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Exclusive sneak peak into the colors Of healthcare branding
Most people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
The research holds valid for healthcare brands
The healthcare industry can be categorized into four sections
Pharmaceutical Sector The development of medicines, procedures and technology that enable care
Hospitals and Clinics The administration of healthcare itself, on the part of physicians
Health and Medical Insurance A fee that patients and organizations use to pay for medical care
Peripheral products Other products or services that are not directly associated with healthcare but contribute to it like rehabs, gyms and wearables
The choice of color for healthcare is limited to and governed by certain rules
Let’s take a look
5 Cool color The colors from the cooler side of the spectrum are used in healthcare branding and logo design
Blue is the ruling color All colors are from the cooler side of the spectrum
4 Color The color palette mainly comprises of the shades of blue to an extent that it appears over-used.
Wordmarks usually appear in monochrome
3 Secondary The colors obtained from the combination of primary colors
primary Secondary The use of secondary colors are limited and some pharma brands use colors from the warmer side of spectrum
2 Of symbols Healthcare brands have experimented with the use of colors in symbols
Notice the colors from warm spectrum are introduced in symbols
1 Color The choice of colors is either complementary, contrasting or analogous.
Notice complementary and contrasting color palettes
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