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The World of Tomorrow: Why You're Probably Wrong About Everything

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The World of Tomorrow (Why You’re Probably Wrong about Everything) Presented by Eli Silva


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What does the future look like?


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The Collection


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You’re Probably Wrong about everything (That’s actually good news)


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Lesson 1 What it Means to Be Creative Lesson 2 The Power Surge in Ideas Lesson 3 The Future of Creativity


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Lesson 1 What it Means to Be Creative Myths About Creativity


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The Eureka: Creativity is a flash of insight that is uncontrolled and sudden


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The Eureka: Creativity is a flash of insight that is uncontrolled and sudden


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The Truth: Your brain needs material to work with and remix to solve problems. Research shows insight like this follows hard work applied to problem solving.


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The Right Brain: Creativity is inherent to a certain “type” of person.


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The Right Brain: Creativity is inherent to a certain “type” of person.


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The Truth: There are no “brained” people. Creativity isn’t the isn’t on one side of the brain, and it isn’t a talent for people with a special kind of brain. Real neuroscience says: if you’re human and you’ve got a brain, you’re capable of being creative.


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The Lone Creator: Creativity is the work of just a few visionaries who drive the world forward.


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The Lone Creator: Creativity is the work of just a few visionaries who drive the world forward.


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The Truth: Thomas Edison was supported by a group of “Muckers,” engineers and scientists involved in the work alongside him. Similarly, Michelangelo didn’t paint the sistine chapel alone.


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So what is Creativity?


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Creativity (v): A team discipline in applied thought, which involves taking risks and overcoming failure based on input.


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Lesson 1 What it Means to Be Creative Lesson 2 The Power Surge in Ideas Lesson 3 The Future of Creativity


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Lesson 2 The Power Surge in Ideas The Shocking Power of Remix


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Special people, in Special Places: Innovations are not the property of a few geniuses, but they belong more and more, to everyone.


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Good Ideas are ALways original: The truth is, great ideas are rarely original, instead, they’re built on several other good ideas combined together.


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Good ideas can come from one source, great ideas are born from the remix


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Let’s see an Example


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Airbnb Growth Chart


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The Biggest Challenge isn’t new ideas, it’s spreading and testing the great ideas we already have.


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The Truth: Sometimes, creative ideas make people uncomfortable.


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“It turns out that, at least subconsciously, we can have a hard time recognizing ideas as both new and useful at the same time. This cognitive dissonance between creativity and practicality may actually create a subtle bias against creative ideas.” -David Burkus, The Myths of Creativity


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So, what is an idea?


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Idea (n): In an organization, this represents a risk that when carried out as an experiment yields organizational learning.


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Lesson 1 What it Means to Be Creative Lesson 2 The Power Surge in Ideas Lesson 3 The Future of Creativity


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Lesson 3 The Future of Creativity The World of Tomorrow (It’s OK to be Wrong)


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“Creativity is a Team Sport” -David Burkus


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There’s a gap: It’s not enough to learn to be more creative. Great ideas are rarely accepted on the first go. The most important part of creativity is actually the persistence of creators in


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Creative success can be achieved by following the UX process, which means it can be learned, which means...it can be taught.


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Hypothesis We Believe: <This feature, idea, suggestion, change, etc.> Will Result In: <This desired Outcome> We Will Know We Have Succeeded When <We see this measurable result>


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Hypothesis We Believe: That increasing the size of hotel images on the booking page Will Result In: improved customer engagement and conversion We Will Know We Have Succeeded When <we see a 5% increase in customers who review hotel images who then proceed to book in 48 hours.>


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What does the future look like?


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The Truth: As creatives, the future is best defined as a safe space to fail forward, take risks and remix ideas.


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About Eli Slides: slideshare.com/ Twitter @elisymeon email elisymeon@gmail.com


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