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5 STEPS TRIAL LAWYERS TAKE TO MAKE THEIR POINT

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5 STEPS TRIAL LAWYERS TAKE TO MAKE THEIR POINT 3 decades of Tips and approaches! Jon Mitchell Jackson MitchJackson.com 800.661.7044


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communication tips When I want to persuade a judge or jury to find in favor of my client, I use this 5 step formula. MitchJackson.com 800.661.7044


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communication tips you can use this same formula to make a point, win an argument or close your next business deal. MitchJackson.com 800.661.7044


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communication tips Step #1: state the problem MitchJackson.com 800.661.7044


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communication tips Be clear and direct. This helps everyone focus on the real problem or issue. MitchJackson.com 800.661.7044


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communication tips “John, we’re here today because you just don’t have enough customers and your sales are down. This problem could put you out of business.” MitchJackson.com 800.661.7044


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communication tips Step #2: agitate the problem MitchJackson.com 800.661.7044


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communication tips Use examples, stories and metaphors to show how bad the problem really is. MitchJackson.com 800.661.7044


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communication tips “John, if sales and customers continue to decline at this rate, you’ll be out of business in 11 months” MitchJackson.com 800.661.7044


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communication tips “how you’re current provider is going about promoting your business makes about as much sense as climbing a steel tower in a lightening storm.” MitchJackson.com 800.661.7044


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communication tips Step #3: offer a clear solution MitchJackson.com 800.661.7044


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communication tips “Our software and social media solutions will bring in 100 new customers each month.” MitchJackson.com 800.661.7044


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communication tips “Without increasing price, these new customers will result in record profits within the next 9 months.” MitchJackson.com 800.661.7044


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communication tips Step #4: state the benefits MitchJackson.com 800.661.7044


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communication tips “your new customers and increased revenues will allow you to build your business, help your employees and make things much more enjoyable.” MitchJackson.com 800.661.7044


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communication tips Step #5: Close the deal MitchJackson.com 800.661.7044


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communication tips After your presentation, you need to ask for the sale. MitchJackson.com 800.661.7044


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communication tips With a smile on your face and pen in your hand, you slide the contract over and say, “So John, let’s get started.” MitchJackson.com 800.661.7044


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communication tips Trial lawyer communication tips for everyone! Mitchjackson.com MitchJackson.com 800.661.7044


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