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SOCIAL FUNDRAISING EMPOWERING SUPPORTERS TO BECOME HEROES

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SOCIAL FUNDRAISING EMPOWERING SUPPORTERS TO BECOME HEROES


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NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS. Art director Alexis Persani. Photographer Leo Caillard.


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SOCIAL FUNDRAISING ROADMAP


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YOU ARE NOT THE HERO OF THE STORY.


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WHAT IS THE ADVENTURE YOU ARE CALLING YOUR HEROES TO? It is bigger than you and your work and taps into things like: Meaning Purpose Community Connection


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WHAT IS THE SPECIAL GIFT THAT YOU POSSESS AND CAN GIVE? Is a creative wildcard that could be a: Platform Piece of technology Tool kit they can build off Financial match Other incentive


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WHAT ARE YOU LIKE AND HOW DO YOU HELP? You have a personality that helps and can be: Inspiring Fun Smart Encouraging Rebelious


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SOCIAL FUNDRAISING ROADMAP


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#2 DEFINE SUCCESS 1 Goal 1 – 3 Objectives 1 – 3 metrics or Key Performance Indicators (KPI)


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Art director Alexis Persani. Photographer Leo Caillard. CHOOSE ONE METRIC THAT MATTERS TO SIMPLIFY AND FOCUS IN ON WHAT IS MOST IMPORTANT.


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SOCIAL FUNDRAISING ROADMAP


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#3 PROVIDE STRUCTURE What do people do? For how long? To do what? How do they do it?


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ANCHOR FUNDRAISING CAMPGINS TO BE 30 DAYS OR LESS. Art director Alexis Persani. Photographer Leo Caillard.


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#3 PROVIDE STRUCTURE Social Fundraising Tools Chimp FundRazr Peer Giving Solutions Artez Communication Tools Hootsuite MailChimp UnBounce Measuring Tools Google Analytics Hootsuite KISS Metrics


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Art director Alexis Persani. Photographer Leo Caillard. CHOOSE THE BEST TOOLS FOR THEM NOT FOR YOU.


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SOCIAL FUNDRAISING ROADMAP


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#4 Give Support This is the reality so be proactive and: Use nudges Give examples Encourage Think service Share their stories Thank, thank, thank


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FUN TIP YOUR HEROES HAVE TO SEND EMAILS TO GET DONATIONS.


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DALIT FREEDOM NETWORK ”WHAT WILL YOU DO FOR FREEDOM” CAMPAIGN SOCIAL FUNDRAISING CASE STUDY


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START WITH STORY


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DEFINE SUCCESS One Metric That Matters: # of Donations Engagement 15 Active Fundraisers (5 pre, 10 post) 100 Email Sign Ups Fundraising 100 Donations $25,000/$50,000 Raised/Total With Match Awareness 25% Traffic Increase 2,000 Facebook “Likes”


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PROVIDE STRUCTURE Do something for freedom and every $150 you raise before May 31 will be matched to provide education for 2 Dalit children for another year.


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PROVIDE STRUCTURE Peer Giving Solutions UnBounce MailChimp eTapestry Hootsuite Google analytics


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GIVE SUPPORT Community Manager Special support email Tips and examples Trigger emails Shared stories


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END RESULT Engagement 11 Active Fundraisers (1 pre, 10 post) 63 Email Sign Ups Fundraising 124 online donations (59 secured by fundraisers) $61,000/$111,000 Raised/Total With Match Awareness 120% Traffic Increase 800 Facebook “Likes”


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YOU CAN EMPOWER YOUR SUPPORTERS TO BECOME HEROES.


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