7 Ways to Kiss Fundraising Goodbye

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7 Ways to Kiss Fundraising Goodbye ©Social Velocity

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Fundraising doesn’t work anymore…

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Competition is Growing More Organizations 1.4 million nonprofits in US, up 19% since 1999 More for-profit social change orgs Less Funding Private donations level over last 30+ years Government spending cuts at every level

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But Financing brings your nonprofit sustainable funding…

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Financing is... A long-term strategy for bringing enough money in the door to achieve your mission. “How much should we raise to accomplish our goals?” “How much can we accomplish with what we can raise?”

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Board, Staff, Donors Money Strategy Infrastructure Sustainability Funding Sources Programs Messaging Fundraising Vs. Financing Worn out Excited, engaged Annual, only programs Long-term, all costs Inadequate Fully funded Weak Few Strong Growing Flat or declining Diverse, Robust Community change Nonprofit’s need

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7 ways to move from Fundraising to Financing…

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Nonprofit’s Financial Engine Nonprofit’s Core Competencies Nonprofit’s Mission 1. Connect Money & Mission Nonprofits will be most successful in this sweet spot

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Create a financing plan that… Ties to your strategic plan Encompasses 3-5 years Includes revenue & capital goals

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Revenue Ongoing Supports day-to-day BUYS services Vs. Capital One time Supports infrastructure, development, systems BUILDS the nonprofit organization

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Raised $350K from 6 donors New database, website Staff & training Market research Marketing materials Results Dollars up $1.6 M (40%) Donors up 36% to 19K+ 2. Raise Capacity Capital

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A board member can raise money by… Advocating for government $ Hosting a friend-raiser Recruiting an in-kind service 3. Involve EVERY Board Member

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A board member can raise money by… Providing info on prospects Creating an earned income business plan 3. Involve EVERY Board Member

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A board member can raise money by… Advocating for government $ Thanking a donor Negotiating a lower vendor price 3. Involve EVERY Board Member And much more…

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Sources: Nonprofit Almanac and Giving USA 4. Diversify Funding Sources of Nonprofit Sector Dollars Don’t rely too much on a small piece of the pie

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5. Calculate the Cost of Fundraising Net Revenue Total $ Raised ? ALL Expenses Cost to Raise $1.00 ALL Expenses ? Net Revenue

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$20,000 Event Net Revenue Income = $20,000 Expenses = $15,000 Direct = $8,000 (venue, food, band) Indirect = $7,000 (staff & board time) $20,000 ? $15,000 = $5,000 Net Revenue Cost to Raise $1 $15,000 ? $5,000 = $3.00 CTR It cost $3.00 to raise $1.00

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Your nonprofit is just an intermediary 6. Message Impact

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The Message of Impact comes from a nonprofit’s “Theory of Change”… Nonprofits usually stop here But this is where it gets really compelling

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7. Move From Push… Pull: Create messages and hope people act (Direct mail, press release, gala, advertising…)

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…to Pull Push: Create space for people to engage (Social media, friend raisers, alliances…)

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In order to move from Fundraising to Financing… Connect Money & Mission Raise Capacity Capital Involve Every Board Member Diversify Funding Calculate the Cost of Fundraising Message Impact Move from Push to Pull

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Learn More… Build a Nonprofit Financing Plan Step-by-Step Guide Download Here

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