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Mobile Searches in Healthcare

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Mobile Searches in Healthcare Gary Monk 20th October 2014


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Executive summary Mobile searches are rising rapidly in healthcare Including tablets, over 50% of searches for all analyzed conditions are now on a mobile device Certain conditions are even more popular re: mobile search, probably due to sensitivity & stigma Pharmaceutical and Healthcare companies who are lagging must clearly adopt a ‘Mobile First’ approach


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Method Analysis performed via Google (US only) ‘Mobile devices’ exclude tablets unless stated to focus on true mobility Data points are 3 month averages, for disease analysis, going back 2 years (Oct 2012 - Sept 2014) Medical conditions chosen based on being common and / or interesting for research purposes (i.e. having a potential stigma attached)


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Mobile Search percentage during Quarter 3, 2014 INCLUDING TABLETS (by medical condition on horizontal axis) Source: Google Oct. 2014 There appears to be a driver for conditions with sensitivity to be searched via mobile Including tablets over 50% of searches are now mobile


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Mobile Search percentage during Quarter 3, 2014 EXCLUDING TABLETS (by medical condition) Source: Google Oct. 2014 A high volume of searches are performed on mobile devices, for all conditions


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Mobile Search percentage increase vs base Q3 2014 vs Q4 2012 (by medical condition & excluding tablets) Source: Google Oct. 2014 Diabetes and ADHD have a lower % overall mobile search but are rising rapidly Depression searches have nearly doubled on mobile in the last 2 years


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Diabetes Source: Google Oct. 2014 Diabetes has the lowest mobile search volume yet is significant and on the rise


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ADHD Source: Google Oct. 2014 ADHD is also growing steadily (with an outlying data point at Q3-2013)


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COPD Source: Google Oct. 2014


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Multiple Sclerosis Source: Google Oct. 2014


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Breast Cancer Source: Google Oct. 2014


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Schizophrenia Source: Google Oct. 2014 Schizophrenia searches are growing rapidly even with the outlying data point


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Erectile Dysfunction Source: Google Oct. 2014


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Depression Source: Google Oct. 2014 Mobile searches for depression are high, possibly due to the stigma, demographic and a need for ‘on the go’ support


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HIV Source: Google Oct. 2014


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Premature Ejaculation Source: Google Oct. 2014 Premature Ejaculation mobile search is increasing rapidly and has the highest search volume, probably due its sensitive nature


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Executive summary Mobile searches are rising rapidly in healthcare Including tablets, over 50% of searches for all analyzed conditions are now on a mobile device Certain conditions are even more popular re: mobile search, probably due to sensitivity & stigma Pharmaceutical and Healthcare companies who are lagging must clearly adopt a ‘Mobile First’ approach


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Thank you Twitter: @garymonk Blog: garymonk.com Linked In: www.linkedin.com/in/garywmonk/


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