Writing Your Healthcare App Brief

If you like this presentation – show it...

Slide 0

Writing Your Healthcare App Brief 12 Steps To Success www.integratedchange.net Member of the British Standards Institute (BSI). Member 47561908

Slide 1

Scott Hague Owner and Development Director scott@integratedchange.net @integratedchg #healthappchat

Slide 2

What this webinar isn't

Slide 3

Slide 4

Slide 5

What this webinar is Practical with links of useful tools and documents for you to take away and use Not a market statistics dump By the end of it, you will have a means of creating a blueprint for your product

Slide 6

What We Do “We move healthcare organisations from traditional, paper intensive led processes to one that encompasses a digital approach.” 7

Slide 7

This of course includes… The design, development and deployment of: Mobile Applications Medical websites Healthcare marketing 8

Slide 8

100% focus on healthcare

Slide 9

Why have we done this? Most undervalued yet important part of an app development project… …the brief

Slide 10

Slide 11

Slide 12

You are building something great here. A product, not a bit of IT software And when you have built it, then what? Do you know?

Slide 13

Why are you doing this? Your boss has told you to go away and develop an app but you don’t know where to start? You need to apply for funding? You have a great idea and need to convince the board to gain approval? You’re an agency and you need to get your clients into line!

Slide 14


Slide 15

Your customers are asking for one

Slide 16

“Mission control: we are about to develop an app”

Slide 17

Slide 18

Business plan? I want to develop an app!?!

Slide 19

www.businessmodelgeneration.com/canvas http://www.thehappystartup.co.uk/canvas/ Try some of these

Slide 20

Before you start Challenge yourself to say “I don’t know” first So when entering this exercise, don’t go in with ideas, listen.

Slide 21

“The only way to remain great is to keep on applying the fundamental principles that made you great” Jim Collins, Good to Great; why companies make the leap and other don't

Slide 22

Item 1: Users and Marketing

Slide 23

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter F. Drucker

Slide 24

Slide 25

Free data Google analytics can provide you a wealth of information, demographic and behaviour Existing apps Don’t know? Then ask! Simple survey, 15 questions Paper, iPad Try this – www.polldaddy.com

Slide 26

What you want to do is build up a persona Still want more data? Try these – https://www.pollfish.com https://www.quicksurveys.com http://www.onepoll.com http://www.google.com/insights/consumersurveys/home https://www.whatdotheyknow.com Try this – persona sheet

Slide 27

Look Internally Sales teams (GP/consultant liaison) Caregivers Nurses, doctors Customer services Call centres Back office admin Receptionist

Slide 28

Help them to visualise your goal Video, graphics and moodboards Doesn’t have to be complex Try these – https://niice.co www.pintrest.com Moodboard (lite)

Slide 29

Marketing? Oops… Where is my ROI?

Slide 30

Marketing Acquisition Retention Measurement www.grouphigh.com www.buzzstream.com www.journalisted.com www.helpareporter.com www.flacklist.com www.backtweets.com Flurry Localytics Fiksu Google app analytics Apple App Store analytics (beta) http://rater.localytics.com/#/ios/ Urbanairship Appentive Swrve www.campaignmonitor.com www.getdrip.com

Slide 31

Launch date: Be realistic Be prepared

Slide 32

Licenses https://developer.apple.com/programs/ios/ https://play.google.com/apps/publish/signup/ https://dev.windows.com/en-US/getstarted

Slide 33

Be Smart With The Launch Android M - https://events.google.com/io2015/schedule# http://wheniskeynote.com

Slide 34

Item 2: Why

Slide 35

Check this out: Simon Sinek http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

Slide 36

Item 3: Objectives

Slide 37

Source: MobileSmith 2014 50% Less than mHealth apps downloaded 500+ times 26% are used only once 2/3 Abandoned after 10th use

Slide 38

Solve only high value problems Thing big, start small Prioritise it

Slide 39

Always have a clear purpose

Slide 40

Item 4: Location No signal Cannot Connect!

Slide 41

Item 5: Regulation and Compliance

Slide 42

Medical Device Directive 93/42/EEC(MDD)8 When is software a Medical Device? May 2015 PAS 277: 2015 launched June 2015 NIB Kitemarking proposals published End of 2015 Kitemarking to begin https://www.gov.uk/government/publications/medical-devices-software-applications-apps Member 47561908

Slide 43

Item 6: MoSCoW

Slide 44


Slide 45

Item 7: Devices & Platforms

Slide 46


Slide 47

App store catalogue by type Image source: Apple

Slide 48

Item 8: Content

Slide 49

Read all about it! Dynamic or static content? New content required? Will you link off to a website? Images? Video?

Slide 50

Think about video Videos shot in the vertical position are viewed in completion 9x more than videos shot horizontally

Slide 51

What Is App Indexing? Google will index apps just like websites Apps will then appear in search Check these out: https://www.integratedchange.net/using-app-deep-links-to-market-your-healthcare-app https://developers.google.com/app-indexing/

Slide 52

Item 9: Paper Sketching

Slide 53

Slide 54

Item 10: Databases

Slide 55

Will the app connect to a database? What is the data? Who owns the data? What type of database is it? Is external access allowed? Internal data/security governance? What data stays on the device – any? External data compliance? Database Check… https://www.wcppe.org.uk/sites/default/files/file/NES/CaldicottPrinciples-DataProtectionAct.pdf

Slide 56

Database Integration Which system is the 'master' of the data? Will the information move 'one way' or in both directions?

Slide 57

Terms and conditions? Privacy policy? www.google.com/policies/privacy https://developer.apple.com/app-store/review/guidelines/

Slide 58

Item 11: Hosting

Slide 59

Required? Probably yes Who will pay? Access for developers? Multiple environments are required Hosting

Slide 60

Item 12: Support, monitoring, analytics

Slide 61

Who will support the app?

Slide 62

Slide 63

Make sure you have a framework to support your activities

Slide 64

…and that’s it The 12 items for a successful healthcare app brief Thank you!

Slide 65

Slideshare: http://www.slideshare.net/scotthague Phone: 0203 302 0600 Email: scott@integratedchange.net Twitter: @integratedchg Web: www.integratedchange.net http://www.copashow.co.uk, June 10th – 11th , D48