'

What Does the American Dream Mean in 2015? Summary Report

Понравилась презентация – покажи это...





Слайд 0

1 What Does the American Dream Mean in 2015? Summary Report


Слайд 1

PSB conducted an quantitative online survey in the US among 1,988 Gen Pop and 513 Broad Elites. Methodology Audiences Polled Methodology TIMING: June 8 - June 19, 2015 Gen Pop Broad Elites College graduate or higher Income of $75,000 or more a year Engaged with politics/technology Research Objectives: Defining the Dream—associations and obtainability of the American Dream Identifying barriers to the Dream—greatest obstacles to achieving the dream Reducing Barriers—Identifying whether there is a need or not, who is responsible, and best methods to reduce barriers Understanding American perceptions surrounding the American Dream today— core concepts of the dream, prevalence, and views on the nation as a whole 2


Слайд 2

Q31. Which of the following is closer to your view? (Right track/Wrong track) Q32. Which of the following is closer to your view? (Best days still ahead, Best days behind us) Americans are pessimistic about the direction of the nation country 3


Слайд 3

Q128. Which of the following is closer to your view? Most Americans believe that the American Dream is “suffering” 4


Слайд 4

Q202. Which of the following is closer to your view? Americans perceive the obstacles to attaining the American Dream to be more severe today than in the past 5


Слайд 5

Q130. Do you believe you are living the American Dream? Q132. Do you believe you will have the opportunity to achieve the American Dream in your lifetime? Almost three-quarters of Americans believe they are currently living the dream or will be able to attain it in the future 6


Слайд 6

Q130. Do you believe you are living the American Dream? Q132. Do you believe you will have the opportunity to achieve the American Dream in your lifetime? 77% of Millennials say that they are living the dream or believe they can, racial minorities more optimistic than white Americans 7


Слайд 7

Most Americans are satisfied with their lives and optimistic about their future Q12. How satisfied are you with your life? Q13. How optimistic are you about your future? 8


Слайд 8

Most Americans feel secure about their personal financial situation and are happy with their current employment Q27. Are you happy or unhappy in your job? 9


Слайд 9

Q140.mA-Q170.mA. How attainable are each of the following for the average American? Most believe that the key characteristics of the American Dream are achievable 10


Слайд 10

Q23. Which of the following is closer to your ideal in terms of where to live? Most Americans consider suburban neighborhoods closest to their “ideal” in terms of where to live neighborhood 11


Слайд 11

Q23. Which of the following is closer to your ideal in terms of where to live? Millennials also prefer the suburbs and are only slightly more interested in urban living than other age cohorts 12


Слайд 12

Most respondents have a PC, car, flat-screen TV and smart phone Q17. Which of the following items do you or your immediate family have or own? Please select all that apply. Broad Elites are more than twice as likely to have 6 months emergency savings and a retirement plan vs. Gen Pop 13


Слайд 13

Americans who do not believe they are living the American Dream have much less in terms of savings or retirement planning than those living the Dream Q17. Which of the following items do you or your immediate family have or own? Please select all that apply. 14


Слайд 14

Q139. Which of the following are most important to your, personal, American Dream? Please select top 5 that apply. All ages view Financial Security as central to their own, personal American Dream 15


Слайд 15

Q30. Thinking a little more about your professional goals... Please pick the three things that would be the most important elements of your ideal job situation. Please select your top 3. Younger Americans want jobs that Pay a lot of money, whereas older Americans are interested in Work/life balance and an Easy commute 16


Слайд 16

Americans 51-64 are the most pessimistic about their future, particularly among white Americans Q12. How satisfied are you with your life? Q13. How optimistic are you about your future? 17 All Age Ethnicity among 51-64


Слайд 17

Q175. Do you think getting married is part of the American dream? Q176. Do you think having children is part of the American dream? When asked directly, Millennials are the most likely of all age cohorts to indicate that marriage and having children are part of the American Dream 18


Слайд 18

Q173. Which of the following is closer to your view? Q174. How does your race impact your ability to achieve the American dream? Roughly one-third of Americans believe race is an important factor for attaining the American Dream, though most don’t believe it has affected them personally However over half of both audiences believe it has made it more difficult for them 19


Слайд 19

Q173. Which of the following is closer to your view? Q174. How does your race impact your ability to achieve the American dream? African-Americans believe that race is an important factor in the availability of the American Dream and has affected them personally 20


Слайд 20

Q125. If everyone had roughly the same opportunity to achieve their goals based on their own effort and merit, would it still be okay that some people in America do not achieve their goals? As long as everyone has opportunity, Americans believe it is okay that some people fail to achieve their goals 21


Слайд 21

Q123 Which of the following is closer to your view? Concentration of wealth is not a problem so long as they are able to provide for themselves and their family 22


Слайд 22

Q134. Which of the following is closer to your view? Most believe the Dream is achievable if you work for it 23


Слайд 23

Q203. Does action need to be taken to reduce the barriers to the American Dream? Americans believe action should be taken immediately to reduce the barriers to the Dream 24


Слайд 24

Q178.mA. Please rank each of the following from the greatest barrier/ obstacle to achieving the American Dream to the least. Republicans view Government as the biggest barrier to the dream, while Democrats and Independents view it as Lack of Opportunity 25


Слайд 25

Q205. Which of the following could have the most impact in reducing the barriers to the American Dream? Please select your top three. Democrats and Independents focus on Expand Access/Opportunities to reduce barriers to the Dream, while Republicans Focus on Reducing Government 26 *Asked of only those that indicated action needs to be taken


Слайд 26

Q207. Do you consider yourself wealthy, middle class or poor? Nearly 7 in 10 respondents describe themselves as Middle Class 27


×

HTML:





Ссылка: