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The Psychology of Space

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week 1 the psychology of space Parsons  School  of  Design  Summer  Intensive  Seminar TIM STOCK 1 SUMMER 2015


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IMAGE: Flickr /ubac humans desire space it varies in what people want out of the spaces they use TIM STOCK 2 SUMMER 2015


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IMAGE: © Barry Skipsey “I belong to the land.” perspectives of ownership how we plan begins with our sense of our position to the spaces we inhabit. TIM STOCK 3 SUMMER 2015


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graffiti culture tests ownership reclaiming spaces as discourse on ownership and meaning. TIM STOCK 4 SUMMER 2015


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graffiti culture tests ownership reclaiming spaces as discourse on ownership and meaning. TIM STOCK 5 SUMMER 2015


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the birth of dogtown cultural colonization of under-utilized spaces TIM STOCK 6 SUMMER 2015


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IMAGE: Flickr /ubac home work play urban planning seeks to frame what is livable to people cultural identity is reflected in how spaces are planned TIM STOCK 7 SUMMER 2015


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places to hang out more parks more shops locally grown foods what does the culture aspire to? what methods can we use to read what happens next? IMAGE: Flickr /caruba TIM STOCK SUMMER 2015 8


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IMAGE: Flickr /Kevin Coles who do you listen to? if you plan a city around cars… you get more cars. TIM STOCK SUMMER 2015 9


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IMAGE: Flickr who do you listen to? “real urban design experts are ordinary people who actually live and work within a community.” - Fred Kent TIM STOCK SUMMER 2015 10


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public parks parking lots don’t live here MOTIVES convenience live here oasis parking lots vs. public parks features work based on our perspective of ongoing use TIM STOCK SUMMER 2015 11


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IMAGE: Spike Lee as Mars Blackmon what makes a neighborhood? Brooklyn has meaning beyond the bricks and cement. TIM STOCK SUMMER 2015 12


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IMAGE: Spike Lee as Mars Blackmon what makes a neighborhood? Brooklyn has meaning beyond the bricks and cement. TIM STOCK SUMMER 2015 13


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Improv Everywhere tourists vs. new yorkers cultural perspectives on how people walk in public. TIM STOCK 14 SUMMER 2015


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who owns the meaning of spaces? can we make a city too tourist friendly? TIM STOCK SUMMER 2015 15


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GRAND CENTRAL TERMINAL proxemics kinesiology distances movement the behavior shapes what space means the true design of spaces is revealed in their use TIM STOCK 16 SUMMER 2015


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personal space intimate space for interactions among good friends or family members social space interactions among acquaintances public space speaking/ performing PROXEMICS REFERENCE: EDWARD T. HALL THE HIDDEN DIMENSION (1966) understanding proxemics how we interact with the spaces around us is a vocabulary cultivated from birth TIM STOCK SUMMER 2015 17


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The concept of personal space is an invisible and undefined threedimensional area surrounding an individual which, when invaded, causes sensations of nervousness, discomfort and/or embarrassment. we are not tigers a tiger’s personal space is 30 feet TIM STOCK SUMMER 2015 18


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? what spaces make you uncomfortable? TIM STOCK 19 SUMMER 2015


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public space intimate space public space the subway IMAGE: Flickr /gustty we surrender rules of personal space in unique scenarios TIM STOCK 20 SUMMER 2015


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IMAGE: Flickr /doortoriver touch VS don’t touch the public bathroom public bathrooms force us to rewire our body mechanics to mitigate the proximity to the stuff we fear. TIM STOCK SUMMER 2015 21


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what gets touched? TIM STOCK 22 SUMMER 2015


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IMAGE: Flickr /uberzombie design choices? the hotel room what design elements can you think of are used to shape the experience? TIM STOCK 23 SUMMER 2015


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IMAGE: Flickr /uberzombie design choices? the hotel lobby what design elements can you think of are used to shape the experience? TIM STOCK 24 SUMMER 2015


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First Class Business Coach the airline seat what design elements can you think of are used to shape the experience? IMAGE: Flickr /WexDub TIM STOCK SUMMER 2015 25


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the idea of premium economy first introduced in 1992. for the cost conscious business traveller IMAGE: Flickr /WexDub TIM STOCK SUMMER 2015 26


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how would you improve airline seating? what observations have you made in your own experience? IMAGE: Flickr /WexDub TIM STOCK 27 SUMMER 2015


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The Highline how do you design a park? TIM STOCK 28 SUMMER 2015


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how do you design a park? TIM STOCK 29 SUMMER 2015


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layers of language 1 2 layers of language 1 2 3 3 4 layers of language define a space the use and relationship to the social context establishes meaning TIM STOCK SPRING 2015 30


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digital networks allow for infinite layers the layers of language gives objects and space meaning TIM STOCK SPRING 2015 31


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anticipated/unanticipated behavioral segments how do we imagine the space to be used? TIM STOCK 32 SUMMER 2015


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scripted VS unscripted balancing design with human empathy the goal is not to control too much, while guided some of the story TIM STOCK SUMMER 2015 33


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artists daters sunbathers runners adaptive behavioral segments TIM STOCK SUMMER 2015 34


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critique one understanding coffee shops TIM STOCK 35 SUMMER 2015


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critique one the client TIM STOCK 36 SUMMER 2015


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6 6 18 6 critique one 3 teams of 6 people TIM STOCK 37 SUMMER 2015


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group one: Blue Bottle Coffee TIM STOCK 38 SUMMER 2015


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group two: Stumptown Coffee Roasters TIM STOCK 39 SUMMER 2015


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group three: Nespresso Flagship Boutique TIM STOCK 40 SUMMER 2015


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going through the experience taking notes spreading out 3 sketching details taking photos develop a team strategy TIM STOCK 41 SUMMER 2015


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retail as theater the choices that are made are designed to culturally connect TIM STOCK 42 SUMMER 2015


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uncovering narrative elements the culture embedded into that particular coffee shop TIM STOCK 43 SUMMER 2015


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how is the experience organized? TIM STOCK 44 SUMMER 2015


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how do people hack the space? TIM STOCK 45 SUMMER 2015


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uncovering ideological elements learning to decode linguistic signals into ideological codes TIM STOCK 46 SUMMER 2015


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zizek decodes the ideology of starbucks when we buy a cappuccino we buy a great deal of ideology TIM STOCK 47 SUMMER 2015


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is their a unique language they use? TIM STOCK 48 SUMMER 2015


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is their a unique iconography? TIM STOCK 49 SUMMER 2015


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gestures technique as dramatic visual language TIM STOCK SUMMER 2015 50


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is the shop “high engagement” or “low engagement” TIM STOCK SUMMER 2015 51


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high tech VS low tech what technology is used? TIM STOCK 52 SUMMER 2015


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are people “in the moment” or in “auto pilot” TIM STOCK 53 SUMMER 2015


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develop visual customer profiles TIM STOCK 54 SUMMER 2015


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1. print 2. write the notes on front/back of each image 3. bring your printouts to class in the afternoon write your notes on each printout print your data TIM STOCK 55 SUMMER 2015


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in the morning we will meet in class and you will then go out to research in groups at your assigned coffee shop TIM STOCK 56 SUMMER 2015


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in the afternoon we will regroup in class to begin putting together the mood boards TIM STOCK 57 SUMMER 2015


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