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Mobile Live Streaming: New Paradigm or Fading Fad

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David Carroll (@profcarroll) Associate Professor of Media Design Mobile live streaming: Is “spontaneous togetherness” a next-gen media paradigm or fizzling fad?


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workshop Agenda Quick-and-dirty discussion then play. Important to experience live streaming. It’s a feeling. » Comparison of two major platforms for subtle differences in UI design and UX intents. » Is this a thing? » Is this going away? » Let’s try it. David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?


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What is “spontaneous Togetherness” Meerkat co-founder, CEO, Ben Rubin @bnrbn created this term to describe the human need his product signals.


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claim chowder I was at SXSW this year and discovered Meerkat and wrote about it on Medium.


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David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad? LIVESTREAMING PLATFORMS DU JOUR LIVESTREAMING VARIANTS David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?


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David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad? comparison test David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?


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Stream Posts to Twitter Mandatory meerkat Optional periscope


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Stream Persistance Stream library, #katch meerkat Optional 24hrs Recents periscope


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Stream Privacy All streams public meerkat Optional private streams periscope


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Host Commenting? Yes meerkat No periscope


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Comment Throttle Unlimited meerkat Limited, First come periscope


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Audience Display Persistent, animated meerkat Count and in comments periscope


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Discovery Live previews Geographic or list meerkat periscope


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Social Affirmations Emoji meerkat Hearts periscope


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Anti-Troll Tap user to report meerkat Block on comments/profiles periscope


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Quantification and Rank Leaderboards by score meerkat Followers, Heart count periscope


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Platform Picks Community Picks meerkat Featured streams/users periscope


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this hasn’t exploded Let’s wonder why? (It’s harder than Twitter) ▪ Full/Part-time Labor-of-Love to Succeed ▪ Few celebrities, journalists, experts have the time ▪ Uneven Audience Quality/Quantity ▪ Devoted fan or nasty troll ▪ Meerkat as family/clique ▪ Spontaneity is a Constraint ▪ Meerkat has scheduling, but a daily struggle ▪ Barrage of notifications ▪ Events/moments drive engagement more than live streamer call outs ▪ Drains Battery ▪ Trifecta: Screen stays on, processors churn, radios stream ▪ FORO - Fear of Running Out ▪ Fourth level


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this isn’t going away Where is this going? ▪ Amateurs to Celebrity ▪ YouTube stars, Instagram brand agents, Twitterati all point to lower barrier entry ▪ Made a few good calls on Medium “Is Meerkat Winner Take All?” ▪ Powerful Emotional Experience ▪ Maximum attention, neurotransmitters on full-throttle ▪ Maximum intimacy and authenticity ▪ Useful for Society ▪ Surveillance, Sousveillance, Coveillance ▪ Useful for Brands ▪ The “backstage” experience, special access ▪ Toward a membership model of customer engagement ▪ Immune to adblockers, truly native to platform and editorial


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HOW WILL THEY MONETIZE? Is this a business or just money-pits? ▪ Brands will follow Instagram’s lead ▪ Paid brand agents ▪ Video-recognition for brand placements ▪ Platform advertising ▪ Streamers are adopting microtransactions ▪ @changetip David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?


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but copyrights? New grey areas of rebroadcasting. ▪ Periscope (Twitter) is taking down streams with DMCA ▪ Digital labor force to monitor flagged streams ▪ Video-recognition fingerprinting David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?


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Let’s try it. Now for the fun part. » Pair up. Pick platform. » Assign camera-person, anchor based on follower count. » Get out of the building. Vox Pop, Be a tourist, Report a story. » Use #NYCML15 when you start stream » Bring your audience into Demos David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?


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Top tips Now for the fun part. » Line up your shot when you start streaming. » Takes time to gather an audience. Try to stretch it out as long as you can. » Engage with your stream audience. David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?


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