Exclusive Sneak Peek into the Colors of Healthcare Branding

If you like this presentation – show it...

Slide 0

Exclusive sneak peak into the colors Of healthcare branding

Slide 1

Most people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.

Slide 2

The research holds valid for healthcare brands

Slide 3

The healthcare industry can be categorized into four sections

Slide 4

Pharmaceutical Sector The development of medicines, procedures and technology that enable care

Slide 5

Hospitals and Clinics The administration of healthcare itself, on the part of physicians

Slide 6

Health and Medical Insurance A fee that patients and organizations use to pay for medical care

Slide 7

Peripheral products Other products or services that are not directly associated with healthcare but contribute to it like rehabs, gyms and wearables

Slide 8

The choice of color for healthcare is limited to and governed by certain rules

Slide 9

Let’s take a look

Slide 10


Slide 11

5 Cool color The colors from the cooler side of the spectrum are used in healthcare branding and logo design

Slide 12

Blue is the ruling color All colors are from the cooler side of the spectrum

Slide 13

4 Color The color palette mainly comprises of the shades of blue to an extent that it appears over-used.

Slide 14

Wordmarks usually appear in monochrome

Slide 15

3 Secondary The colors obtained from the combination of primary colors

Slide 16

primary Secondary The use of secondary colors are limited and some pharma brands use colors from the warmer side of spectrum

Slide 17

2 Of symbols Healthcare brands have experimented with the use of colors in symbols

Slide 18

Notice the colors from warm spectrum are introduced in symbols

Slide 19

1 Color The choice of colors is either complementary, contrasting or analogous.

Slide 20

Notice complementary and contrasting color palettes

Slide 21

Are you looking for ways to brand your business? Go here

Slide 22