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Comparison of Pfizer, Novartis, Bayer, Genentech and Other Top Pharmaceutical Companies on Facebook in 2015 Q3

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Comparison of Pharmaceutical Companies on Facebook in Q3-2015 Jul 01, 2015 – Sept 30, 2015


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Top Pharmaceutical Companies on Facebook Q3-2015 In this report we looked at the top 11 pharmaceutical companies on Facebook. Read on to find out how brands like Bayer, Novartis, Novo Nordisk and Pfizer performed.


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Key Findings • Among the 11 pharmaceutical companies, Genentech was engaging best with their Fans. • With a growth rate of 11%, Genentech enjoyed the highest Fan Growth Rate among the 11 companies. • Among the 11 pharmaceutical companies, on an average, 25% of content posted by brands was “brand related”. • 1,092 new Posts were written across these 11 ‘brand walls’. That’s an average of 1.1 Posts per day - per wall! • Many companies have a significant minority of fans from countries like Egypt and Bangladesh, suggesting that these are fake fans.


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Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now


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Fans Bayer had the largest fan base of 1,258,352 while Genentech showed the highest fan growth of 11.20%. Medtronic Bayer Novartis AstraZeneca US Community Connections Eli Lilly and Company Pfizer Genentech Novo Nordisk Boehringer Ingelheim McKesson Corporation Merck 12.00% Growth % 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% 0K 200K 400K 600K 800K Number of Fans Comparison 1,000K 1,200K 1,400K


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Fans - Geography Egypt United States Countries < 2% Pakistan Indonesia Peru Other Countries Algeria Bangladesh India 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Novartis Medtronic Novo Nordisk Pfizer Merck Bayer Boehringer AstraZeneca Genentech Ingelheim US Community Connections Comparison McKesson Eli Lilly and Corporation Company


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Conversations Genentech had the highest PTAT of 9.38% as a percentage of its average number of Fans during this time period. People talking about (as % of Fans) Eli Lilly and Company Boehringer Ingelheim Pfizer Medtronic Bayer McKesson Corporation 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Comparison 0K 200K 400K 600K 800K Average Number of Fans 1,000K 1,200K 1,400K


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Engagement - Posts Pfizer published the greatest number of posts (202). Genentech had the highest average engagement, with a score of 1,000. Engagement Score Number of Posts Number of Posts 0 50 100 150 200 250 Novo Nordisk AstraZeneca… Merck Genentech Novartis McKesson… Pfizer Bayer Boehringer… Eli Lilly and… Medtronic 0 Comparison 200 400 600 Engagement Score 800 1000 1200


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Engagement Breakdown Boehringer Ingelheim received the most number of Likes (63,501), Bayer got the most number of Comments (877) and Bayer had the most number of Shares (5,315). Likes Comments Shares Novo Nordisk AstraZeneca US Community Connections Merck Genentech McKesson Corporation Novartis Pfizer Bayer Boehringer Ingelheim Medtronic Eli Lilly and Company 0 Comparison 10000 20000 30000 40000 50000 60000 70000


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Most Engaging Brand Posts Boehringer Ingelheim Boehringer Ingelheim Genentech Wed, Sep 30 at 2:34 PM EDT Mon, Sep 7 at 12:00 PM EDT Thu, Sep 3 at 12:17 PM EDT Did you know almost two thirds of #LungCancer patients identify daily life challenges as more signi .. Did you know there are more than 1 million people living with blood cancer? For #BloodCancerAwarenes .. IPF is a rare disease and information available about IPF can be confusing. If you are living with .. Engagement Score Likes Comments 1,000 18,926 76 Comparison Shares Sentiment 359 Positive Engagement Score Likes Comments 1,000 30,994 159 Shares Sentiment 397 Positive Engagement Score Likes Comments 1,000 3,082 40 Shares Sentiment 389 Positive


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Most Engaging Brand Posts Genentech McKesson Corporation Novo Nordisk Wed, Jul 29 at 12:43 PM EDT Tue, Sep 29 at 1:40 PM EDT Thu, Sep 17 at 4:54 AM EDT Over the past three decades, more people have been diagnosed with skin cancer than all other cancers .. Engagement Score Likes Comments 1,000 3,432 203 Comparison Shares Sentiment 1,755 Positive Open House in Clear Lake, IA – October 7th, 2015 Register for the event here: http://on.fb.me/1PLQL .. Engagement Score Likes Comments 998 292 31 Shares Sentiment 74 Uncategori zed What will the world’s state leaders talk about next week when they meet in New York for the United N .. Engagement Score Likes Comments 998 13,687 113 Shares Sentiment 33 Positive


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Fan Posts Novo Nordisk's Facebook Page saw the highest number of Fan posts (132). Novo Nordisk AstraZeneca US Community Connections Merck Genentech Novartis McKesson Corporation Pfizer Bayer Boehringer Ingelheim Eli Lilly and Company Medtronic 0 Comparison 20 40 60 80 Number of Fan Posts 100 120 140


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Sentiment Analysis Bayer received the highest percentage of Positive Sentiment (17.00%). Negative Neutral Positive Novo Nordisk Bayer Boehringer Ingelheim 0% Comparison 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


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Brand Responses Boehringer Ingelheim responded to the highest percentage of Fan posts (11.00%). Boehringer Ingelheim Bayer Novo Nordisk % of Fan Posts Brand Responded to 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 0 500 1000 1500 2000 Average Response Time (mins) Comparison 2500 3000 3500


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Share Of Voice – Volume of Posts Pfizer published the most with 202 posts, among the brands in "Group 2" Group. Novo Nordisk Genentech Eli Lilly and Company Medtronic Merck Boehringer Ingelheim AstraZeneca US Community Connections McKesson Corporation 3% 6% 4% 8% 7% 5% 27% 10% 11% 16% Comparison 3% Pfizer Bayer Novartis


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Share Of Voice – Likes Boehringer Ingelheim received the largest volume of Likes (63,501), among the brands in "Group 2" Group. Novo Nordisk Genentech Eli Lilly and Company Medtronic Merck Boehringer Ingelheim AstraZeneca US Community Connections McKesson Corporation 2% 1% 1% 4% 5% 12% 2% 8% 3% 31% 31% Comparison Pfizer Bayer Novartis


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Share Of Voice – Comments Bayer received the largest volume of Comments (877), among the brands in "Group 2" Group. Novo Nordisk Genentech Eli Lilly and Company Medtronic Merck Boehringer Ingelheim AstraZeneca US Community Connections McKesson Corporation 11% 8% 6% 3% 8% 8% 1% 4% 9% 12% 30% Comparison Pfizer Bayer Novartis


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Share Of Voice – Shares Bayer received the largest volume of Shares (5,315), among the brands in "Group 2" Group. Novo Nordisk Genentech Eli Lilly and Company Medtronic Merck Boehringer Ingelheim AstraZeneca US Community Connections McKesson Corporation 2% 4% 5% 9% 1% 5% 16% 4% 13% 30% 11% Comparison Pfizer Bayer Novartis


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Campaign Comparison During this time period, LGBT Pride Month was the most engaging run by Eli Lilly and Company. Novartis published the most (12) in its #BeautifulMedicine campaign. Engagement Score Number of Posts Number of Posts 0 2 4 6 8 10 12 14 #MeetTheHERO… NO DATA(AstraZeneca… #ICAAC 2015(Merck) NO DATA(Genentech) #BeautifulMedicine(No… NO DATA(McKesson… #ECC2015(Pfizer) #WorldCancerDay(Bay… NO DATA(Boehringer… LGBT Pride Month(Eli… NO DATA(Medtronic) 0 Comparison 200 400 600 Engagement Score 800 1000 1200


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Analysis of Bayer Facebook Page Jul 01, 2015 - Sep 30, 2015


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Brand Overview Bayer has 90,786 new Likes and an audience base of 1,258,352 fans who are mostly Older, Female and Attached. Bayer Fans New Fans 90,786 Fan Growth 7.78% Country Germany Demographics Bayer 1,258,352 Mostly Older, Female and Attached.


