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by Max Gurvits Raising Capital 101
GOAL: take away possible misconceptions about fundraising
Do you really need it?
For growth companies: unavoidable
Rule no. 1: Capital is PASSIVE
Rule no. 2: Unlike professional $$, VC $$ is not a product but TOOL
VC for startups: Network and expertise
VC for investors: Reward for helping business grow
When Do You Need VC? What Kind Of VC Do You Need? Getting It
Part 1: When Do You Need VC?
Reality check: Are you EARNING or LEARNING?
Money (like all resources) must be scarce at early stage
Reason for VC: TRACTION
No hard numbers, just indicators: 20+ recurring business/enterprise subscriptions 3x/5x in waiting list 1 distribution partnership Monthly break-even revenues
No hard numbers, just indicators: 100,000 downloads Double-digit MoM growth
No traction: something is wrong
Face it, change/pivot, or get money to make problems go away
Part 2: What VC do you need?
SV fundraising model: Here is what we have Here is where we’re going Here is WHO we need to get there Help convince these guys and pay for them!
Step 1: Understand your goals
Step 2: Finding the right people
Step 3: Finding the investors with that experience
Scrutinize the investor market
Part 3: Getting the check
Step 1: Map your fundraising social graph and talk to ALL in your vertical
Step 2: Build database of investors
Step 3: Practice Perfect Pitch
Step 4: Have your docs ready
Step 5: CLOSE
If it didn’t work out Company not ready You suck at fundraising
And now, the takeaways
Takeaway 1: Build relationships with investors early on
Takeaway 2: Choose who will lead the effort (or hire someone)
Takeaway 3: Use your accelerator credentials wisely
Takeaway 4: Set up your fundraising process and run it as such
Takeaway 5: It’s like dating
Takeaway 6: If you’re not in SV, you must be better X + 1
Takeaway 7: Raise as much as you can and be formidable
Not for the faint of heart: This Is SPARTA
firstname.lastname@example.org @MxGur @CCCStartups Thank you! Max Gurvits CCC Startups