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Here’s One Bit of Bad News for Microsoft's New Lumia Phones
Microsoft just held one of its biggest hardware events of the year.
Microsoft also introduced two new smartphones, the Lumia 950 and 950 XL.
Both phones have a 20-megapixel camera, wireless charging, run Windows 10, and have fast Qualcomm Snapdragon processors.
But there’s a major problem with the devices.
Microsoft is only partnering with AT&T to sell them.
And AT&T will only sell the cheaper Lumia 950 in its stores.
Microsoft will sell unlocked versions of the devices from its website, which will work on AT&T and T-Mobile’s networks. Source: CNET.
But Sprint, Verizon, and T-Mobile won’t sell the devices in their stores.
“While there was interest across the board from U.S. operators, currently we've made the decision to have AT&T carry the Lumia 950, and then sell both the Lumia 950 and Lumia 950 XL unlocked through our own channel in the Microsoft Stores.” — Microsoft Source: ZDNET.
T-Mobile CEO John Legere didn’t appreciate Microsoft’s decision. Source: Twitter.
But why is Microsoft’s partnership with AT&T a bad thing?
In the past, smartphone makers have successfully launched devices with just one carrier, but this strategy has never worked for Windows phones.
“And fundamentally, it's disappointing because we've seen this situation before. Windows Phone has struggled from day one with poor carrier availability and promotion…” — Peter Bright, Ars Technica Source: Ars Technica.
Microsoft says it may add more carriers later. Meanwhile, the company continues to experience dismal phone sales.
According to Gartner, Windows phones make up just 2.5% of worldwide smartphone sales. Source: Gartner.
Right now, Microsoft is taking the same path Nokia took when it launched new Windows phones.
And it’ll likely experience the same poor results.
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