'

The Cold Hard Facts about the Ice Bucket Challenge Updated Sept 22. #IceBucketChallenge

Понравилась презентация – покажи это...





Слайд 0

Quick calculation by @jowyang, Aug 26, 2014 The Cold Hard Facts about the Ice Bucket Challenge Updated Sept 22. #IceBucketChallenge


Слайд 1

Collaborative Campaigns: Ice Bucket Challenge Stats THE CROWD CATALYZES A GLOBAL CAUSE The Ice Bucket Challenge, which permutated from other challenges, refocused on ALS. Over a few weeks, it spreads to many forms of real time digital media, igniting millions in raising awareness and donating to a cause. Read the origin story on Wikipedia. Image: 1,200 participate in a mass challenge


Слайд 2

Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 YOUTUBE BUZZ YouTube cites “About 2,330,000” videos related to Ice Bucket Challenge. If each video was 60 seconds in duration, you would finish watching videos in 4.4 years, on Nov 2018 –not including any newly created videos. Image Source: News Press, Funding data from Time,YouTube


Слайд 3

Collaborative Campaigns: Ice Bucket Challenge Stats Source: Facebook Blog, hat tip: Karen O’Brien and Scott Monty FACEBOOK BUZZ On Facebook, through June 1 – August 17, over 28 million people have joined the conversation about the ice bucket challenge including posting, commenting or liking a challenge post. 2.4 million videos related to the ice bucket challenge have been shared on Facebook.


Слайд 4

Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 WATER USAGE ASSUMPTIONS Assumptions: If half of the 2,330,000 videos resulted in participants dumping water, with an estimated one gallon of water, that would result in 1,165,000 gallons used. The average Olympic size pool is 660,000 gallons, so 1.7 Olympic pools were used in the challenge. The average American uses at least 80 gallons of water per day, so an estimated 14,562 days, or 39 years of a single person’s water consumption was used. Source: Google on Olympic size pols, Water usage data


Слайд 5

Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 INFLUENCERS AMPLIFY Suggestion for data submitted from Beth Kanter @kanter: Over 50 political figures have participated Over 200 notable actors and actresses have participated. Over 200 athletes have participated. Over 220 musicians have participated Data from Wikipedia


Слайд 6

Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 Google Trends GLOBAL ATTENTION: Over the last 30 days, the Ice Bucket Challenge has more global Google Searches than Gaza, Ferguson, Iraq, combined –Is it due to depressing news? Beth Kanter explores.


Слайд 7

Collaborative Campaigns: Ice Bucket Challenge Stats FUNDING BY TIME: Quantity of money raised for ALSA.org increases day by day. Data compiled Constantin Basturea. @cbasturea


Слайд 8

Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 Data from ALS website ICE BUCKET IMPACTS: AUG 26 The ALS association has raised $85m since July 29-Aug 26 (that’s 28 days), which averages to: $3,035,714 a day $126,488 a hour $2,108 a minute $35 a second


Слайд 9

Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 Data from ALS website ICE BUCKET IMPACTS: AUG 29 The ALS association has raised $100m since July 29-Aug 29 (that’s 31 days), which averages to: $3,225,806 a day $134,408 a hour $2,240a minute $37 a second


Слайд 10

Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Sep 22, 2014 Data from Doctor Wonder ICE BUCKET IMPACTS: Sept 22 The ALS association has raised $114m since July 29-Sept 22 (that’s 55 days), which averages to: $2,072,727 a day $86,363 a hour $1,439 a minute $23 a second


Слайд 11

Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Sep 22, 2014 DATA FROM GOOGLE INSIGHTS GOOGLE SEARCH REQUESTS WANING FOR #ICEBUCKET #ICEBUCKETCHALLENGE


Слайд 12

Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Sep 22, 2014 DATA FROM GOOGLE INSIGHTS:SEE LIVE GOOGLE SEARCH FOR “ALS” SHOWS AWARENESS SPIKE. “CANCER” IS RED LINE


Слайд 13

Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Sept 4, 2014 BOTTOM LINE: This effort raised over 40 TIMES the amount for ALS compared to the the same period last year ($100m vs $2.5m) Data Updated Sept 4 Data from ALS website


Слайд 14

Crowd Movements 10 SIMPLE STEPS TO REPLICATE THE ICE BUCKET CHALLENGE By @jowyang, Aug 27, 2014


Слайд 15

Empowered People & Resilient Brands Jeremiah Owyang Founder Jeremiah@crowdcompanies.com


×

HTML:





Ссылка: