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The Six Elements of Focus to Improve Your Craft

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THE SIX ELEMENTS OF FOCUS Davide ‘Folletto’ Casali


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NIGHT.EU UX Redirector Advisor


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Manifesto Ibridi FELLOW


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@Folletto


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PART I WHAT IS FOCUS?


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We know what we’re doing I haven’t done much today


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Focus can be the difference between knowing your destination and being lost


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Focus can be the difference between done and not done


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The gravitational 
 point toward which everything converges.


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CENTER Clarity FORCES Action TIME Patience


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Clarity Focus


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Why is it so hard to keep focus?


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FEAR The comfort of non-confrontational assumptions


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FRUSTRATION AVOIDANCE CONFLICT AVOIDANCE Toward Self Toward Others


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PART II FOCUS AS VISION CLARITY


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Simon Sinek Start With Why


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What How Why Model by Simon Sinek


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“ Dr. King gave the "I have a dream" speech, not the "I have a plan" speech. Simon Sinek ”


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Do you know your why? Does your client know its why?


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Clarify with everyone involved. Find the why.


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PART III FOCUS AS GOAL CLARITY


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Issue 1 MULTI-FOCUS


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Issue 2 IMPLIED FOCUS


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Set one goal with metrics


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Communicate


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Set goal. Communicate. Repeat.


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PART IV FOCUS AS USERS


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user


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user user


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user user user


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Behaviour Goal Why


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“ The best way to successfully accommodate a variety of users is to design for specific types of individuals with specific needs. Alan Cooper ”


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“Focus” on many people


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Focus on one person


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Identify your user: behaviour, goal, why.


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PART V FOCUS AS PRAGMATISM


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“ ” Focus means saying no to the hundred other good ideas that there are. Steve Jobs


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It’s possible to build without focus.


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Hey! _________ solves that already! Scrum Kanban XP


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Do they?


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One major user-valuable feature A set of minor fixes and features MILESTONE


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Unpack and apply your favourite technique


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Each milestone is a Minimum Viable Feature


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Set milestones, keep them fluid.


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PART VI FOCUS AS ATTENTION


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Flow CHALLENGE Anxiety Boredom SKILLS Mihaly Czisentmihaily


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kotaku.com/where-pro-street-fighter-players-look-1701167840


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“ An attend-to-me signal can be overridden by an active suppression process to prevent the actual capture of attention. R. Sawaki, S.J. Luck ” R. Sawaki & S. J. Luck (2010) Capture versus suppression of attention by salient singletons


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Increase motivation. Reduce interruptions.


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PART VII FOCUS AS INNER CALM


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hey!


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This moment is a skill you can train


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“ The creative architects had this tolerance for this discomfort we all feel when we leave things unresolved. John Cleese ”


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“ Engaging in simple external tasks that allow the mind to wander may facilitate creative problem solving. Baird, Smallwood, Mrazek, Kam, Franklin, Schooler ” Baird, Smallwood, Mrazek, Kam, Franklin, Schooler (2011) Inspired by Distraction Mind Wandering Facilitates Creative Incubation


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Learn breaking the train of thought. Find true free space.


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PART VIII SUMMARY


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SYNC DESIGN BE calm attention pragmatism users goal vision


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“ To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify. Bruno Munari ”


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Thanks. @Folletto INTENSEMINIMALISM.COM


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