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Tapping into the Power of National Days and Weeks of Service

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Tapping into the Power of National Days and Weeks of Service September 10, 2014 #vmlearn


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Who are we? 2 #vmlearn Kait Sheridan Center for Innovation & Social Impact, 92Y @sheridankait 92y.org Tracy Buchholz Support Center for Child Advocates @TLBTB advokid.org Shari Tishman VolunteerMatch @heystish VolunteerMatch.org


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Agenda 3 #vmlearn Spotlight on #GivingTuesday Lessons from the Field 8 Action Steps Q&A


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Kait Sheridan Director, Partnership & Programs Center for Innovation & Social Impact 92Y @sheridankait #vmlearn


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270% Online donation volume on Tuesday after Thanksgiving since 2011 40% Year-over-year increase in the dollar value of the average donation 40+ Countries had active #GIVINGTUESDAY efforts in 2013 10,000+ Charities, nonprofits, corporations, community groups and government agencies participating in #GIVINGTUESDAY 3BILLION+ Total global impressions in traditional and social media #vmlearn


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Support Center for Child Advocates (Child Advocates) www.advokid.org #vmlearn


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Child Advocates About Us Volunteer Lawyer Program for Abused and Neglected Children in Philadelphia, PA First Case in 1971, Incorporated in 1977 Collaborative Teams of Volunteer Attorneys and Staff Social Workers and Consulting Lawyers Legal Representation, Social Services and Advocacy Represented over 900 Children in FY 2014 Over 350 Volunteer Attorneys contribute pro bono services valued at $4.6 mil/year #vmlearn


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Child Advocates Mission Statement “To advocate for victims of child abuse and neglect with the goal of securing safety, justice, well-being and a permanent, nurturing environment for every child.” #vmlearn


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Child Advocates Obstacles & Barriers… We do not use “real” children in our marketing As attorneys we must respect our clients confidentiality Our biggest obstacle is finding creative ways to tell our story #vmlearn


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Child Advocates 2013 #GIVINGTUESDAY Initiatives For more than 20 years, Child Advocates has organized a Toy Drive delivering toys to 1000 child clients and their siblings throughout the Philadelphia region. Off-site Toy Drive HQ that opens right after Thanksgiving Toy Drop-off #vmlearn


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Child Advocates 2013 #GIVINGTUESDAY Volunteers were invited to come and help sort gifts throughout the day Staff encouraged to wear holiday themed sweaters Created photo-ops with branded signage Two anonymous matching gift donors ($1000 match x 2) Jade Yoga – 10% of proceeds from #GIVINGTUESDAY 1st Year Goal: Engage Audience & $2000 in donations Live Social Media engagement OUTCOMES More than $5000 raised picture in metro newspaper Interview/tour on local tv #vmlearn


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Child Advocates 2013 #GIVINGTUESDAY Outcome #vmlearn


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Child Advocates 2014 #GIVINGTUESDAY Strategy Start Campaign earlier; 3 weeks out Create a highlight video of #GIVINGTUESDAY 2013 Recruit additional volunteers via VolunteerMatch.com Work with local elementary school; create decorations for the site (never to young to volunteer your time!) Board participation Create #GIVINGTUESDAY/Agency logo AmazonSmile/Black Friday Involve staff to help live tweet, post and share pics and video #vmlearn


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Child Advocates 2014 #GIVINGTUESDAY Strategy Matching gifts First 25-30 people that donate gifts or $ on #GIVINGTUESDAY receive 5-10 holiday cards Use mobile app Provides visually stimulating live measurement of donations and easy for donors to use 2014 goal More than $5250 #vmlearn


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Action Steps 40 #vmlearn Plan! Ask volunteers for ideas. Assign leadership roles. Board and staff participation. Build momentum via networks. Provide multiple ways of “giving.” Post on VolunteerMatch! Follow up!


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1. Plan! 41 #vmlearn Should you roll it into an existing campaign? Should you partner with other groups? Do you have any budget?


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2. Ask volunteers for ideas 42 #vmlearn They have plenty.


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3. Assign leadership roles 43 #vmlearn Turn your extra work into THEIR opportunity and YOUR engagement


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4. Get board and staff participation 44 #vmlearn This is an out-of-the-ordinary event. Get them excited to talk about it. Make it easy.


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5. Build momentum via networks 45 #vmlearn (Both yours and theirs.) Provide fun, share-able content ready to go. Make it about THEM.


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6. Provide multiple ways of “giving” 46 #vmlearn Donations Volunteering (and pledging) Fundraising Spreading the word!


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7. Post on VolunteerMatch! 47 #vmlearn Make sure your listings are up-to-date. Recruit help planning and preparing for #GivingTuesday.


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8. Follow Up! 48 #vmlearn Don’t let your new supporters languish. Thank EVERYONE and give them more ways to help (like volunteering!)


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Questions? 49 #vmlearn Kait Sheridan Center for Innovation & Social Impact, 92Y @sheridankait 92y.org Tracy Buchholz Support Center for Child Advocates @TLBTB advokid.org Shari Tishman VolunteerMatch @heystish VolunteerMatch.org


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Next Webinar: Engaging Volunteers on Facebook http://learn.volunteermatch.org #vmlearn September 25, 2014


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