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I Have No Idea What I'm Doing, and That's Okay!

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I HAVE NO IDEA WHAT I’M DOING, AND THAT’S OK! One designer’s startup journey as told through Instagram. #ihavenoidea


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How many of you have ever felt under-valued, under-utilized or just plain un-happy with where your career has gone sometime in the past? #ihavenoidea


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Hackathon where I first met Allen, CEO TrackMaven. #ihavenoidea


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LESSONS LEARNED IN... ✓ ✓ Hiring and building a successful team ✓ Proving the value of design ✓ Ultimate advocate for napping. Being the first and only designer Continually growing. #ihavenoidea


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@grafxnerd #refreshdc #ihavenoidea Be prepared to be distracted by trying to read this while I’m talking. #ihavenoidea


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I HAVE NO IDEA HOW TO BE THE ONLY DESIGNER


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Why I joined. Just a designer, her coffee and her beanbag. #ihavenoidea


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Marketing design Project management Responsive design Prototyping Service design Print Design culture evangelism Social User Research Tradeshows User Flow Interface design Requirement gathering Interface layout Copywriting Voice and tone UX process and methodologies Usability Ethnography Going in with a positive attitude, lots of Swedish fish, and a few corgis. Visual design Product design #ihavenoidea


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TWEET THIS Work/life balance: You can’t be successful if you’re tired or sick. Some days, I moved my desk outside to enjoy the weather, wine and work. #ihavenoidea


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BEING THE ONLY DESIGNER LESSON #1 Understand your beliefs. Bring them into focus. #ihavenoidea


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BEING THE ONLY DESIGNER LESSON #2 Be active in the community. ow active I am! Look h Intoxicoders. RIP. #ihavenoidea


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BEING THE ONLY DESIGNER LESSON #3 Know what you need. Watching the Office while working in the office. Wut? #ihavenoidea


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I HAVE NO IDEA HOW TO HIRE I may have been a bit stressed by the time I was ready to hire.


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HIRING LESSON #1 Know when you need help. Jon and Fletcher attempting to fix janky blinds. Startup! #ihavenoidea


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HIRING LESSON #2 Start with interns. Sending off one of my interns, Brooke, who’s now a Product Designer at Aquicore. #ihavenoidea


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HIRING LESSON #3 Figure out what you need to hire for. Quiet office mornings. #ihavenoidea


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Things you want to keep doing. Things you’re okay letting go of. #ihavenoidea


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Things you want to keep doing. Thingsn’t any are you’re okay letting go of. at good #ihavenoidea


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front-end development Illustration + graphic design Blake and Wade equals three! #ihavenoidea


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HIRING LESSON #4 Let go. Tug’o’war with Maven! #ihavenoidea


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HIRING LESSON #5 Look beyond technical skills. Optimism in new hires helps. #ihavenoidea


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TWEET THIS The best people for a startup environment are those that excel at just doing what is needed without being asked. #ihavenoidea


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HIRING LESSON #6 Process and structure. I read a lot. #ihavenoidea


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Where do I find these people? Ladies and gentlemen.. TrackMaven Design. #ihavenoidea


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HIRING LESSON #7 Put yourself out there. Helping judge American University’s design show. #ihavenoidea


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Speaking. Writing. Hosting. Our first ever District UX book club! #ihavenoidea


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HIRING LESSON #8 Stay connected to talented people. Talented people apparently like coffee? #ihavenoidea


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I HAVE NO IDEA HOW TO MANAGE A TEAM Rebecca, Product Designer, exploring new concepts at Drink + Think.


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Keys to creating a successful design team One of my first days at TrackMaven. #ihavenoidea


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MANAGING LESSON #1 The schedule matters. A typical week for me. #ihavenoidea


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MANAGING LESSON #2 Help them dream. Blake exploring ways to visually convey our message. #ihavenoidea


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MANAGING LESSON #3 Help them improve their communication skills. Phone for you, Maven. #ihavenoidea


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TWEET THIS Effective communication begins with clear expectations and consistent follow through. Branded, down to the pillows. #ihavenoidea


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MANAGING LESSON #4 Ask. Don’t tell. Workshopping a new feature with our CEO and one of our engineers. #ihavenoidea


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“This is wrong because…” #ihavenoidea


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“What do you think needs to be changed?” #ihavenoidea


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MANAGING LESSON #5 Help them grow. Our templates for growing within the team. #ihavenoidea


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MANAGING LESSON #6 It’s not all about you anymore. Maven, pouting. #ihavenoidea


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MANAGING LESSON #7 Celebrate. Sharing a Corona-rita with Blake and Wade at Circles 2014. #ihavenoidea


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I HAVE NO IDEA HOW TO PROVE DESIGN’S VALUE Taking good photos of the mascot is obviously a value of design.


