh elliw a lsh


Слайд 63

ShellShock.uk. https://instagram.com/p/5xNE_MNNXH/?taken-by=oldspice @ sh elliw a lsh


Слайд 64

ShellShock.uk. Look for connections “An idea is nothing more nor less than a new combination of old elements.” James Webb Young @ sh elliw a lsh


Слайд 65

ShellShock.uk. Combine ideas The first camera phone in 2000 https://en.wikipedia.org/wiki/J-SH04#/media/File:Sharp_J-SH04_CP%2B_2011.jpg @ sh elliw a lsh


Слайд 66

ShellShock.uk. Ideas wall http://crazywalls.tumblr.com/ @ sh elliw a lsh


Слайд 67

ShellShock.uk. Content101.com keywords theme niche seasonal trends brand influencers offline media/ books facebook people twitter people authority hub sites idea source online publishers Reddit people google trends social media hash tags Quora news sites hosts bloggers hub sites media sites social media offline media online publishers emotion I like this love this just because new styles looks good trends @ sh elliw a lsh


Слайд 68

ShellShock.uk. Combining random ideas Sportbluff.com @ sh elliw a lsh


Слайд 69

ShellShock.uk. http://www.sportbluff.com @ sh elliw a lsh


Слайд 70

ShellShock.uk. Output... @ sh elliw a lsh


Слайд 71

ShellShock.uk. Digest Meditate Contemplate @ sh elliw a lsh


Слайд 72

ShellShock.uk. distracted relaxed emotion @ sh elliw a lsh


Слайд 73

ShellShock.uk. Be prepared – ideas come at any time – don’t lose them @ sh elliw a lsh


Слайд 74

ShellShock.uk. Feedback & scrutiny @ sh elliw a lsh


Слайд 75

ShellShock.uk. Agile and targeted responsive content Totino’s Pizza @ sh elliw a lsh


Слайд 76

ShellShock.uk. http://www.totinosliving.com/article/buzzfeeds-50-unusable-stock-photos-used/ @ sh elliw a lsh


Слайд 77

ShellShock.uk. Takeaways @ sh elliw a lsh


Слайд 78

ShellShock.uk.  Anyone can learn thinking skills  Intelligence does not equal thinking skills  Input + Process = Output  Look for connections  Combine two old ideas to make a new idea  Break your usual routine to get creative @ sh elliw a lsh


Слайд 79

ShellShock.uk. @ sh elliw a lsh


Слайд 80

ShellShock.uk. download free ebooks at: CONTENT101.COM @ sh elliw a lsh


Слайд 81

ShellShock.uk. Web: ShellShockuk.com Content101.com Creativity101.com hey ! you Twitter: @ShelliWalsh Shelli Walsh Linkedin: /in/shelliwalsh @ sh elliw a lsh


Слайд 82


×

HTML:





Ссылка: