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Facebook Q2 2015 Earnings Report

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Facebook Q2 2015 Results investor.fb.com


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Non-GAAP Measures In addition to U.S. GAAP financials, this presentation includes certain non-GAAP financial measures. These non-GAAP measures are in addition to, not a substitute for or superior to, measures of financial performance prepared in accordance with U.S. GAAP. A reconciliation of non-GAAP financial measures to the corresponding GAAP measures is provided in the appendix to this presentation. 2


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Daily Active Users (DAUs) In Millions Rest of World Asia-Pacific Europe US & Canada 728 699 195 208 936 757 216 802 233 829 244 864 968 890 280 292 256 263 253 270 285 216 228 181 189 200 242 182 188 195 203 206 212 217 225 228 142 144 147 150 152 155 157 161 164 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q2'13 Q3’13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2’15 61% 61% 62% 63% 63% 64% 64% 65% 65% DAUs / MAUs Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to determine the number of our DAUs, mobile DAUs, MAUs, and mobile MAUs. The number of DAUs, mobile DAUs, MAUs, and mobile MAUs do not include Instagram or WhatsApp users unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook. 3


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Mobile Daily Active Users (Mobile DAUs) In Millions 844 798 745 703 654 609 556 469 Q2'13 507 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to dete rmine the number of our DAUs, mobile DAUs, MAUs, and mobile MAUs. The number of DAUs, mobile DAUs, MAUs, and mobile MAUs do not include Instagram or WhatsApp users unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook. 4 Q1'15 Q2'15


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Monthly Active Users (MAUs) In Millions Rest of World Asia-Pacific Europe US & Canada 1,155 346 1,189 362 1,228 376 1,276 395 1,317 1,350 1,393 1,441 453 1,490 471 411 423 436 449 471 496 339 351 368 390 410 426 272 276 282 289 292 296 301 307 311 198 199 201 202 204 206 208 210 213 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to dete rmine the number of our DAUs, mobile DAUs, MAUs, and mobile MAUs. The number of DAUs, mobile DAUs, MAUs, and mobile MAUs do not include Instagram or WhatsApp users unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook. 5


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Mobile Monthly Active Users (Mobile MAUs) In Millions 1,248 1,314 1,189 1,070 1,124 1,008 945 819 Q2'13 874 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to dete rmine the number of our DAUs, mobile DAUs, MAUs, and mobile MAUs. The number of DAUs, mobile DAUs, MAUs, and mobile MAUs do not include Instagram or WhatsApp users unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook. 6 Q1'15 Q2'15


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Mobile-Only Monthly Active Users (Mobile-Only MAUs) In Millions 655 581 526 456 399 341 296 254 219 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Mobile-only MAUs are defined as users who accessed Facebook solely through mobile apps or mobile versions of our website, or use d our Messenger app (and is also a registered Facebook user) during the period of measurement. The number of mobile-only MAUs do not include Instagram or WhatsApp users unless they would otherwise qualify as such users based on their other activities on Facebook. 7 Q1'15 Q2'15


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Revenue In Millions Payments and Other Fees Advertising $4,042 $215 $3,851 $257 $3,203 $2,910 $2,585 $241 $1,813 $214 $2,502 Q2'13 $246 $234 $237 $2,016 $218 $3,594 $2,676 $2,344 $1,599 $3,543 $226 Q1'14 $3,317 $2,957 $2,265 Q4'13 $3,827 $1,798 Q3'13 Q2'14 8 Q3'14 Q4'14 Q1'15 Q2'15


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Revenue by User Geography In Millions Rest of World Asia-Pacific Europe US & Canada $4,042 $3,851 $403 $354 $3,203 $2,910 $2,585 $1,813 $213 $247 $505 $238 $278 $347 $311 $2,016 $2,502 $271 $431 $341 $354 $353 $727 $3,543 $554 $415 $623 $542 $492 $1,037 $1,030 $908 $844 $824 $698 $538 $1,864 $848 $962 Q2'13 Q3'13 $1,206 $1,179 $1,308 Q4'13 Q1'14 Q2'14 $1,739 Q4'14 Q1'15 $1,514 Q3'14 Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenuegenerating activity. This allocation differs from our revenue by geography disclosure in our condensed consolidated financial statements where revenue is geographically apportioned based on the location of the marketer or developer. 9 $1,967 Q2'15


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Advertising Revenue by User Geography In Millions Rest of World Asia-Pacific Europe US & Canada $3,827 $3,594 $394 $2,344 $300 $1,798 $1,599 $255 $262 $451 $336 $605 $531 $343 $524 $469 $987 $960 $408 $333 $229 $202 $225 $318 $2,265 $3,317 $346 $2,957 $2,676 $409 $855 $783 $757 $658 $631 $482 $1,709 $721 $832 Q2'13 Q3'13 $1,068 $1,039 $1,175 Q4'13 Q1'14 Q2'14 $1,592 Q4'14 Q1'15 $1,362 Q3'14 Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenuegenerating activity. This allocation differs from our revenue by geography disclosure in our condensed consolidated financial statements where revenue is geographically apportioned based on the location of the marketer or developer. 10 $1,826 Q2'15


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Payments & Other Fees Revenue by User Geography In Millions Rest of World Asia-Pacific Europe US & Canada $241 $214 $11 $22 $218 $9 $237 $11 $234 $9 $23 $11 $21 $10 $61 $67 $140 $133 Q1'14 Q2'14 $127 $130 $138 Q2'13 Q3'13 Q4'13 $9 $23 $8 $215 $6 $70 $53 $67 $18 $50 $152 $155 $147 $141 Q3'14 Q4'14 Q1'15 Q2'15 Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenuegenerating activity. This allocation differs from our revenue by geography disclosure in our condensed consolidated financial statements where revenue is geographically apportioned based on the location of the marketer or developer. 11 $226 $18 $23 $23 $56 $257 $23 $69 $54 $246


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Average Revenue per User (ARPU) Payments and Other Fees Advertising Worldwide US & Canada $2.76 $2.81 $2.24 $0.18 $2.40 $0.19 $2.50 $9.00 $0.15 $0.75 $0.16 $0.18 $7.39 $6.44 $9.30 $8.32 $0.67 $0.70 $0.74 $0.66 $2.62 $2.06 Q2'14 $3.45 $2.87 $0.23 $0.23 $0.21 $2.66 Q2'14 Q3'14 $3.36 $2.99 $0.16 $0.17 $3.22 $2.61 Q3'14 $2.34 $2.61 Q4'14 $2.81 Q1'15 $1.08 $8.26 $5.79 Q4'14 Q1'15 Q2'15 Asia-Pacific Europe $2.84 $2.22 $1.18 Q2'14 $6.64 Q3'14 Q4'14 $1.02 $1.27 $0.05 $0.06 Q2'15 Q2'14 $1.12 Q3'14 Q1'15 $8.63 Q2'15 Rest of World $1.29 $1.18 $0.94 $0.86 $0.85 $0.03 $0.02 $1.25 $0.83 $0.82 Q2'15 Q2'14 Q3'14 $0.04 $0.04 $0.02 $1.21 $1.14 Q4'14 Q1'15 Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue by geography disclosure in our condensed consolidated financial statements where revenue is geographically apportioned based on the location of the marketer or developer. Please see Facebook’s most recent q uarterly or annual report filed with the SEC for the definition of ARPU. 12 $0.90 $0.80 $0.01 $0.02 $0.06 $3.19 $7.62 $0.92 $0.78 Q4'14 Q1'15 12 $0.89 Q2'15


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Expenses as a % of Revenue Amortization of intangibles Share-based compensation + payroll tax expenses related to share-based compensation All other expenses Cost of Revenue Research & Development 29% 18% 17% 18% 17% 30% 29% 18% 16% 15% 15% Q2'14 16% Q3'14 15% Q4'14 17% Q1'15 17% 8% Q2'15 Marketing & Sales 12% 11% 11% 13% 14% Q3'14 Q4'14 Q1'15 Q2'15 8% 8% General & Administrative 16% 12% 8% Q2'14 15% 19% 9% 16% 3% 3% 17% 3% 2% 15% 7% 3% 2% 1% 8% 9% 1% 2% 1% 1% 10% 10% 11% 12% 11% 5% 6% 6% 6% 6% Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 13


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Income from Operations In Millions GAAP Income from Operations $1,390 $1,133 $1,397 $1,273 $1,133 $1,075 $933 $736 $562 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Non-GAAP Income from Operations $2,219 $1,753 $1,498 $830 Q2'13 Q1'14 Q2'14 Q3'14 $1,840 $1,820 $1,415 Q4'13 $2,228 $1,024 Q3'13 Q4'14 Non-GAAP income from operations excludes share-based compensation expense, payroll tax expenses related to share-based compensation, and amortization of intangibles—see the Appendix for a reconciliation of this non-GAAP measure to GAAP income from operations. 14 Q1'15 Q2'15


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Operating Margin GAAP Operating Margin 31% Q2'13 37% Q3'13 44% 43% 48% 44% 31% 29% Q4'13 26% Q1'15 Q2'15 52% 55% Q1'15 Q2'15 Q1'14 Q2'14 Q3'14 Q4'14 58% 57% 60% 57% 58% Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Non-GAAP Operating Margin 46% Q2'13 51% Q3'13 Non-GAAP operating margin excludes share-based compensation expense, payroll tax expenses related to share-based compensation, and amortization of intangibles— see the Appendix for a reconciliation of this non-GAAP measure to GAAP operating margin. 15


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Effective Tax Rate GAAP Effective Tax Rate ($ in millions) GAAP income before provision for income taxes GAAP provision for income taxes Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 $ 545 $ 726 $ 1,130 $ 1,075 $ 1,386 $ 1,336 $ 1,114 $ 932 $ 1,273 212 301 607 433 595 530 413 420 554 GAAP Effective Tax Rate 39 % 41 % 54 % 40 % 43 % 40 % 37 % 45 % 44 % Non-GAAP Effective Tax Rate ($ in millions) Non-GAAP income before provision for income taxes Non-GAAP provision for income taxes Non-GAAP Effective Tax Rate Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 $ 813 $ 1,014 $ 1,495 $ 1,415 $ 1,749 $ 1,759 $ 2,200 $ 1,839 $ 2,228 294 348 681 489 627 610 682 650 791 36 % 34 % 46 % 35 % 36 % 35 % Non-GAAP effective tax rate excludes share-based compensation expense, payroll tax expenses related to share-based compensation, amortization of intangibles, and related income tax adjustments. See the Appendix A for a reconciliation of this non-GAAP measure to GAAP effective tax rate. 16 31 % 35 % 36 %


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Net Income In Millions GAAP Net Income $791 $333 Q2'13 $425 Q3'13 $523 Q4'13 $806 $642 $719 $701 $512 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Non-GAAP Net Income $1,518 $519 Q2'13 $666 Q3'13 $814 $926 Q4'13 Q1'14 $1,122 Q3'14 $1,189 $1,149 Q2'14 Q4'14 Non-GAAP net income excludes share-based compensation expense, payroll tax expenses related to share-based compensation, amortization of intangibles, and related income tax adjustments—see the Appendix for a reconciliation of this non-GAAP measure to GAAP net income. 17 $1,437 Q1'15 Q2'15


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Diluted Earnings Per Share GAAP Diluted Earnings Per Share $0.30 $0.30 $0.25 $0.17 $0.25 $0.20 $0.25 $0.18 $0.13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Non-GAAP Diluted Earnings Per Share $0.54 $0.43 $0.21 Q2'13 $0.27 Q3'13 $0.32 Q1'14 Q2'14 Q3'14 Q4'14 Non-GAAP diluted earnings per share excludes share-based compensation expense, payroll tax expenses related to share -based compensation, amortization of intangibles, and related income tax adjustments—see the Appendix for a reconciliation of this non-GAAP measure to GAAP diluted earnings per share. 18 $0.50 $0.42 $0.35 Q4'13 $0.43 Q1'15 Q2'15