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Brand Overview Bayer had 82 new Posts, and their most recent campaign is #WorldCancerDay. Posts Brand User Engagement Score 182 Total Fan Posts 102 Total Posts 82 Brand Response Rate 0.98% Total Likes 63,455 Average Reply Time 5 hrs, 33 mins Total Comments 877 General Sentiment Neutral Total Shares 5,315 Content & Campaigns Most Engaging Content Type Most Engaging Campaign Least Engaging Content Type NO DATA Most Recent Campaign Most Prolific Content Type Bayer NO DATA NO DATA Bayer's Perspective on Innovation 2014 #WorldCancerDay


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Fan Growth Bayer had a growth rate of 7.78% between Jul 01, 2015 and Sep 30, 2015. 1,280,000 1,260,000 Total Fans 1,258,352 New Fans 90,786 1,240,000 1,220,000 1,200,000 1,180,000 1,160,000 1,140,000 1,120,000 1-Jul 8-Jul 22- 29- 5- 12- 19- 26- 2-Sep 9-Sep 16- 23- 30- Jul Bayer 15- Jul Jul Aug Aug Aug Aug Sep Sep Sep


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Engagement Bayer had an engagement of 182 and the highest engagement was 949. 1,000 900 800 700 600 500 400 300 200 100 0 1-Jul Bayer 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep


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Community Analysis Bayer fans are largely from Brazil followed by Egypt. Bayer fans are mostly Older, Female and Attached. Over 60 male female Germany 51-60 Colombia 41-50 31-40 Peru 21-30 29% 71% Argentina Below 21 0% 10% 20% 30% 40% UnKnown Mexico Married India Engaged Egypt In a Relationship Brazil Single 0% 10% 20% 30% 40% 50% Fan Demographics Bayer Philippines 0K 100K 200K 300K Distribution of Fans 400K 500K


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Brand Posts 5 Bayer posted a total of 82 Posts between Jul 01, 2015 and Sep 30, 2015. 4 3 2 Top keywords Frequency used in the Posts world Bayer 17 14 disease 11 scientists 0 more Bayer 1 18 10


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Brand Posts - Engagement Bayer responded to 1 conversations generated by the 82 Posts they published. Brand Participation Brand Non Participation Bayer receives more positive than negative vibes from comments on their Posts. Posititve Negative Neutral 1% 24% 7% 69% 99% Brand Responses Bayer Sentiment on Brand Posts


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Most Engaging Brand Posts Mon, Jul 20 at 9:14 AM EDT Wed, Aug 5 at 9:02 AM EDT Fri, Jul 3 at 9:30 AM EDT Stop having a boring life! Did you ever wonder what would happen in your everyday life if you add mo .. Stop having a boring life! Did you ever wonder what would happen in your everyday life if you add m .. Stop having a boring life! Did you ever wonder what would happen in your everyday life if you add mo .. Engagement Score Likes Comments 949 15,745 142 Bayer Shares Sentiment 504 Positive Engagement Score Likes Comments 923 9,810 176 Shares Sentiment 816 Positive Engagement Score Likes Comments 913 8,111 142 Shares Sentiment 866 Positive


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Brand Posts - Analysis Most of Bayer posts were published on Tuesday and posts on Monday received the highest engagement. Most of Bayer posts were Photos, and posts with Videos received the highest engagement. Engagement Score Number of Posts Engagement Score Number of Posts Number of Posts Number of Posts 0 20 40 0 60 80 5 10 15 20 100 200 300 400 Sunday Polls Saturday Links Friday Plain Text Thursday Wednesd… Videos Tuesday Photos Monday 0 100 200 300 400 Engagement Score Brand Post Types Bayer 500 600 0 Engagement Score Days of the Week


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User Posts Positive Neutral Users posted a total of 102 Posts between Negative Jul 01, 2015 and Sep 30, 2015 on Bayer's 12 wall. 10 8 6 Top keywords used in the Posts Frequency 4 Seeds 9 Bayer CropScience 9 services:Bayer biological crop protection vegetable growers 8 2 0 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 12- 19- 26- 2-Sep 9-Sep 16- 23- 30- Aug Bayer 5- Aug Aug Aug Sep Sep Sep 8 8


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User Posts - Engagement Bayer responded to 1 conversations generated by the 102 Posts fans published. Brand Participation Brand Non Participation Bayer appears to participate more when Fan conversations have greater positive vibes than negative. Posititve Negative Neutral 1% 17% 2% 99% Brand Responses Bayer 81% Sentiment of User Posts


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Analysis of Pfizer Facebook Page Jul 01, 2015 - Sep 30, 2015


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Brand Overview Pfizer has 7,259 new Likes and an audience base of 151,193 fans. Pfizer Fans New Fans 7,259 Fan Growth 5.04% Country Worldwide Demographics Pfizer 151,193 Not Available


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Brand Overview Pfizer had 202 new Posts, and their most recent campaign is #ECC2015. Posts Brand User Engagement Score 154 Total Fan Posts 0 Total Posts 202 Brand Response Rate 0% Total Likes 17,169 Average Reply Time 0 sec Total Comments 218 General Sentiment NO User Post For TimePeriod Total Shares 2,785 Content & Campaigns Most Engaging Content Type Most Engaging Campaign #PsAM15 Least Engaging Content Type Event Most Recent Campaign #ECC2015 Most Prolific Content Type Pfizer Brand News Brand News


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Fan Growth Pfizer had a growth rate of 5.04% between Jul 01, 2015 and Sep 30, 2015. 152,000 150,000 Total Fans New Fans 148,000 146,000 144,000 142,000 140,000 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 12- 19- 26- 2-Sep 9-Sep 16- 23- 30- Aug Pfizer 5- Aug Aug Aug Sep Sep Sep 151,193 7,259


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Engagement Pfizer had an engagement of 154 and the highest engagement was 499. 600 500 400 300 200 100 0 1-Jul Pfizer 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep


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Community Analysis Unmetric could not retrieve Demographic Profile Data for this brand. Pfizer fans are largely from Egypt followed by United States. Georgia Unknown 0% Algeria Unknown Turkey Philippines 0% 50% 100% Mexico Pakistan Brazil India Unknown United States Egypt 0% 20% 40% 60% Fan Demographics Pfizer 80% 100% 0K 5K 10K 15K 20K Distribution of Fans 25K 30K


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Brand Posts 8 Pfizer posted a total of 202 Posts between 7 Jul 01, 2015 and Sep 30, 2015. 6 5 4 3 Top keywords Frequency used in the Posts 0 Pfizer 50 28 patients 23 vaccines 17 health 1 Pfizer people 2 16


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Brand Posts - Engagement Pfizer responded to 0 conversations generated by the 202 Posts they published. Brand Participation Brand Non Participation Pfizer receives more positive than negative vibes from comments on their Posts. Posititve Negative Neutral 0% 40% 51% 100% Brand Responses Pfizer 9% Sentiment on Brand Posts


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Most Engaging Brand Posts Tue, Jul 21 at 2:00 PM EDT Thu, Sep 10 at 12:21 PM EDT Thu, Sep 3 at 9:08 AM EDT “The continued commitment by Pfizer has really helped us in our path to find a cure.” – Tracy Mumfor .. Duchenne Muscular Dystrophy (DMD) is a rare form of muscular dystrophy that leads to progressively w .. Hospira is now part of Pfizer! Learn more http://on.pfizer.com/1OcdaRY Engagement Score Likes Comments 920 1,817 15 Pfizer Shares Sentiment 151 Positive Engagement Score Likes Comments 895 370 27 Shares Sentiment 260 Positive Engagement Score Likes Comments 887 457 11 Shares Sentiment 249 Positive


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Brand Posts - Analysis Most of Pfizer posts were Links, and posts with Videos received the highest engagement. Engagement Score Most of Pfizer posts were published on Thursday and posts on Thursday received the highest engagement. Number of Posts Engagement Score Number of Posts Number of Posts Number of Posts 0 20 40 60 0 80 100 10 20 30 40 50 50 100 150 200 250 Sunday Polls Saturday Plain Text Friday Videos Thursday Wednesd… Photos Tuesday Links Monday 0 50 100 150 Engagement Score Brand Post Types Pfizer 200 250 0 Engagement Score Days of the Week


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Content Intel Most of Pfizer posts were around 'Brand News', and posts around 'Brand News' received the highest engagement. Engagement Score Number of Posts Number of Posts 0 5 10 15 20 25 30 35 New Drug Discovery Facebook App Corporate Social… Question to fans Contest R&D Event Others Photos Product/Offering Brand News Patient Stories 0 Pfizer 50 100 150 200 Engagement Score 250 300 350 400


