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Secrets to Grow your App User Base

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“MAKE IT EASY.” 7 SECRETS FOR GRABBING D O W N L O A D S A N D R E TA I N I N G U S E R S regina grogan I downloadmoreapps.com


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Y O U R ’ E PAY I N G $ $ $ C P I ’ S , B U T Y O U ’ R E T H R O W I N G M O N E Y A W AY I F Y O U C A N ’ T R E TA I N U S E R S .


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W H AT ’ S A S E A S Y ( O R M AY B E E V E N EASIER) THAN DOWNLOADING YOUR APP? C H U R N I N G F R O M I T.


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HOW DO YOU KEEP THEM ENGAGED?


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Y O U H A V E T O C O N T I N U A L LY P R O V I D E VA L U E T H R O U G H O U T T H E A P P L I F E C Y C L E


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NEW TREND =USERS C U R AT E T H E I R A P P S .


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“I DON’T WANT TO DOWNLOAD MORE APPS, I WANT TO DOWNLOAD BETTER APPS”


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PERSONALIZE PUSH your user looked at infant toys on web or mobile send a push reminding them of what they wanted 3.5x user retention rates from personalized push


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C H AT = R E L E V A N T Any app with a chat function inside will bring users coming back. Victoria’s secret added chat and emojis to their new app, and experienced a significant rise in retention rates.


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IN-APP FEEDBACK Give users a way to provide feedback inside the app. Whatever a customer needs, make sure it’s available inside the app. If a customer leaves your app, there’s a high chance they won’t return unless prompted. Not only do they need to give feedback, they have to know that you’ve read and responded to it.


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U S E R S W I L L O N LY C O N T I N U E TO USE YOUR APP IF: IT IS EASIER FOR THEM TO MAKE A PURCHASE THAN ON YOUR MOBILE WEBSITE.


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T H I N K A B O U T I T. IF YOU’RE A USER AND IT’S EASIER TO SHOP ON THE MOBILE WEBSITE, WHY USE THE APP?


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APPS SHOULD PROVIDE I M M E D I AT E VA L U E


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WHY SHOULD I DOWNLOAD THIS NOW? A U S E R S H O U L D H A V E A N I M M E D I AT E A N S W E R T O T H I S Q U E S T I O N W H E N T H E Y L A N D O N Y O U R PA G E .


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1 . I N C E N T I V I Z AT I O N “10% OFF WHEN YOU PAY W I T H T H E A P P ”


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2. SHOWING USER VA L U E I N O N BOARDING PROCESS


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