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PROVE VALUE LESSON #1 Move from production shop to Center of Excellence. Hanging out at the screen-printing studio. #ihavenoidea


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#ihavenoidea


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PROVE VALUE LESSON #2 Help them see design as an investment. 2015 team planning. #ihavenoidea


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88% of online consumers are less likely to return to a site after a bad experience https://econsultancy.com/blog/10936-site-speed-case-studies-tips-and-tools-for-improving-your-conversion-rate #ihavenoidea


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While the S&P grew 75 percent from 2003 to 2013, [the] Design-Centric Index grew an astonishing 299 percent. http://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/pdf_files/TheRealValueOfDesign.pdf #ihavenoidea


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John Maeda’s DesignInTech Report — http://www.slideshare.net/kleinerperkins/design-in-tech-report-2015/ #ihavenoidea


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PROVE VALUE LESSON #3 Show them you care. Emily cares so much, she risked her life to pose with a 12x4 sign. #ihavenoidea


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PROVE VALUE LESSON #4 Keep up with process, but don’t lock yourself down. We have processes, but we also deviate from those processes. #ihavenoidea


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What? Why? Why not? What if? How? Sketches Mockups Narratives Notes Stakeholder interviews Ecosystem map Competitive audit Content audit Task analysis User surveys User interviews Personas Value proposition Key product indicators User stories User experience map Taxonomies Sitemap Product flow Layout Visual style Sound and motion Sketches Wireframes Style guide Usability tests Interaction patterns Moodboards Style tiles Mockups Prototypes Content Prototypes Working product Functional code Presentational code Pattern library Usage statistics User feedback Competitive threat Metrics analysis Heuristic analysis Accessibility analysis Improvement plan Working product Feedback system Marketing campaign PROTOTYPE IDEA CUSTOMER VALIDATION PROBLEM VALIDATION IDEATE BUILD ANALYZE ENHANCE TEST Focus groups Quantitative surveys Usability tests Card sorting A/B testing Eye tracking RESEARCH #ihavenoidea


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Web IDEA or NEED BRIEF KICKOFF RESEARCH + DISCOVERY REVIEW SIGN OFF IMPLEMENTATION POST MORTEM Print Rinse + Repeat Multiple owners Requesting party Design #ihavenoidea


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PROVE VALUE LESSON #5 Invite them inside. Actively involving other teams in our research. #ihavenoidea


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PROVE VALUE LESSON #6 Keep it weird. Yep. #ihavenoidea


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PROVE VALUE LESSON #7 Don’t be nice. Being cute helps you get away with not being nice. #ihavenoidea


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PROVE VALUE LESSON #8 Your job is going to change. A lot. Emily, Blake, Marcus and myself post-Spark 2015 - our annual user conf. #ihavenoidea


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I HAVE NO IDEA BE MY OWN BOSS Guys. My dress had corgis on it.


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BEING MY OWN BOSS LESSON #1 Know why you’re doing it. Old desk view. #ihavenoidea


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BEING MY OWN BOSS LESSON #2 Focus on one key project at a time. In the AV booth at Spark 2015. #ihavenoidea


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BEING MY OWN BOSS LESSON #3 Meet with other bosses. Our CMO playing hovering art director. #ihavenoidea


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BEING MY OWN BOSS LESSON #4 Keep learning. We do Friday lunch and learns to share knowledge across the team. #ihavenoidea


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Harvard Business Review 99U how to business creative leadership, growth, process UIE’s All You Can Learn Library $23/mo for videos on UX strategy, process, etc #ihavenoidea


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Cap Watkins Jared Spool Julie Zhuo building + growing design teams the value of UX designing and building products John Maeda Mike Monteiro Peter Merholz strategic value of design the business of design bridging design + product strategically #ihavenoidea


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#ihavenoidea


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Thanks. #ihavenoidea


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