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SEO & Social Media for Non-Profits

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Impactful SEO & Social Media for Non-Profits By I Impact India Partners


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700 Million Websites are running online By I Impact India Partners


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By I Impact India Par Great SEO is what separates them ?


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By I Impact India Partners Great SEO leads to an Increase in - Fundraising - Brand Visibility - Engagement  


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SEO implies creating Digital imprints online so that search engines can find you. By I Impact India Partners


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Social media Strategy pla Key Role in a Great SE By I Impact India Partners


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1. CREATING SOCIAL MEDIA COMMITTEES 2. PLANNING 6. LISTENING 5. CHOOSING CHANNELS 11. IMPROVING 7. WORKING SMART 10. MEASURING 4. CREATING POLICIES 8..CREATING CONTENT 3. GETTING ORGANIZED 9.PLANNING VISUALS What all goes in a Successful Social Media Strategy ?


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1. Social Media Committee Comprising : •  Cause Expert •  Copywriter •  Graphic Designer •  Social Media Strategist By I Impact India Partners


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2. Planning Defining Goals and Objectives By I Impact India Partners


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3. Getting Organized Creating a Social Media Measurement spreadsheet to record any data that you want to track, in accordance with your metrics. By I Impact India Partners


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4. Creating Policies •  Crisis communications Plan •  Online Sharing Policy •  Staff training By I Impact India Partners


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5. Choosing Channels   Things to consider while choosing channels: •  Where are your supporters? •  Where do they congregate? By I Impact India Partners


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•  •  •  •  •  •  Primary Social Channels: Facebook Twitter Instagram Google+ LinkedIn Tumblr •  •  •  •  Secondary Social Channels: Pinterest Flickr Stumble Upon Digg By I Impact India Partners


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6. Listening What people are saying ? What are they sharing and retweeting? What other organizations are posting? By I Impact India Partners


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7. Working Smart •  Share others’ posts and tweets •  Acknowledge those who share your content By I Impact India Partners


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8 . Creating Content Creating great content that your online Community would want to share with others. By I Impact India Partners


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9. Planning Visuals It is found that visual posts are 94% more likely to get shared/ retweeted. By I Impact India Partners


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10. Measuring Measure the outreach, engagement levels as well as identify patterns in the data. By I Impact India Partners


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11. Improving Bug fixes and changes according to the current strategy. By I Impact India Partners


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THE TOP NON-PROFITS ON SOCIAL MEDIA “We’re not looking for accolades or awards, but we recognize that in order to be effective, we need to catch the attention of others who share our vision, care about our cause, and can make meaningful contributions to move our efforts forward.” Ritu Sharma, Digital Strategist for Non Profits By I Impact India Partners


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Rank   Organiza+on   Facebook  Likes   Twi5er  Followers   1   Ted  Talks   4609381   2580528   2   Na3onal  Public  Radio  -­‐  NPR   3606813   2331434   3   United  Na3ons  Children«s  Fund  (UNICEF)   3168263   2645543   4   WikiLeaks   2425191   2217414   5   Public  Broadcas3ng  Service   1775342   1876259   6   Museum  of  Modern  Art   1568779   1688841   7   World  Wildlife  Fund   1488641   1313488   8   (RED)   1574075   1063618   9   United  States  Olympic  CommiWee   2591709   557801   10   Livestrong   1714770   616836   By I Impact India Partners


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What it takes to be the BEST •  Keeping up with Social Media Trends •  Following the Rules of Social Networking •  Time and Resources By I Impact India Partners


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Create an Ice-Bucket challenge for your own cause! Over $70 million dollars have been donated to the ALS association till date, a colossal hike from the $2.5 million that was donated during the same time period in the previous year. By I Impact India Partners


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Sample Online Campaign strategy Know Recall Connecting with New Audience Believe Join IMPACT Driving Traffic Creating True Fans Keeping them Updated Engagement By I Impact India Partners


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Know The more shareable content you produce on social media, the more people will see what your organization is doing and be motivated to get behind it. By I Impact India Partners


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Recall Most supporters would seldom check websites for updates; Liking your page on Facebook or following you on Twitter provides you an opportunity to appear on their feeds and give them daily reminders of your presence and mission. By I Impact India Partners


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Believe Connect with far away supporters and like-minded organizations who can be potential partners and can boost your presence in the public eye. By I Impact India Partners


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Join Time to drive traffic to your website, and subsequently attract donations and volunteers.   By I Impact India Partners


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By I Impact India Partners IMPACT •  Asking Questions •  Opening up Discussions Involving the Audience Strengthening Relationships •  Opening Dialogues with followers •  Creating an online community •  Creating a sense of appreciation •  Extending Reach Thanking Supporters Publicly


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for Add  your  book  with  the   cause  marke3ng  quote     To Know more more Available on By I Impact India Partners


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Let your Organization flock the internet LET US HELP YOU ! www.iimpactindia.com


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