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Using Social Media for Outreach and Engagement in Latino Communities

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Using Social Media for Outreach and Engagement in Latino Communities Lee Aase (@LeeAase) Director, Mayo Clinic Center for Social Media March 28, 2015 1


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Mayo Clinic’s Original Social Networkers


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Mayo Clinic’s Social Media Journey Early Adopters* 2005 – Podcasting 2007 – Facebook 2008 – YouTube, Twitter, Blogging PR staff doing our job more effectively and facilitating MD engagement *In the health care context


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Taking Advantage of Revolutionary Tools


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Case Study: Improving Media Relations


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Case Study: Improving Media Relations


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Case Study: Improving Media Relations


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Case Study: Ruben Mesa, M.D.


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Unique Myelofibrosis Patients 11


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Mayo Clinic Center for Social Media 12 The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader, deeper engagement in social media by hospitals, medical professionals and patients. Mission: Bring the Social Media Revolution to Health Care, contributing to health and well-being for people everywhere


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18 Grand Rounds en Espanol


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19 Historias Mayo


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Social Media Health Network (SMHN) 20 Membership group associated with MCCSM Providing Mayo Clinic social media training and resources to colleagues in health care Gathering interested peers to learn together and share best practices in member community site and events Social Media Residency (One-day immersion course) Social Media Summit, June 15-18, in Rochester, Minn. First International Summit in Brisbane, Australia in September.


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A Catalyst for Social Media in Health Care 21


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For More Information 22 @LeeAase on Twitter socialmediacenter@mayo.edu Social Media Health Network


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