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12 MOBILE APP MARKETING TIPS TRICKS & best practices PRESENTED BY
AT WE HELP FOLKS BECOME BETTER APP MARKETERS By helping them understand their audience and promote their app!
TODAY, WE’RE GIVING YOU THE STEPS TO APP STARDOM We’ll show you how to: Ø Delight customers (not annoy them) Ø Try new strategies (and repeat what’s working well) Ø Use your data (for better targeting and insight) READY? LET’S GO!
1 Know your AUDIENCE [and where they come from ]
COMPARE YOUR SOURCES
SEE WHO DRIVES USERS WITH THE HIGHEST LTV [ LIFE TIME VALUE ] loyalty & OVER TIME
FOCUS ON THOSE SOURCES
2 MEASURE the right METRICS
Measure for MOBILE with these 8 app elements to track Ø USERS The number of people who use your app Ø SESSIONS One uninterrupted period of interaction in which a user is actively using your app, counted from app open to app close Ø SESSION INTERVAL The amount of time between a user’s 1st and 2nd session with your app Ø TIME IN APP How long a user spends in your app across a given period of time
Measure for MOBILE Ø ACQUISITION The number of users who download and install your app from a certain source (eg organic search, paid ads, in-app referrals) Ø LIFE TIME VALUE How much each app user is worth across his or her lifetime Ø RETENTION The percent of users who return to your app after their ﬁrst visit Ø SCREEN FLOW Allows you to visualize the typical user path within your app, tracking exits by screen, ﬂow paths between screens, etc
3 Don’t be afraid to EXPERIMENT
APPS ARE A BRAVE new WORLD
APPS ARE A BRAVE new WORLD EXPERIMENT with… Ø AUDIENCES: Try appealing to diﬀerent target audiences. Ø CONTENT: Try diﬀerent formats and styles of content. Ø MESSAGING: Try diﬀerent CTAs, experiment with emoticons, etc. Ø BUTTONS: Try diﬀerent styles and colors for buttons in your in-app messages. Ø EMAIL: Try diﬀerent email subject lines and incentives to lure new app users.
APPS ARE A BRAVE new WORLD A/B TEST TEST MULTIPLE VERSIONS AND SEE WHAT PERFORMS BEST
APPS Try new stuff ARE A BRAVE new WORLD Track results & See what happens &
4 USE DATA-DRIVEN best practices
Learn the best messaging word length, the top time of day, and punctuation to use! Click to read!
5 SECURE THE push message OPT-IN
Get users to OPT-IN engage so that you can with them
Get users to OPT-IN engage so that you can with them Not sure how? Read our post on how to get app users to opt-in! click to read!
6 CREATE TARGETED push messages
BROADCAST MESSAGES IRRITATE USERS (they go out to all of your app users)
INSTEAD, CREATE targeted PUSH MESSAGES which speak to unique app users
personalize YOU CAN EVEN MESSAGES BASED ON FEATURES LIKE: - time zone - location - behavior - device - app usage & much more!
personalize YOU CAN EVEN MESSAGES BASED ON FEATURES LIKE: - time zone - location - behavior - device - app usage & much more! THIS HELPS YOU TARGET THE PERFECT AUDIENCE FOR EVERY MESSAGE
7 promote RELEVANT OFFERS
delight USERS WITH OFFERS THAT MATCH THEIR PREFERENCES & BEHAVIOR learn from previous behaviors
8 Don’t forget CALLS-TO-ACTION
TELL USERS WHAT next steps TO TAKE
TELL USERS WHAT next steps TO TAKE killer CTA [CALL-TO-ACTION]
9 DON’T UNDERESTIMATE THE OF POWER in-app messaging
IN-APP MESSAGING CAN BE USED TO: new app versions ¤ Notify users about new features ¤ Provide app users with exclusive coupons ¤ Get users to upgrade to
10 TO USE EMAIL engage ACROSS channels
Emails can be used to tell subscribers about your app (and encourage them to download it) Deep link to your app’s download page
11 USE NET PROMOTER SCORE TO Find your fans
FIND THE FOLKS WHO LOVE YOU review your app THEN SEND THEM TO
on a scale of Ask users how much they like you 1 If they rate you… 10 promoters then they are 9-10 7-8 passives 0-6 detractors
on a scale of Ask users how much they like you 1 If they rate you… 10 promoters then they are 9-10 7-8 passives 0-6 detractors SEND THESE PEOPLE TO THE APP STORE TO REVIEW YOUR APP!
on a scale of Ask users how much they like you 1 If they rate you… 10 promoters then they are 9-10 7-8 passives 0-6 detractors NOT THESE PEOPLE!
on a scale of Ask users how much they like you 1 If they rate you… 10 promoters then they are 9-10 7-8 passives 0-6 detractors HOWEVER… You should still ask these people for feedback – they can help you improve!
12 track CHURN RISKS AND CONVERSION OPPORTUNITIES
With predictive app marketing… IDENTIFY CHURN OR convert YOU CAN When a user is about to
With that info, you can Create personalized campaigns to PUSH users in the RIGHT DIRECTION
WELL, THAT’S ALL FOLKS! THANKS FOR WATCHING WE HOPE YOU LEARNED SOMETHING NEW
FOR MORE MOBILE APP MARKETING TIPS & TRICKS CHECK OUT Click to visit our app marketing blog!