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Bringing the Social Media Revolution to Health Care (and Denmark)

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Bringing the Social Media Revolution to Health Care (and Denmark) Lee Aase (@LeeAase) Mayo Clinic Center for Social Media June 30, 2015


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Today’s Agenda • Mayo Clinic’s Social Networking and Social Media DNA • #MCCSM and Social Media Health Network: Helping Peers Apply Social Tools Effectively • Three Case Studies • Starting with encouragement and ending with fun ©2011 MFMER | 3139261-


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About Lee Aase (@LeeAase) • B.S. in Political Science, Minnesota State University • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 • Media relations consultant • Manager since 2003 • Media Relations/Research Communications • Syndication and Social Media • Director, Center for Social Media (2010) ©2011 MFMER | 3139261-


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Bringing Hope to the Mediocre


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©2011 MFMER | 3139261-


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©2011 MFMER | 3139261-


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Metro Population for U.S. News Best Hospitals ©2011 MFMER | 3139261-


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What does Rochester have that they don’t?


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©2011 MFMER | 3139261-


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Countries visited by Dr. William J. Mayo Austria Australia Argentina Belgium Canada Chile Cuba Ireland Scotland Denmark Sweden England Italy Fiji Mexico Switzerland Finland New Zealand Uruguay France Norway Germany Peru Holland Russia ©2011 MFMER | 3139261-


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Mayo Clinic’s First Social Networkers ©2011 MFMER | 3139261-


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Mayo Clinic Medical Edge Syndicated News Media Resources


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• Existing Medical Edge radio mp3s • Launched Sept. ’05 • Downloads increased 8,217% Oct. vs. Aug.


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Mayo Clinic Medical Edge Sample Sound Bite


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Involuntary Social Network Representation myspace.com/mayoclinic


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Facebook: 11/7/07


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A Pivotal Presentation ©2011 MFMER | 3139261-


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©2011 MFMER | 3139261-


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Mayo Clinic on YouTube (Feb ’08)


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The Transformational Power of Consumer-Grade Video Tools


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©2011 MFMER | 3139261-


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Mayo Clinic Center for Social Media • The Mayo Clinic Center for Social Media (#MCCSM) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.


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©2011 MFMER | 3139261-


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A Catalyst for Social Media ©2011 MFMER | slide-40


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Social Media Health Network (SMHN) • Membership group associated with #MCCSM • For those who want to use social media to promote health, fight disease and improve health care • Basic membership is free, with Premium options for individuals and organizations


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Three Case Studies of Practical Application


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Speeding Dissemination of Research Findings


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UT Split Repair Procedures at Mayo Clinic


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Lee’s Law: As I approaches 0, ROI approaches


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As seen in the Wall Street Journal...


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Just for Fun…


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Serendipitous Fun - Octogenarian Idols • Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09


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The next day...


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Total Views


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Total Views


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Total Views


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Total Views


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Total Views


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Total Views


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Total Views


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Early Morning May 26


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May 26, 2009: Live in Studio Good Morning America


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Results to Date • • • • More than 10 million views on YouTube Over 1.5 million on Sharing Mayo Clinic From 200 views/month to 5,000 views/hour Validation of Thesis #26…


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To Join the Conversation: • Google Lee Aase or MCCSM • @LeeAase on Twitter (or #MCCSM) • socialmedia.mayoclinic.org


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