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Capital Investments In Millions Property and equipment acquired under capital leases Purchases of property and equipment $1,831 $1,575 $340 $1,373 $1,831 $549 $469 $1,235 $1,362 $549 $469 Q2'14 Q2'15 2012 Quarterly 2013 Annual 19 2014


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Appendix


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Reconciliations Income from Operations ($ in millions) Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 GAAP income from operations $ 562 $ 736 $ 1,133 $ 1,075 $ 1,390 $ 1,397 $ 1,133 $ 933 $ 1,273 224 239 273 274 314 353 896 703 763 8 12 53 25 8 11 13 25 12 36 37 39 41 41 59 177 179 180 Non-GAAP income from operations $ 830 $ 1,024 $ 1,498 $ 1,415 $ 1,753 $ 1,820 $ 2,219 $ 1,840 $ 2,228 Operating Margin Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Share-based compensation expense Payroll tax expenses related to share-based compensation Amortization of intangible assets GAAP operating margin Share-based compensation expense Payroll tax expenses related to share-based compensation Amortization of intangible assets Non-GAAP operating margin 31 % 37 % 44 % 43 % 48 % 44 % 29 % 26 % 31 % 12 % 12 % 11 % 11 % 11 % 11 % 23 % 20 % 19 % 0% 1% 2% 1% 0% 0% 0% 1% 0% 2% 2% 2% 2% 1% 2% 5% 5% 4% 46 % 51 % 58 % 57 % 60 % 57 % 58 % 52 % 55 % Net Income ($ in millions) Q2'13 GAAP net income Share-based compensation expense Payroll tax expenses related to share-based compensation Amortization of intangible assets Income tax adjustments Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 $ 333 $ 425 $ 523 $ 642 $ 791 $ 806 $ 701 $ 512 $ 719 224 239 273 274 314 353 896 703 763 8 12 53 25 8 11 13 25 12 36 37 39 41 41 59 177 179 180 (82) (47) (74) (56) (32) (80) (269) (230) (237) Non-GAAP net income $ 519 Diluted Earnings Per Share Q2'13 GAAP diluted earnings per share $ 0.13 Non-GAAP adjustments to net income Non-GAAP diluted earnings per share $ 666 $ 814 $ 926 $ 1,122 $ 1,149 $ 1,518 $ 1,189 $ 1,437 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 $ 0.17 $ 0.20 $ 0.25 $ 0.30 $ 0.30 $ 0.25 $ 0.18 $ 0.25 0.08 0.10 0.12 0.10 0.13 0.13 0.29 0.24 0.25 $ 0.21 $ 0.27 $ 0.32 $ 0.35 $ 0.43 $ 0.43 $ 0.54 $ 0.42 $ 0.50 21


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Reconciliations (continued) GAAP Tax ($ in millions) Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 GAAP income before provision for income taxes $ 545 $ 726 $ 1,130 $ 1,075 $ 1,386 $ 1,336 $ 1,114 $ 932 $ 1,273 212 301 607 433 595 530 413 420 554 GAAP provision for income taxes GAAP Effective Tax Rate 39 % Non-GAAP Tax ($ in millions) Q2'13 GAAP income before provision for income taxes Share-based compensation and related payroll tax expenses Amortization of intangible assets Non-GAAP income before provision for income taxes Non-GAAP provision for income taxes Non-GAAP effective tax rate 41 % 54 % 40 % 43 % 40 % 37 % 45 % 44 % Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 $ 545 $ 726 $ 1,130 $ 1,075 $ 1,386 $ 1,336 $ 1,114 $ 932 $ 1,273 232 251 326 299 322 364 909 728 775 36 37 39 41 41 59 177 179 180 $ 813 $ 1,014 $ 1,495 $ 1,415 $ 1,749 $ 1,759 $ 2,200 $ 1,839 $ 2,228 294 348 681 489 627 610 682 650 791 36 % 34 % 46 % 22 35 % 36 % 35 % 31 % 35 % 36 %