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Content Intel In Pfizer Posts about General Happenings, the category Current Affairs received the highest engagement. In Pfizer Posts about Pharma & Health, Question to fans posts received the highest engagement. Engagement Score 0 20 Number of Posts Number of Posts 40 60 Engagement Score Number of Posts Number of Posts 0 80 1 2 3 4 Current Affairs News Festival/Greeti… Question to fans Question to fans Event Entertainment Others Others Fact On Sports Healthcare… 0 On Social Media 50 100 150 200 Engagement Score 200 300 Engagement Score About Pharma & Health Pfizer 0 100 About General Happenings 400


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Campaign Intel – 3 most recent campaigns Between Jul 01, 2015 and Sep 30, 2015, #HealthyAgingMonth was the most engaging campaign run by Pfizer. Engagement Score 0 1 Overall, #HealthyAgingMonth engaged the best out of the recent 3 campaigns run by Pfizer. Number of Posts Number of Posts 2 3 Engagement Score 4 0 #SickleCellAwareness 0 50 h #ECC2015 4 #HealthyAgingMont h 3 Month #HealthyAgingMont 2 #SickleCellAwareness Month 1 Number of Posts Number of Posts #ECC2015 0 50 100 150 Engagement Score Jul 01, 2015 - Sep 30, 2015 Pfizer 200 100 150 Engagement Score Entire Campaign 200


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Analysis of Boehringer Ingelheim Facebook Page Jul 01, 2015 - Sep 30, 2015


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Brand Overview Boehringer Ingelheim has 8,609 new Likes and an audience base of 169,839 fans who are mostly Older, Female and Attached. Boehringer Ingelheim Fans New Fans 8,609 Fan Growth 5.34% Country Worldwide Demographics Boehringer Ingelheim 169,839 Mostly Older, Female and Attached.


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Brand Overview Boehringer Ingelheim had 120 new Posts. Posts Brand User Engagement Score 375 Total Fan Posts 100 Total Posts 120 Brand Response Rate 11.00% Total Likes 63,501 Average Reply Time 1 day, 16 hrs, 40 mins Total Comments 360 General Sentiment Neutral Total Shares 1,900 Boehringer Ingelheim


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Fan Growth Boehringer Ingelheim had a growth rate of 5.34% between Jul 01, 2015 and Sep 30, 2015. 172,000 170,000 Total Fans 169,839 New Fans 8,609 168,000 166,000 164,000 162,000 160,000 158,000 156,000 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 12- 19- 26- 2-Sep 9-Sep 16- 23- 30- Aug Boehringer Ingelheim 5- Aug Aug Aug Sep Sep Sep


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Engagement Boehringer Ingelheim had an engagement of 375 and the highest engagement was 1000. 1,200 1,000 800 600 400 200 0 1-Jul 8-Jul Boehringer Ingelheim 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep


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Community Analysis Boehringer Ingelheim fans are largely from Egypt followed by Philippines. Boehringer Ingelheim fans are mostly Older, Female and Attached. Over 60 male Bulgaria 51-60 female Afghanistan 41-50 31-40 Germany 21-30 United States Below 21 43% 0% 10% 20% 30% 40% India Bangladesh 57% UnKnown Turkey Married Pakistan Engaged In a Relationship Philippines Single Egypt 0% 10% 20% 30% 40% 50% Fan Demographics Boehringer Ingelheim 0K 5K 10K 15K 20K Distribution of Fans 25K 30K


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Brand Posts 7 6 Boehringer Ingelheim posted a total of 120 Posts between Jul 01, 2015 and Sep 30, 2015. 5 4 3 2 1 Top keywords Frequency used in the Posts Boehringer Ingelheim COPD 13 13 asthma Boehringer Ingelheim 12 risk 11 patients 0 11


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Brand Posts - Engagement Boehringer Ingelheim responded to 11 conversations generated by the 120 Posts they published. Brand Participation Brand Non Participation Boehringer Ingelheim receives more positive than negative vibes from comments on their Posts. Posititve Negative Neutral 9% 35% 55% 91% Brand Responses Boehringer Ingelheim 10% Sentiment on Brand Posts


