If you like this presentation – show it...

Slide 0

LAWRENCE COBURN HOW TO DEVELOP A WINNING MOBILE STRATEGY FOR EVENTS This a place holder for an awesome photo of you that our Eventbrite designers will insert. No need to do anything here speakers

Slide 1

& are now partners!

Slide 2

Agenda Context Marketing is about ROI The offline opportunity Looking ahead Questions?

Slide 3

Rocket ship *Source: Gartner, IDC, Ender’s Analysis

Slide 4

…And it’s early days *Source: Gartner, IDC, Ender’s Analysis

Slide 5

“90% of the data that exists in the world has been created in the last two years.” - IBM

Slide 6

Growth of data Source: Mary Meeker

Slide 7

A digital layer to the real world

Slide 8

Starting with the smartphone

Slide 9

“Today, the customer experience increasingly revolves around technology, that means, of course, that the customer experience increasingly generates data...” - Forbes, January 2013

Slide 10

Marketing is about ROI Marketing IT Marketing IT Social Media Website Analytics Digital Advertising Social Media Website Analytics Website Analytics

Slide 11

Marketing technologies

Slide 12

“CMOs have long cited events, such as trade shows and exhibits, as a prime marketing and customer engagement mix, but a new study by the CMO Council has found that the old way of developing and measuring ROI for events is falling woefully behind.” - CMO.com (April, 2013)

Slide 13

A collision

Slide 14

Primary data source

Slide 15

…And this

Slide 16

The world has changed

Slide 17

Events have gone digital

Slide 18

Personalize the experience

Slide 19

Surface the dark leads

Slide 20

Think beyond event apps

Slide 21

Gain event intelligence

Slide 22

Mission control: GDC 2014 Top game developers conference >2M taps >305K publishing actions

Slide 23

Methodology Every tap is a signal 8 different gestures scored

Slide 24

How intelligent is your event?

Slide 25

Keep the conversation going

Slide 26

Invite top speakers to return

Slide 27

Tell vendors how important they are

Slide 28

Turn influencers into advocates

Slide 29

Make better decisions

Slide 30

Intelligent events For Attendees: Personalize the experience based on behavior For Exhibitors: Light up the dark leads For Organizers: Optimize your events in real-time

Slide 31

The online/offline holy grail Lead Score Activities

Slide 32

…but hold on one sec

Slide 33

Slide 34

In review There is a digital overlay emerging on the real world Data capture and sharing is through the roof Events (and retail) is a wonderful petri dish for this convergence

Slide 35

Placeholder: for the exhibitor The Organizer: Option 1

Slide 36

Beacon technology

Slide 37

But, what comes next?

Slide 38

Smartphones and tablets are TODAY’S delivery vehicle for… the real disruptive force.

Slide 39

Smartphones and tablets are TODAY’S delivery vehicle for… persistent connectivity.

Slide 40

Exhibit A

Slide 41

Exhibit B

Slide 42

Exhibit C

Slide 43

Slide 44

Slide 45

@lawrencecoburn www.doubledutch.me lawrence@doubledutch.me