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The Ethical Implications of Social Media
Brian C. Focht
Stiles Byrum & Horne, LLP
www.thecyberadvocate.com
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The Ethics of Social Media
Part 1:
The Importance of Social Media to the Modern Law Practice
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The Ethics of Social Media
$542,000
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The Ethics of Social Media
Lester v. Allied Concrete Co., Nos. CL08-150, 09-223
In wrongful death case, plaintiff’s attorney routinely told client to “clean up” his Facebook page
The “dirt” = photo of plaintiff, after wife’s death, holding a beer and wearing a t-shirt reading “I [heart] hot moms.”
Plaintiff deactivated account, denied having a facebook page in discovery
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The Ethics of Social Media
Lester v. Allied Concrete Co., Nos. CL08-150, 09-223
Result:
Attorney sanctioned $542,000
Plaintiff sanctioned $180,000
$10.6 million verdict cut in half
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Importance of Social Media
Attorneys can no longer afford to ignore the uses and applications of social media.
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Ignore at your peril, because even if you’re not using social media:
For more info, I highly recommend reading:
“The Perils of Being a Social Media Holdout” by Kevin O’Keefe
Importance of Social Media
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What is Social Media, exactly?
What makes Social Media different?
Reach
Accessibility
Immediacy
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Types of Social Media
Collaborative Projects
Blogs & Microblogs
Content Communities
Social Networking Sites (“SNS”)
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The Power of Social Media
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The Power of Social Media
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The Power of Social Media
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The Power of Social Media
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The Power of Social Media
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The Ethics of Social Media
One Essential Theme:
THE RULES STILL APPLY!
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The Ethical Implications of Social Media
Brian C. Focht
Stiles, Byrum & Horne, LLP
bfocht@sbhlaw.net
www.thecyberadvocate.com