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Most Engaging Brand Posts Wed, Sep 30 at 2:34 PM EDT Mon, Sep 7 at 12:00 PM EDT IPF is a rare disease and information available about IPF can be confusing. If you are living with .. Engagement Score Likes Comments 1,000 18,926 76 Boehringer Ingelheim Shares Sentiment 359 Positive Sat, Sep 26 at 5:30 AM EDT Did you know almost two thirds of #LungCancer patients identify daily life challenges as more signi .. Learn more about how the distinctive sound of IPF could help earlier diagnosis. Our IPF Sound Challe .. Engagement Score Likes Comments 1,000 30,994 159 Shares Sentiment 397 Positive Engagement Score Likes Comments 985 5,437 28 Shares Sentiment 83 Uncategori zed


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Brand Posts - Analysis Most of Boehringer Ingelheim posts were Photos, and posts with Links received the highest engagement. Engagement Score Number of Posts Most of Boehringer Ingelheim posts were published on Monday and posts on Monday received the highest engagement. Engagement Score Number of Posts Number of Posts Number of Posts 0 20 40 60 0 80 100 5 10 15 20 25 30 Sunday Polls Saturday Plain Text Friday Photos Thursday Wednesd… Videos Tuesday Links Monday 0 200 400 600 Engagement Score Brand Post Types Boehringer Ingelheim 800 1,000 0 200 400 Engagement Score Days of the Week 600 800


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User Posts Positive Neutral Users posted a total of 100 Posts between Negative Jul 01, 2015 and Sep 30, 2015 on 30 Boehringer Ingelheim's wall. 25 20 15 Top keywords used in the Posts Frequency 10 Boehringer Ingelheim 76 homem bombinhas 24 Obrigado por 24 para os fracos eu 24 DPOC homem bomba 24 5 0 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 12- 19- 26- 2-Sep 9-Sep 16- 23- 30- Aug Boehringer Ingelheim 5- Aug Aug Aug Sep Sep Sep


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User Posts - Engagement Boehringer Ingelheim responded to 11 conversations generated by the 100 Posts fans published. Brand Participation Brand Non Participation Boehringer Ingelheim appears to participate more when Fan conversations have greater positive vibes than negative. Posititve 11% Negative Neutral 16% 6% 89% Brand Responses Boehringer Ingelheim 78% Sentiment of User Posts


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Analysis of Novo Nordisk Facebook Page Jul 01, 2015 - Sep 30, 2015


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Brand Overview Novo Nordisk has 27,275 new Likes and an audience base of 300,519 fans who are mostly Older, Female and Attached. Novo Nordisk Fans New Fans 27,275 Fan Growth 9.98% Country Worldwide Demographics Novo Nordisk 300,519 Mostly Older, Female and Attached.


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Brand Overview Novo Nordisk had 31 new Posts, and their most recent campaign is #MeetTheHERO 2015. Posts Brand User Engagement Score 378 Total Fan Posts 132 Total Posts 31 Brand Response Rate 9.09% Total Likes 24,854 Average Reply Time 2 days, 4 hrs, 11 mins Total Comments 239 General Sentiment Neutral Total Shares 819 Content & Campaigns Most Engaging Content Type Most Engaging Campaign Least Engaging Content Type NO DATA Most Recent Campaign Most Prolific Content Type Novo Nordisk NO DATA NO DATA World Diabetes Day #MeetTheHERO 2015


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Fan Growth Novo Nordisk had a growth rate of 9.98% between Jul 01, 2015 and Sep 30, 2015. 305,000 300,000 Total Fans 300,519 New Fans 295,000 27,275 290,000 285,000 280,000 275,000 270,000 265,000 260,000 255,000 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 12- 19- 26- 2-Sep 9-Sep 16- 23- 30- Aug Novo Nordisk 5- Aug Aug Aug Sep Sep Sep


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Engagement Novo Nordisk had an engagement of 378 and the highest engagement was 998. 1,200 1,000 800 600 400 200 0 1-Jul Novo Nordisk 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep


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Community Analysis Novo Nordisk fans are largely from Pakistan followed by Algeria. Novo Nordisk fans are mostly Older, Female and Attached. Over 60 male female Japan 51-60 United States 41-50 31-40 Brazil 21-30 Denmark Below 21 38% 0% 10% 20% 30% Peru Egypt 63% UnKnown India Married Indonesia Engaged In a Relationship Algeria Single Pakistan 0% 10% 20% 30% 40% 50% Fan Demographics Novo Nordisk 0K 20K 40K Distribution of Fans 60K 80K


