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The 4 Things That Make an On Demand App Successful

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4 THINGS THAT MAKE AN ON-DEMAND APP SUCCESSFUL Christian Jensen sinch.com


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WHAT MAKES AN ON DEMAND APP SUCCESSFUL? 1 - Predictable large-scale usage patterns


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WHAT MAKES AN ON DEMAND APP SUCCESSFUL? 1 - Predictable large-scale usage patterns You must be able to predict usage and patterns, especially if you rely on a model of contractors. Using Uber and Lyſt as examples, we know that around 5 pm there will be a surge in demand (and price).


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WHAT MAKES AN ON DEMAND APP SUCCESSFUL? 2 - It’s a service with a repeat need


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WHAT MAKES AN ON DEMAND APP SUCCESSFUL? 2 - It’s a service with a repeat need If your on demand service is a one-time thing, it’s not going to succeed. How many times in your life will you need movers on-demand? Not too many. But with Taskrabbit, you can request people with different skills on demand, and that could include movers.


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WHAT MAKES AN ON DEMAND APP SUCCESSFUL? 3 - There’s need for a middle man


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WHAT MAKES AN ON DEMAND APP SUCCESSFUL? 3 - There’s need for a middle man Many on-demand apps are trying to fill the gap between a trustworthy supplier and a buyer. The middle man can facilitate the transaction and connect buyers and sellers with greater efficiency.


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WHAT MAKES AN ON DEMAND APP SUCCESSFUL? 4 - Supplier and customer can communicate with ease and in real-time


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WHAT MAKES AN ON DEMAND APP SUCCESSFUL? 4 - Supplier and customer can communicate with ease and in real-time Every successful on-demand app MUST make it easy for supplier and customer to communicate with each other. If you can’t reach your driver, taskrabbiter, or postmate, the greater the chance of transaction failure.


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Your app satisfies the 4 crucial points above and now your business is booming! But is the job done?


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PROTECTING USER IDENTITY With real-time communication comes the concern for privacy, and it is the on-demand app’s job to protect both buyer and service provider’s personal information. There are a number of solutions apps can use to ensure user’s personal phone numbers are protected: 1 - Phone to Phone Calling 2 - App to Phone Calling 3 - App to App Calling


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PHONE TO PHONE CALLING User is moved to native dialer when clicks to call


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PHONE TO PHONE: THE BACKEND


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APP TO PHONE CALLING User calls driver in-app Driver receives call on native phone dialer


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APP TO PHONE: THE BACKEND


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APP TO APP CALLING Call are both made and received in-app for a streamlined UX


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APP TO APP: THE BACKEND


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ON DEMAND SUCCESS!


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QUESTIONS? CONTACT ME christian@sinch.com +1 (561) 2600 684 @cjsinch


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