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THE SIX ELEMENTS OF FOCUS Davide ‘Folletto’ Casali
NIGHT.EU UX Redirector Advisor
Manifesto Ibridi FELLOW
PART I WHAT IS FOCUS?
We know what we’re doing I haven’t done much today
Focus can be the difference between knowing your destination and being lost
Focus can be the difference between done and not done
The gravitational point toward which everything converges.
CENTER Clarity FORCES Action TIME Patience
Why is it so hard to keep focus?
FEAR The comfort of non-confrontational assumptions
FRUSTRATION AVOIDANCE CONFLICT AVOIDANCE Toward Self Toward Others
PART II FOCUS AS VISION CLARITY
Simon Sinek Start With Why
What How Why Model by Simon Sinek
“ Dr. King gave the "I have a dream" speech, not the "I have a plan" speech. Simon Sinek ”
Do you know your why? Does your client know its why?
Clarify with everyone involved. Find the why.
PART III FOCUS AS GOAL CLARITY
Issue 1 MULTI-FOCUS
Issue 2 IMPLIED FOCUS
Set one goal with metrics
Set goal. Communicate. Repeat.
PART IV FOCUS AS USERS
user user user
Behaviour Goal Why
“ The best way to successfully accommodate a variety of users is to design for specific types of individuals with specific needs. Alan Cooper ”
“Focus” on many people
Focus on one person
Identify your user: behaviour, goal, why.
PART V FOCUS AS PRAGMATISM
“ ” Focus means saying no to the hundred other good ideas that there are. Steve Jobs
It’s possible to build without focus.
Hey! _________ solves that already! Scrum Kanban XP
One major user-valuable feature A set of minor ﬁxes and features MILESTONE
Unpack and apply your favourite technique
Each milestone is a Minimum Viable Feature
Set milestones, keep them fluid.
PART VI FOCUS AS ATTENTION
Flow CHALLENGE Anxiety Boredom SKILLS Mihaly Czisentmihaily
“ An attend-to-me signal can be overridden by an active suppression process to prevent the actual capture of attention. R. Sawaki, S.J. Luck ” R. Sawaki & S. J. Luck (2010) Capture versus suppression of attention by salient singletons
Increase motivation. Reduce interruptions.
PART VII FOCUS AS INNER CALM
This moment is a skill you can train
“ The creative architects had this tolerance for this discomfort we all feel when we leave things unresolved. John Cleese ”
“ Engaging in simple external tasks that allow the mind to wander may facilitate creative problem solving. Baird, Smallwood, Mrazek, Kam, Franklin, Schooler ” Baird, Smallwood, Mrazek, Kam, Franklin, Schooler (2011) Inspired by Distraction Mind Wandering Facilitates Creative Incubation
Learn breaking the train of thought. Find true free space.
PART VIII SUMMARY
SYNC DESIGN BE calm attention pragmatism users goal vision
“ To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify. Bruno Munari ”
Thanks. @Folletto INTENSEMINIMALISM.COM