Content Strategy for Nonprofits

If you like this presentation – show it...

Slide 0

Content Strategy for Nonprofits Caryn Stein Network for Good

Slide 1

2 What is content strategy? Why does it matter for your organization? How to plan for your audience and goals The right and wrong way to create and distribute your content Some examples and ideas Let’s do this! #ADRPConf

Slide 2

3 So, what the heck is content strategy? Source: Kelly Kingman #ADRPConf

Slide 3

4 Why? Source: News360.com #ADRPConf

Slide 4

Do you have a documented content strategy at your organization? 5 Quick poll #ADRPConf

Slide 5

6 Survey says: Source: Content Marketing Institute #ADRPConf

Slide 6

What are your biggest challenges when it comes to content at your organization? 7 Quick poll #ADRPConf

Slide 7

8 Source: Content Marketing Institute #ADRPConf

Slide 8

So how do you do it? 9 #ADRPConf

Slide 9

Who is our audience? What are our goals? What content do we already have? What do we need to create? How will we store and distribute our content? When and how frequently? Who is responsible? 10 First, think about these questions #ADRPConf

Slide 10

11 And so on… #ADRPConf

Slide 11

12 Goal Drive email signups Increase traffic to site Goals Increase event registrations Acquire new donors Goals Retain donors Improve donor sentiment Increase repeat gifts Goal Retain donors Increase average gift size #ADRPConf

Slide 12

13 Perform a Content Audit Inventory Assess Map #ADRPConf

Slide 13

14 Perform a Content Audit Source: Business2Community

Slide 14

15 Create Your Calendar #ADRPConf

Slide 15

16 Create Your Calendar Source: Top Nonprofits Source: Pam Moore #ADRPConf

Slide 16

17 Warning: #ADRPConf

Slide 17

18 Use What You’ve Got #ADRPConf

Slide 18

19 #ADRPConf

Slide 19

20 Create or Curate? #ADRPConf

Slide 20

21 #ADRPConf

Slide 21

22 Tap the news cycle Be ready to adapt Create seasonal hooks/create your own events Measure and track to find out what works Have a process for soliciting and receiving content More Pro Tips #ADRPConf

Slide 22

23 Source: http://www.2-harvest.org/news/ #ADRPConf

Slide 23

24 Source: http://www.cfsbny.org/get-involved/donor-spotlight.aspx #ADRPConf

Slide 24

25 Source: http://www.sacramentofoodbank.org #ADRPConf

Slide 25

26 Source: http://www.thecontributor.org/featured-vendor/ #ADRPConf

Slide 26

27 Source: http://wish.org/wishes/wish-nation-blog #ADRPConf

Slide 27

28 Source: http://www.legacy.vg/villanova/giving/3.html #ADRPConf

Slide 28

29 #ADRPConf

Slide 29

30 #ADRPConf

Slide 30

31 Set clear, well-defined communication goals, then map your content efforts to them Have a process – and a schedule Understand what goes where Measure, track, and learn It’s ok to start small Remember… #ADRPConf

Slide 31

32 Free Guides Storytelling for Nonprofits: http://bit.ly/NFGStorytelling How to Make the Case for Giving: http://bit.ly/Case4Giving 101 Social Media Posts for Nonprofits: http://bit.ly/101SocialPosts #ADRPConf