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Brand Posts 3 Novo Nordisk posted a total of 31 Posts between Jul 01, 2015 and Sep 30, 2015. 2 1 Top keywords Frequency used in the Posts Novo Nordisk type 1 diabetes 0 Novo Nordisk 10 4 type 2 diabetes Post Danmark Rundt motor sport racer 3 2 2


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Brand Posts - Engagement Novo Nordisk responded to 2 conversations generated by the 31 Posts they published. Brand Participation Brand Non Participation Novo Nordisk receives more positive than negative vibes from comments on their Posts. Posititve 6% Negative Neutral 16% 12% 72% 94% Brand Responses Novo Nordisk Sentiment on Brand Posts


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Most Engaging Brand Posts Thu, Sep 17 at 4:54 AM EDT Tue, Sep 15 at 4:01 AM EDT Thu, Jul 9 at 7:41 AM EDT What will the world’s state leaders talk about next week when they meet in New York for the United N .. Today we zoom in on the relationship between growth and health, as we kick off the global #GrowthAwa .. Avez-vous un enfant ou connaissez-vous quelqu’un avec un enfant avec le diabète type 1? Nous avons d .. Engagement Score Likes Comments 998 13,687 113 Novo Nordisk Shares Sentiment 33 Positive Engagement Score Likes Comments 721 2,620 9 Shares Sentiment 36 Negative Engagement Score Likes Comments 679 2,193 12 Shares Sentiment 30 Positive


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Brand Posts - Analysis Most of Novo Nordisk posts were published on Monday and posts on Thursday received the highest engagement. Most of Novo Nordisk posts were Photos, and posts with Photos received the highest engagement. Engagement Score Number of Posts Engagement Score Number of Posts Number of Posts Number of Posts 0 5 10 15 0 20 25 2 4 6 8 10 200 400 600 800 1,000 Sunday Polls Saturday Plain Text Friday Videos Thursday Wednesd… Photos Tuesday Links Monday 0 100 200 300 Engagement Score Brand Post Types Novo Nordisk 400 500 0 Engagement Score Days of the Week


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User Posts Positive Neutral Users posted a total of 132 Posts between Negative Jul 01, 2015 and Sep 30, 2015 on Novo 35 Nordisk's wall. 30 25 20 Top keywords used in the Posts 0 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 19- 26- 2-Sep 9-Sep 16- 23- 30- Aug Novo Nordisk 12- Aug Aug Aug Sep Sep Sep 12 Ryzodeg 5- 22 Tresiba 5 99 Fantastisk vigtig timing 10 Frequency Novo Nordisk 15 12 FDA approval 12


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User Posts - Engagement Novo Nordisk responded to 12 conversations generated by the 132 Posts fans published. Brand Participation Brand Non Participation Novo Nordisk appears to participate more when Fan conversations have greater positive vibes than negative. Posititve Negative 9% 91% Brand Responses Novo Nordisk 9% Neutral 0% 91% Sentiment of User Posts


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Analysis of Novartis Facebook Page Jul 01, 2015 - Sep 30, 2015


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Brand Overview Novartis has 8,461 new Likes and an audience base of 106,851 fans. Novartis Fans New Fans 8,461 Fan Growth 8.60% Country Worldwide Demographics Novartis 106,851 Not Available


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Brand Overview Novartis had 53 new Posts, and their most recent campaign is #BeautifulMedicine. Posts Brand User Engagement Score 366 Total Fan Posts 0 Total Posts 53 Brand Response Rate 0% Total Likes 7,461 Average Reply Time 0 sec Total Comments 236 General Sentiment NO User Post For TimePeriod Total Shares 1,620 Content & Campaigns Most Engaging Content Type Most Engaging Campaign #NovartisCPD2015 Least Engaging Content Type R&D Most Recent Campaign #BeautifulMedicine Most Prolific Content Type Novartis Brand News Others


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Fan Growth Novartis had a growth rate of 8.60% between Jul 01, 2015 and Sep 30, 2015. 108,000 106,000 Total Fans 106,851 New Fans 8,461 104,000 102,000 100,000 98,000 96,000 94,000 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 12- 19- 26- 2-Sep 9-Sep 16- 23- 30- Aug Novartis 5- Aug Aug Aug Sep Sep Sep


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Engagement Novartis had an engagement of 366 and the highest engagement was 805. 900 800 700 600 500 400 300 200 100 0 1-Jul Novartis 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep


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Community Analysis Unmetric could not retrieve Demographic Profile Data for this brand. Novartis fans are largely from Egypt followed by India. Georgia Unknown 0% Mexico Unknown Turkey Portugal 0% 50% 100% Italy Pakistan United States Brazil Unknown India Egypt 0% 20% 40% 60% Fan Demographics Novartis 80% 100% 0K 5K 10K Distribution of Fans 15K 20K


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Brand Posts 4 Novartis posted a total of 53 Posts between Jul 01, 2015 and Sep 30, 2015. 3 2 Top keywords Frequency used in the Posts 12 9 researchers 8 patients Novartis 12 disease 0 Basel Switzerland 1 8


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Brand Posts - Engagement Novartis responded to 1 conversations generated by the 53 Posts they published. Brand Participation Brand Non Participation Novartis receives more positive than negative vibes from comments on their Posts. Posititve Negative Neutral 2% 36% 57% 98% Brand Responses Novartis 7% Sentiment on Brand Posts


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Most Engaging Brand Posts Mon, Aug 24 at 12:52 PM EDT Fri, Jul 3 at 5:24 AM EDT Fri, Aug 28 at 12:43 PM EDT We’re proud to be #9 on Fortune Magazine's “Change the World” list, recognizing our work in creating .. Novartis Pharmaceuticals has just released ViaOpta Nav, the first turn-by-turn navigation app for th .. Our CEO Joseph Jimenez and Dr. Margaret Chan of the World Health Organization (WHO) renew an agreeme .. Engagement Score Likes Comments 852 737 22 Novartis Shares Sentiment 111 Positive Engagement Score Likes Comments 805 302 9 Shares Sentiment 127 Positive Engagement Score Likes Comments 672 380 9 Shares Sentiment 72 Uncategori zed


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Brand Posts - Analysis Most of Novartis posts were published on Tuesday and posts on Monday received the highest engagement. Most of Novartis posts were Photos, and posts with Links received the highest engagement. Engagement Score Number of Posts Engagement Score Number of Posts Number of Posts Number of Posts 0 10 20 0 30 40 5 10 15 Sunday Polls Saturday Plain Text Friday Videos Thursday Wednesd… Links Tuesday Photos Monday 0 100 200 300 Engagement Score Brand Post Types Novartis 400 500 0 100 200 300 Engagement Score Days of the Week 400 500


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Content Intel Most of Novartis posts were around 'Others', and posts around 'Brand News' received the highest engagement. Engagement Score Number of Posts Number of Posts 0 5 10 15 20 25 New Drug Discovery Facebook App Corporate Social… Question to fans Contest R&D Event Others Photos Product/Offering Brand News Patient Stories 0 Novartis 100 200 300 400 Engagement Score 500 600 700 800


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Content Intel There were no Brand Posts about General Happenings during this period. In Novartis Posts about Pharma & Health, Fact posts received the highest engagement. Engagement Score 0 1 Number of Posts Number of Posts 2 3 Engagement Score Number of Posts Number of Posts 4 0 5 1 Current Affairs News Festival/Greeti… Question to fans Question to fans Event Entertainment Others Others Fact On Sports Healthcare… 0 On Social Media 200 400 Engagement Score About Pharma & Health Novartis 600 800 0 1 Engagement Score About General Happenings


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Campaign Intel – 3 most recent campaigns Between Jul 01, 2015 and Sep 30, 2015, BioCamp 2015 was the most engaging campaign run by Novartis. Engagement Score 0 Number of Posts Number of Posts 5 10 Overall, BioCamp 2015 engaged the best out of the recent 3 campaigns run by Novartis. Engagement Score 15 0 World Sickle Cell Day 10 15 200 400 Engagement Score 600 BioCamp 2015 #BeautifulMedicine 5 World Sickle Cell Day BioCamp 2015 Number of Posts Number of Posts #BeautifulMedicine 0 200 400 Engagement Score Jul 01, 2015 - Sep 30, 2015 Novartis 600 0 Entire Campaign


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