Catriona Pollard Author, From Unknown To Expert

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www.UnknownToExpert.com Catriona Pollard Author, From Unknown To Expert

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1. IT’S NOT ABOUT YOU Successful networkers take time to listen so they can find out about others and see how they can help. Good networking based on reciprocity builds long-term relationships. www.UnknownToExpert.com

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2. KNOW WHO YOU ARE People whose personal branding is very clear and whose actions and words reflect that branding are the most successful networkers. They know what it is that makes them unique and how to explain that one thing in a way that inspires and attracts others. www.UnknownToExpert.com

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3. LIVE, EAT AND BREATHE YOUR PERSONAL BRAND STATEMENT Your elevator statement summarises what you do succinctly and when said confidently will make people listen. This statement must roll easily off your tongue, and your wording should be flexible enough to slot into any conversation, whether it’s a black tie affair or a backyard barbecue with friends. www.UnknownToExpert.com

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4. CHOOSE THE RIGHT NETWORKING OPPORTUNITY It pays to network with many different people, from potential clients, to industry peers and community groups. Networking is not just about who you meet and connect with, but also about who those connections may refer you to. www.UnknownToExpert.com

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5. WORK THE ROOM, NICELY Networking is your opportunity to meet new people and start great conversations. Introduce yourself to people throughout the room, ensuring you make a number of new contacts at each event. www.UnknownToExpert.com

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6. APPROACH A GROUP OF THREE Don’t wait for someone to approach you at a networking event. Make the first move and introduce yourself to someone. It’s best to approach a group of three or more people having a discussion. Often it’s easier to join a discussion with a larger group of people than approaching a discussion between two people. www.UnknownToExpert.com

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7. ALWAYS FOLLOW UP Networking doesn’t finish when you leave the event with a handful of new contacts; this is just the beginning of the relationship. Connect with the people you meet at events via LinkedIn, social media, email or phone and put work into building that relationship for the long term. www.UnknownToExpert.com

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BONUS TIP: BE A CONNECTOR In the same way you hope others will remember you because you’ve left them with a clear impression of what you do, great networkers always refer their contacts for new opportunities. Remember, it’s not always about you getting connections, it can be about you being the connector and giving referrals will pay dividends down the track. www.UnknownToExpert.com

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Discover the networking secrets Catriona Pollard used to skyrocket her personal brand…… DOWNLOAD YOUR FREE NETWORKING RESOURCE GUIDE TODAY! bit.ly/networkingresource

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FROM UNKNOWN TO EXPERT: Use the proven Unknown To Expert 5 Star System to grow your profile, expand your influence and increase your income by becoming a recognised expert in your field using clever PR and social media strategies. Buy the book at www.UnknownToExpert.com UNKNOWN TO EXPERT ACCELERATION PACK: Accelerate your success today! Get your additional powerful and valuable content which will accelerate your journey from Unknown To Expert. It has 73 templates, lists and examples of media pitches and media releases, blog posts, social media calendars (even media and blogger lists!). www.UnknownToExpertFaster.com WWW.UNKNOWNTOEXPERT.COM

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Catriona is the founder and director of CP Communications, a well-respected and innovative PR and social media agency, which merges traditional PR methodologies with cutting-edge social media strategies. Her transformation to an international speaker, popular media commentator and leader of a highly successful PR Agency has been captured in her book, From Unknown To Expert. Catriona is renowned for being an inspiring presenter that shares practical skills and expertise so attendees can immediately implement what they've learnt to see real results. www.cpcommunications.com.au | info@cpcommunications.com.au | P 02 9460 9200 www.UnknownToExpert.com