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10 Stats on Engaging Mobile Video Creative

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MAKING VIDEO ADS PERSONAL 1


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15,000 TOP APPS 200 MILLION MONTHLY UNIQUE DEVICES 98% GLOBAL FILL RATE 2 BILLION+ MONTHY VIDEO VIEWS 2


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10 Stats 
 PRESENTATION TITLE on Engaging Mobile Video Creative Month 2015 (or delete)


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Do tell your story visually Make sure your ad speaks without needing to be heard Tip: Use text overlays to emphasize key points 70% of users have their device muted or set to inaudible 4


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Do show the game experience Ads that include visuals of a person interacting with the game 
 increase click-through rates (CTR) 
 by more than 30% 5


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Do include device visuals Including devices in the ad has 
 shown a 38% increase in CTR 6


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Don’t save your best content for last Lead with your most engaging messaging and visuals
 (leave that 4-second company identifier at the end) 70% of users will skip an ad after 5 seconds in a skippable placement 7


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Do make things interactive Trivia Crack’s interactive end card 
 allowed users to test out the game 
 mechanic (answering a question) 
 before they were prompted to download 8


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“ One of the benefits of interactive media is 
 that you can show short game-play ads that will always be more attractive to users than static interstitial ads. ” — Paul Del Pin, Sales & Marketing at Etermax, makers of Trivia Crack 9


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Trivia Crack doubled conversion 10


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Don’t lose flow between ad & end card Interactive end cards with assets 
 (characters, images, music)
 from the prior video saw 
 a 40% increase in CTR 11


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Do optimize for length Test 15- and 30-second versions of your ad to 
 understand which drives conversion COMPRESSED CONTENT Here are a few of the 
 ways we test ads at 
 Vungle Creative Labs EXTENDED CONTENT CONTENT B CONTENT A CONTENT B CONTENT A 0 0 15 15 30 30 12


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Don’t show the wrong orientation Showing portrait ads (think, vertical) makes use of 
 full-screen real estate on portrait-fixed apps Letterboxing leaves 70% 
 of screen real estate unused CTR increases 22% & conversion 
 increases 6% when an ad matches 
 device orientation 15 30 13


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Do localize for the region 
 Serve creative that features quality 
 translation (in text and voiceovers) Localizing interactive creative drove a 100% increase in performance 15 30 14


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And lastly, do A/B test everything •15s vs 30s •Branding vs. gameplay •Human interaction •Devices vs. no devices •Voiceover vs. no sound & text overlay 15 30 15


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All our stats in 
 one handy chart • CTR increase of 22% with6% increase in conversion 15 30 16


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Visit vungle.com/blog for more insights on mobile ad creative & optimization


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