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Reconciliations (continued) Free Cash Flow ($ in millions) Net cash provided by operating activities Purchases of property and equipment Property and equipment acquired under capital leases Free Cash Flow Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 $ 1,322 $ 950 $ 1,231 $ 1,285 $ 1,341 $ 1,248 $ 1,583 $ 1,700 $ 1,880 268 284 483 363 469 482 517 502 549 — $ 1,054 — $ 666 — $ 748 23 — $ 922 — $ 872 — $ 766 — $ 1,066 — $ 1,198 — $ 1,331


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Limitations of Key Metrics and Other Data The numbers for our key metrics, which include our daily active users (DAUs), mobile DAUs, monthly active users (MAUs), mobile MAUs, and average revenue per user (ARPU), as well as certain other metrics such as mobile-only DAUs and mobile-only MAUs, are calculated using internal company data based on the activity of user accounts. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world. For example, there may be individuals who maintain one or more Facebook accounts in violation of our terms of service. We estimat , for example, e that "duplicate" accounts (an account that a user maintains in addition to his or her principal account) may have represented less than 5% of our worldwide MAUs in 2014. We also seek to identify "false" accounts, which we divide into two categories: (1) user-misclassified accounts, where users have created personal profiles for a business, organization, or non-human entity such as a pet (such entities are permitted on Facebook using a Page rather than a personal profile under our terms of service); and (2) undesirable accounts, which represent user profiles that we determine are intended to be used for purposes that violate our terms of service, such as spamming. In 2014, for example, we estimate user-misclassified and undesirable accounts may have represented less than 2% of our worldwide MAUs. We believe the percentage of accounts that are duplicate or false is meaningfully lower in developed markets such as the United States or United Kingdom and higher in developing markets such as India and Turkey. However, these estimates are based on an internal review of a limited sample of accounts and we apply significant judgment in making this determination, such as identifying names that appear to be fake or other behavior that appears inauthentic to the reviewers. As such, our estimation of duplicate or false accounts may not accurately represent the actual number of such accounts. We are continually seeking to im prove our ability to identify duplicate or false accounts and estimate the total number of such accounts, and such estimates may change due to improvements or changes in our methodology. 24 24


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Limitations of Key Metrics and Other Data (continued) Our data limitations may affect our understanding of certain details of our business. For example, while user-provided data indicates a decline in usage among younger users, this age data is unreliable because a disproportionate number of our younger users register with an inaccurate age. Accordingly, our understanding of usage by age group may not be complete. Some of our metrics have also been affected by applications on certain mobile devices that automatically contact our servers for regular updates with no user action involved, and this activity can cause our system to count the user associated with such a device as an active user on the day such contact occurs. The impact of this automatic activity on our metrics varies by geography because mobile usage varies in different regions of the world. In addition, our data regarding the geographic location of our users is estimated based on a number of factors, such as the user's IP address and selfdisclosed location. These factors may not always accurately reflect the user's actual location. For example, a mobile-only user may appear to be accessing Facebook from the location of the proxy server that the user connects to rather than from the user's actual location. The methodologies used to measure user metrics may also be susceptible to algorithm or other technical errors. Our estimates for revenue by user location and revenue by user device are also affected by these factors. We regularly review our processes for calculating these metrics, and from time to time we may discover inaccuracies in our metrics or make adjustments to improve their accuracy, including adjustments that may result in the recalculation of our historical metrics. We believe that any such inaccuracies or adjustments are immaterial unless otherwise stated. In addition, our DAU and MAU estimates will differ from estimates published by third parties due to differences in methodology. For example, some third parties are not able to accurately measure mobile users or do not count mobile users for certain user groups or at all in their analyses. The numbers of DAUs, mobile DAUs, MAUs, mobile MAUs, and mobile-only MAUs discussed in this presentation, as well as ARPU, do not include users of Instagram or WhatsApp unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook. 25 25


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Facebook Q2 2015 Results investor.fb.com


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