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Absolute Truths and Outrageous Lies of Online Marketing

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Absolute Truths and Outrageous Lies of Online Marketing Leah McMillan, Avvo Gyi Tsakalakis, AttorneySync Conrad Saam, Mockingbird


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Websites


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Websites are Expensive LIE!


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It’s Okay to Rent Your Website LIE!


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Only Legal Content Belongs on Your Website or Blog LIE!


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Your Phone Number Should Be in the Header Truth


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WordPress is the ONLY Website Platform Truth


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Your Headshot Can Impact Your Business Truth


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Your Site Must Be Mobile Optimized Truth


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Best Gavel Wins LIE!


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Books in Your Headshot Make People Want to Hire You LIE!


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People Hate Slow Websites Truth


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Social Media


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What You Do Online Doesn’t “Count” LIE!


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People “Like” Your Law Firm LIE!


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Reviews Don’t Matter LIE! 84% say online reviews impact their decisions


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Clients Don’t Want to be Asked for a Review LIE!


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You Should Ignore a Negative Review LIE!


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Social Media Helps SEO LIE! . . . And improve your search engine rankings with social media marketing from LexisNexis.”


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SEO


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Measure SEO Success by Ranking LIE!


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Ranking for 10 Keywords = Winning LIE! "Every single day 15 percent of the questions people ask of Google are questions we've never seen before." - John Wiley (lead designer for Google Search)


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Black Hat Doesn’t Work LIE!


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Using Call Tracking Numbers Will Kill Your Google Organic Ranking LIE!


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More Domains = More Business LIE!


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Getting (Good) Links is Really Hard Truth


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If You Merely Write, They Will Come LIE!


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You Have to Blog blogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblog LIE!


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Content is King LIE!


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Everything Else


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PPC Advertising is Expensive LIE!


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No One Uses Bing LIE!


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I Can’t Be in the Media… LIE! HARO (help a reporter out)


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The Early Bird Gets the Client Truth Leads convert 22 times more often when contact is made in 5 minutes or less


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The Early Bird Gets the Client Redux Truth Top 3 Factors in Hiring a Lawyer: Responsiveness (92% rate it “Very Important”) Track record (80%) Respect in the legal community (67%) Cost (65%)


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People Value Confidence over Compassion in their Attorney Truth


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Great Service Matters to Marketing Truth


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Extra special super secret bonus slide . . .


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. . . The most only important metric you need to know . . .


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. . . But less than 0.1% of law firms do this correctly . . .


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. . . But it will make you as effective as Gyi, conrad & Leigh put together . . .


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Cost per Client by Channel


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