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Game of Phones How to be Dominant In the Mobile Space
• Forces us to optimize • Is more personal • The future and the now
Responsive(multiple liquid elements) Adaptive (multiple static elements) http://liquidapsive.com/ Do users care though?
Large usable tap targets
Remove unnecessary clutter
Enable quick tasks
Consider your users’ download speed
Provide off-line access
Controls should not be too close together. Design should recognize physical limitations
Standardise usage, gestures
•For larger screens •More content •Vertical/horizontal scrolling •Larger file sizes e.g. Images
•Mostly for smaller screens •Less content •Mostly Vertical Scrolling •Large calls to action/buttons
Key aspects of a mobile website • Usability • Legibility • Image Size • Site Navigation • Page Structure • Scrolling
Advantages •Immediacy, instantly available while on the move •Compatibility, standards are clearer •Broader Reach, better for certain demographics
Monitor popularity Analytics>Audience>Mobile>Devices
HTML versus apps
Put consumers first 1. What do they want and need? 2. Technology, SEO, UX serves this
Know your audience •What does my audience expect? •What does my audience want? •What do you want your audience to want?
•Access Anywhere (we’re mobile) •Quick response time (we’re impatient) •Intuitive and Easy •Resource Management (less battery, less data)
Mobile Ad spend is up and is still predominantly in mobile search • Up to 64% of smartphone owners use their mobile device to search the web on a daily basis. • Searching for “local” products/ services. • Where are you driving traffic to?
Mobile Ad placement is harder to gain attention • Much smaller screen size • Do you have a mobile optimized site/ landing pages? • Is your phone number clickable? • Harder to stand out organic results “below the fold”
What we do
• Review your current strategy • With you plan/refine a new strategy • Work with you on mobile audience/customer reach • Consult to you about or help you build mobile site • Consult to you or create content • Test • Take away the stress, provide expert advice, step I when needed • Train • Measure your success, recommendations
To receive free eBook on mobile Email email@example.com Title: Mobile
Now I have to go firstname.lastname@example.org Twitter @jeremyspiller LinkedIn uk.linkedin.com/in/jeremyspiller
T: 08455 440223 W: www.whitehatmedia.com