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Writing Your Healthcare App Brief 12 Steps To Success www.integratedchange.net Member of the British Standards Institute (BSI). Member 47561908
What this webinar isn't
What this webinar is Practical with links of useful tools and documents for you to take away and use Not a market statistics dump By the end of it, you will have a means of creating a blueprint for your product
What We Do “We move healthcare organisations from traditional, paper intensive led processes to one that encompasses a digital approach.” 7
This of course includes… The design, development and deployment of: Mobile Applications Medical websites Healthcare marketing 8
100% focus on healthcare
Why have we done this? Most undervalued yet important part of an app development project… …the brief
You are building something great here. A product, not a bit of IT software And when you have built it, then what? Do you know?
Why are you doing this? Your boss has told you to go away and develop an app but you don’t know where to start? You need to apply for funding? You have a great idea and need to convince the board to gain approval? You’re an agency and you need to get your clients into line!
Your customers are asking for one
“Mission control: we are about to develop an app”
Business plan? I want to develop an app!?!
www.businessmodelgeneration.com/canvas http://www.thehappystartup.co.uk/canvas/ Try some of these
Before you start Challenge yourself to say “I don’t know” first So when entering this exercise, don’t go in with ideas, listen.
“The only way to remain great is to keep on applying the fundamental principles that made you great” Jim Collins, Good to Great; why companies make the leap and other don't
Item 1: Users and Marketing
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter F. Drucker
Free data Google analytics can provide you a wealth of information, demographic and behaviour Existing apps Don’t know? Then ask! Simple survey, 15 questions Paper, iPad Try this – www.polldaddy.com
What you want to do is build up a persona Still want more data? Try these – https://www.pollfish.com https://www.quicksurveys.com http://www.onepoll.com http://www.google.com/insights/consumersurveys/home https://www.whatdotheyknow.com Try this – persona sheet
Look Internally Sales teams (GP/consultant liaison) Caregivers Nurses, doctors Customer services Call centres Back office admin Receptionist
Help them to visualise your goal Video, graphics and moodboards Doesn’t have to be complex Try these – https://niice.co www.pintrest.com Moodboard (lite)
Marketing? Oops… Where is my ROI?
Marketing Acquisition Retention Measurement www.grouphigh.com www.buzzstream.com www.journalisted.com www.helpareporter.com www.flacklist.com www.backtweets.com Flurry Localytics Fiksu Google app analytics Apple App Store analytics (beta) http://rater.localytics.com/#/ios/ Urbanairship Appentive Swrve www.campaignmonitor.com www.getdrip.com
Launch date:Be realisticBe prepared
Licenses https://developer.apple.com/programs/ios/ https://play.google.com/apps/publish/signup/ https://dev.windows.com/en-US/getstarted
Be Smart With The Launch Android M - https://events.google.com/io2015/schedule# http://wheniskeynote.com
Item 2: Why
Check this out: Simon Sinek http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Item 3: Objectives
Source: MobileSmith 2014 50% Less than mHealth apps downloaded 500+ times 26% are used only once 2/3 Abandoned after 10th use
Solve only high value problems Thing big, start small Prioritise it
Always have a clear purpose
Item 4: Location No signal Cannot Connect!
Item 5: Regulation and Compliance
Medical Device Directive 93/42/EEC(MDD)8 When is software a Medical Device? May 2015 PAS 277: 2015 launched June 2015 NIB Kitemarking proposals published End of 2015 Kitemarking to begin https://www.gov.uk/government/publications/medical-devices-software-applications-apps Member 47561908
Item 6: MoSCoW
Item 7: Devices & Platforms
App store catalogue by type Image source: Apple
Item 8: Content
Read all about it! Dynamic or static content? New content required? Will you link off to a website? Images? Video?
Think about video Videos shot in the vertical position are viewed in completion 9x more than videos shot horizontally
What Is App Indexing? Google will index apps just like websites Apps will then appear in search Check these out: https://www.integratedchange.net/using-app-deep-links-to-market-your-healthcare-app https://developers.google.com/app-indexing/
Item 9: Paper Sketching
Item 10: Databases
Will the app connect to a database? What is the data? Who owns the data? What type of database is it? Is external access allowed? Internal data/security governance? What data stays on the device – any? External data compliance? Database Check… https://www.wcppe.org.uk/sites/default/files/file/NES/CaldicottPrinciples-DataProtectionAct.pdf
Database Integration Which system is the 'master' of the data? Will the information move 'one way' or in both directions?
Item 11: Hosting
Required? Probably yes Who will pay? Access for developers? Multiple environments are required Hosting
Item 12: Support, monitoring, analytics
Who will support the app?
Make sure you have a framework to support your activities
…and that’s it The 12 items for a successful healthcare app brief Thank you!
Slideshare: http://www.slideshare.net/scotthague Phone: 0203 302 0600 Email: firstname.lastname@example.org Twitter: @integratedchg Web: www.integratedchange.net http://www.copashow.co.uk, June 10th – 11th , D48