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12 Mobile App Marketing Tips, Tricks, and Best Practices

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12 MOBILE APP MARKETING TIPS TRICKS & best practices PRESENTED BY


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AT WE HELP FOLKS BECOME BETTER APP MARKETERS   By helping them understand their audience and promote their app!


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TODAY, WE’RE GIVING YOU THE STEPS TO APP STARDOM We’ll show you how to: Ø  Delight customers (not annoy them) Ø  Try new strategies (and repeat what’s working well) Ø  Use your data (for better targeting and insight)     READY? LET’S GO!


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1 Know your AUDIENCE [and where they come from ]


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COMPARE   YOUR SOURCES


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SEE WHO DRIVES USERS WITH THE   HIGHEST LTV [ LIFE TIME VALUE ] loyalty & OVER TIME


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FOCUS ON THOSE SOURCES


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2 MEASURE the right METRICS


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Measure for MOBILE with these 8 app elements to track Ø  USERS The number of people who use your app Ø  SESSIONS One uninterrupted period of interaction in which a user is actively using your app, counted from app open to app close Ø  SESSION INTERVAL The amount of time between a user’s 1st and 2nd session with your app Ø  TIME IN APP How long a user spends in your app across a given period of time


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Measure for MOBILE Ø  ACQUISITION The number of users who download and install your app from a certain source (eg organic search, paid ads, in-app referrals) Ø  LIFE TIME VALUE How much each app user is worth across his or her lifetime Ø  RETENTION The percent of users who return to your app after their first visit Ø  SCREEN FLOW Allows you to visualize the typical user path within your app, tracking exits by screen, flow paths between screens, etc


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3 Don’t be afraid to EXPERIMENT


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APPS ARE A BRAVE new WORLD


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APPS ARE A BRAVE new WORLD EXPERIMENT with… Ø AUDIENCES: Try appealing to different target audiences. Ø CONTENT: Try different formats and styles of content. Ø MESSAGING: Try different CTAs, experiment with emoticons, etc. Ø BUTTONS: Try different styles and colors for buttons in your in-app messages. Ø EMAIL: Try different email subject lines and incentives to lure new app users.


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APPS ARE A BRAVE new WORLD A/B TEST TEST MULTIPLE VERSIONS AND SEE WHAT PERFORMS BEST


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APPS Try new stuff ARE A BRAVE new WORLD Track results & See what happens &


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4 USE DATA-DRIVEN best practices


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Learn the best messaging word length, the top time of day, and punctuation to use! Click to read!


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5 SECURE THE push message OPT-IN  


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Get users to OPT-IN engage so that you can with them


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Get users to OPT-IN engage so that you can with them Not sure how? Read our post on how to get app users to opt-in! click to read!


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6 CREATE TARGETED push messages  


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BROADCAST MESSAGES IRRITATE USERS (they go out to all of your app users)


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INSTEAD, CREATE targeted PUSH MESSAGES which speak to unique app users


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personalize YOU CAN EVEN MESSAGES BASED ON FEATURES LIKE: - time zone - location - behavior - device - app usage & much more!


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personalize YOU CAN EVEN MESSAGES BASED ON FEATURES LIKE: - time zone - location - behavior - device - app usage & much more! THIS HELPS YOU TARGET THE PERFECT AUDIENCE FOR EVERY MESSAGE


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7 promote RELEVANT OFFERS


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delight USERS WITH OFFERS THAT MATCH THEIR PREFERENCES & BEHAVIOR learn from previous behaviors


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8 Don’t forget CALLS-TO-ACTION


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TELL USERS WHAT next steps TO TAKE  


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TELL USERS WHAT next steps TO TAKE   killer CTA [CALL-TO-ACTION]


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9 DON’T UNDERESTIMATE THE OF POWER in-app messaging  


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IN-APP MESSAGING CAN BE USED TO: new app versions ¤ Notify users about new features ¤ Provide app users with exclusive coupons ¤ Get users to upgrade to      


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10 TO USE EMAIL engage ACROSS channels


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Emails  can be used to tell subscribers about your app (and encourage them to download it) Deep link to your app’s download page


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11 USE NET PROMOTER SCORE TO Find your fans


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FIND THE FOLKS WHO LOVE YOU review your app THEN SEND THEM TO


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on a scale of Ask users how much they like you 1 If they rate you… 10   promoters then they are 9-10   7-8   passives 0-6   detractors


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on a scale of Ask users how much they like you 1 If they rate you… 10   promoters then they are 9-10   7-8   passives 0-6   detractors SEND THESE PEOPLE TO THE APP STORE TO REVIEW YOUR APP!


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on a scale of Ask users how much they like you 1 If they rate you… 10   promoters then they are 9-10   7-8   passives 0-6   detractors NOT THESE PEOPLE!


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on a scale of Ask users how much they like you 1 If they rate you… 10   promoters then they are 9-10   7-8   passives 0-6   detractors HOWEVER… You should still ask these people for feedback – they can help you improve!


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12 track CHURN RISKS AND   CONVERSION OPPORTUNITIES


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With predictive app marketing… IDENTIFY CHURN  OR  convert YOU CAN When  a  user  is  about  to    


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With that info, you can Create      personalized    campaigns to PUSH users in the   RIGHT DIRECTION


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WELL, THAT’S ALL FOLKS! THANKS FOR WATCHING   WE HOPE YOU LEARNED SOMETHING NEW


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FOR MORE MOBILE APP MARKETING TIPS & TRICKS CHECK OUT Click to visit our app marketing blog!


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