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Finding the “Social” In Fundraising

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Finding the “Social” In Fundraising AFP – NNE 2014 Conference Debra Askanase Community Organizer 2.0 https://www.flickr.com/photos/64097751@N00/5582859337/


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Let me tell you a story…


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PEOPLE


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Matures Born 1945 and earlier (age 69+ as of 2014)


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Baby Boomers Born 1946 – 1964 (age 50-68 as of 2014)


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Gen X Born 1965 – 1980 (age 34-49 as of 2014)


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Millennials Born 1981 – 1995 (age 19-33 as of 2014)


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What Impact? Matures and Baby Boomers Gen X and Millennials


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Cultural Influencers


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Influence Craving


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Desire To Make A Difference


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Make An Impact Would the ability to directly see the impact of you donation have a significant bearing on your decision to give?


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https://www.flickr.com/photos/53114928@N02/12239196283/ THE MEDIUM


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https://www.flickr.com/photos/89334594@N07/9138930735/


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Diagram courtesy of Darim Online


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The Dominance of Stories


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…but is it just “slacktivism?”


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http://craigconnects.org/crowdfundinginfographic


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https://www.flickr.com/photos/95612774@N07/14866699177/


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What made #icebucketchallenge take off? People + medium + fun Easy to do! Want to share what’s important to you Peer influence at play: tagging, challenge Entirely played out on Facebook Video It’s authentic – not imposed Even my own kids had heard of it and were doing it in a hotel pool ?


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http://www.web-strategist.com/blog/2014/08/26/slides-cold-hard-facts-on-the-ice-bucket-challenge/


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Giving Days


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#GivingTuesday is powered by social http://craigconnects.org/crowdfundinginfographic


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PEOPLE + MEDIUM


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Is There An Ideal Social Fundraising Elixir? Peer element Leverages social Visual Makes people feel heard & valued Involves millennials https://www.flickr.com/photos/15923063@N00/3096935004/ START NOW GET READY


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MEET EXPECTATIONS


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Millennials showed significant interest in using their network of family and friends to fundraise on behalf of causes they were passionate about. - Millennial Impact Report 2013


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https://www.flickr.com/photos/25925838@N00/9680535872/


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Show evidence that giving is making an impact Offer regular updates of successful projects and programs Think “visual first” Offer data and transparency Create sharing opportunities for fans get involved and share the love of your org Create community, prep for peer-to-peer $ Updated, responsive website Invest in your social media Cultivate millennials Are You Ready?


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Are You Ready? Embrace the people Create a conversation & community online Embrace millennials Create stories the inspire Offer transparency and show impact Don’t ignore technology or new media Try a crowdfunding or other social-powered fundraising campaign Updated, responsive website Social fundraising is here, and it will be baked into every new tech app, tool, channel and trend


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Philanthro-Kids


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How would Reuben have done it today?


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Resources The Next Generation of American Giving: The Charitable Habits of Generations X, Y, Baby Boomers, and Matures: https://www.blackbaud.com/nonprofit-resources/generational-giving-report Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/ http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/sdt-next-america-03-07-2014-0-03/ Millennial Impact Report: http://afpinclusivegiving.ca/wp-content/uploads/2013/03/Millennial-Impact-Research-Dec-2013.pdf http://www.themillennialimpact.com/2013research How Nonprofits Can Leverage Crowdfunding http://www.bethkanter.org/crowdfunding-info/ http://craigconnects.org/crowdfundinginfographic [infographic on crowdfunding] Ice Bucket Challenge http://www.web-strategist.com/blog/2014/08/26/slides-cold-hard-facts-on-the-ice-bucket-challenge/


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Thank You!! Email: debra@communityorganizer20.com Website: communityorganizer20.com Blog: http://communityorganizer20.com Linkedin: linked.com/in/debraaskanase Twitter: @askdebra Other slides: slideshare.net/debask Telephone: (617) 682-2977


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