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2015: mHEALTH’S COMING OUT PARTY… OR IS IT? Joseph C. Kvedar, MD

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2015: mHEALTH’S COMING OUT PARTY… OR IS IT? Joseph C. Kvedar, MD © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Apple Samsung Microsoft Intel Google But is it irrational exuberance? RECENT ENTHUSIASM FOR mHEALTH… Artwork: Mark Ulriksen © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by melenita2012 - Creative Commons Attribution License https://www.flickr.com/photos/78586432@N05 Created with Haiku Deck How is HealthKit different than now-defunt Google Health? Samsung’s S Health (on its 3rd generation) – adoption not strong Aetna discontinues CarePass August 2014 Microsoft, Samsung, Apple betting that the Smart Watch will be the difference THOSE WHO CANNOT LEARN FROM HISTORY ARE DOOMED TO REPEAT IT (GEORGE SANTAYANA) © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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HEALTH APPS ARE DIFFERENT Although 1 in 10 U.S. adults over the age of 18 owns an activity tracker, within 6 months one-third stops using them. © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by William Brawley - Creative Commons Attribution License https://www.flickr.com/photos/93841400@N00 Created with Haiku Deck HEALTH APPS ARE DIFFERENT More than 80% of health apps that are downloaded are abandoned within 2 weeks. © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by pmarkham - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/9197427@N06 Created with Haiku Deck Even though we know people need these apps, they don’t always want them. HEALTH APPS ARE DIFFERENT © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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WE CHECK OUR SMARTPHONES >100 TIMES A DAY! © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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BUT PUSHING A BUTTON FOR HEALTH IMPROVEMENT IS TOO HARD Photos: Center for Connected Health, Alere Connect © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by profcarlos - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35083636@N00 Created with Haiku Deck © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by pamhule - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/58571789@N00 Created with Haiku Deck ENGAGEMENT IS KING © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by FindYourSearch - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/48540379@N02 Created with Haiku Deck TOOLS FOR ENGAGEMENT Frictionless Technology Social Personalization Relevance to Everyday Life © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by pellesten - Creative Commons Attribution License https://www.flickr.com/photos/82976024@N00 Created with Haiku Deck FRICTIONLESS © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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FRICTIONLESS © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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FRICTIONLESS © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by FindYourSearch - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/48540379@N02 Created with Haiku Deck TOOLS FOR ENGAGEMENT Frictionless Technology Social Personalization Relevance to Everyday Life © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by qwghlm - Creative Commons Attribution License https://www.flickr.com/photos/56495127@N00 Created with Haiku Deck MULTIPLE DIMENSIONS TO SOCIAL Camaraderie Competition Visibility © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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SOCIAL - Camaraderie © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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SOCIAL - Competition © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Average drop of HbA1c: 1.5 69% achieved a drop in BP SOCIAL - Visibilty DIABETES & BLOOD PRESSURE CONNECT © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by FindYourSearch - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/48540379@N02 Created with Haiku Deck TOOLS FOR ENGAGEMENT Frictionless Technology Social Personalization Relevance to Everyday Life © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Customized Program Design Readiness To Change Connected Health Data Practice Location PERSONALIZATION: TEXT 2 MOVE © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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PERSONALIZATION: TEXT 2 MOVE © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE. Mean change in HbA1c by engagement level *


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Created with Haiku Deck RELEVENCE TO EVERYDAY LIFE © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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RELEVENCE TO EVERYDAY LIFE Subconscious Triggers Go Where the Consumer Is Focus on Near Term Goals State of the Art Design © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE. SUBCONSCIOUS TRIGGERS: SUNSCREEN REMINDERS Arch Dermatol. 2009;145(11):1230-1236.


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GO WHERE THE CONSUMER IS © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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FOCUS ON NEAR TERM GOALS © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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STATE OF THE ART DESIGN © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by IBM Curiosity Shop - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/52468544@N07 Created with Haiku Deck BIG DATA, BIG OPPORTUNITY © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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BIG DATA © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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Photo by William Hook - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/83542829@N00 Created with Haiku Deck IMPLICATIONS The “give the people what they want” strategy for consumer apps does not translate If we don’t get engagement right, mHealth will go down in history as yet another tech bubble Some companies are doing some things right some of the time This will be hard but worth the effort © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.


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WAYS TO CONNECT © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE. The cHealth Blog: chealthblog.connectedhealth.org www.partners.org/connectedhealth LinkedIn Group: Connected Health Community Twitter: @connectedhealth @jkvedar Contact Me: jkvedar@partners.org


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