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HOW TO PITCH AN
AMERICAN VC
The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is
given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction
or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or
subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the
“Parties”) is provided to the recipient on the terms and conditions set out in this notice.
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STRUCTURE
Before
During
After
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BEFORE
Deck
Pitch Practice
Getting Intros
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PITCH DECK
WRITTEN
VERBAL
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PITCH DECK
3 IDEAS / SLIDE
10 - 15 SLIDES MAX
NO BULLET POINTS
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DEMONSTRATE
CLARITY
SWAGGER
PASSION
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PITCH DECK
OPPORTUNITY
PROBLEM
SOLUTION
TRACTION
CUSTOMER / MARKET
COMPETITION
BUSINESS MODEL
TEAM
USE OF FUNDS
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TRACTION
PATTERN OF FAST-GROWING MOMENTUM
WHAT METRICS AND WHY
CLEAR SALES PROCESS
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TAM VS RISK
CUSTOMER: DESCRIBE CLEAR USE CASES
MARKET SEGMENTS, ADOPTION RATES, PRIORITY
REVENUE BEST PROOF OF DEMAND
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BUSINESS MODEL
CONSISTENCY IN REVENUE : COST
FINANCIAL LITERACY
LEVEL-HEADEDNESS
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USE OF FUNDS
WHY?
WHAT?
TEST HYPOTHESES, GROWTH, PROFIT
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BUILDING YOUR DECK
DRAW SLIDES BY HAND
EXPAND TO TWEET-SIZE SUMMARY
EXPAND AGAIN TO FULL NARRATIVE
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ELEVATOR PITCH
ANALOGY
CUSTOMER VALUE NOT PRODUCT PERFORMANCE
PICK A FIGHT
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PITCH PRACTICE
3 ACTS IN A PLAY
JEDI MIND TRICK
ONE WORD
DRY RUN: WITH DECK/WITHOUT
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GETTING INTROS
IDENTIFY TARGETS
ANALYZE SOCIAL GRAPH
ASK FOR INTRODUCTIONS
PAY IT FORWARD
Tim Brown, CEO IDEO
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CONNECT, CULTIVATE, FOLLOW-UP
BUILD RELATIONSHIP
DELIGHT THROUGH GRATITUDE
INVITE TO JOIN YOU
X100
Tim Brown, CEO IDEO
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DURING
OPENING
PITCH
THE CLOSE
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DURING: OPENING
DO YOUR RESEARCH
SHOW UP EARLY
TRANSFER TRUST
SCRIPT YOUR OPENING
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DURING: PITCH
PITCH WITH CONFIDENCE
HAVE A CONVERSATION
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DURING - CLOSING
MAKE THE ASK
BE SILENT
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AFTER
PROCESS
THANK
ADD VALUE
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AFTER: PROCESS
VERBAL “YES”
TERM SHEET
DUE DILIGENCE
SIGNATURES & MONEY TRANSFER
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AFTER: THANK
SHOW GRATITUDE
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AFTER: ADD VALUE
MAKE SPECIFIC OFFERS OF YOUR
NETWORK OR RESOURCES
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CULTURE
ANSWER EMAILS IMMEDIATELY
BE ON TIME
EMAIL INTRO HOW-TO
SAY “THANK YOU”
POSTURE & HANDSHAKE
SMILE
NO SMOKING
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QUESTIONS?
The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is
given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction
or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or
subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the
“Parties”) is provided to the recipient on the terms and conditions set out in this notice.
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