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Mobiles Learn Human: Follow the Needs

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Mobiles Learn Human: Follow the Needs Future Foundation | @futurethoughts


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2 2 2 33% of US and EU5 consumers (72% of 16-24s) say they browse the internet in bed every single night Source: nVision Research, 2014


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3 3 3 Source: nVision Research, 2014 Among global 16-24s who regularly communicate via social networks, 50% prefer to do so via a mobile device 40%+ of GB Millennials say they will be using their smartphone to order some of their Christmas gifts this year Smartphone penetration by 2018 (among adults 16-64): 70%+ in EU5, Nordics, US and China


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CONTROL QUIET CELEBRITY


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CONTROL QUIET CELEBRITY


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PERSONAL HEALTH TRACKING APPS Source: nVision Research, 2014 15% 16% 20% 6 16% US UK BRAZIL AUSTRALIA


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CONTROL QUIET CELEBRITY


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Source: nVision Research, 2014 “I receive too many calls and notifications at unwanted times” “I check my phone more often than I would like too” 43% 9


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Source: nVision Research, 2014 USA Spain 52% China 64% S.Korea 50% 28% 10 INTEREST IN WEARABLES


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Quiet Apps Quiet apps Quiet hardware


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Source: nVision Research, 2014 I only ever post about positive aspects of my life 1 in 3 TOTAL


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16 of Gen Y regularly post updates/photos to their social network while attending a live event 50%


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What’s next? Bio-sharing… “Biogram lets anyone stamp their heart rate data on photos. It's not that exciting, perhaps, for pictures taken on a relaxed day in the park with friends. But sharing your heartbeat after climbing a major mountain peak? That's bragging rights”. of Gen Y “live uploaders” would be interested in “biometric” mobile content 3 in 4


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