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Smiles That Save Lives

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• Improved cardiovascular • Immune and endocrine systems • Lowered risk of heart disease and stroke • Increased speed of recovery • Improved cancer outcomes • Reduced inflammations • Better adoption of healthy behaviours Tay, L., Diener, E., Xuereb, C. & De Neve, J. (2013)


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Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)


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Street, R. L., Elwyn, G., & Epstein, R. M. (2012)


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So many opportunities for pharma to deliver holistic support AW: The call-outs should be from the latest pdf of the WP


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And deliver end-to-end support that drives better outcomes and commercial success


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Patients put off assessment Arrive unprepared, and leave wishing they’d asked for more Miss vital diagnosis windows At EVERY stage of the pathway


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Educate + Referrals Activate + Validate


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1/5 not given enough information An ocean of online content CQC (2012)


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A message that resonates can unlock understanding and acceptance


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Improve understanding + acceptance Connect to information + peers


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Giving patients control benefits their wellbeing Actively engages, instills can-do attitude BUT keeping track can be a burden


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Patients take comfort in a range of experts & specialists BUT conflict and confusion from disparate sources Can pharma produce digital ‘relationship managers’? Systems with communication at the core, not complex restructures


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Facilitate cohesive, patient-driven experiences Facilitate patient-driven experiences


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Macmillan Cancer Support (2012)


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Gawande, A. (2014)


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Provide dignity + purpose Improve lives


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