Here’s One Bit of Bad News for Microsoft's New  Lumia Phones

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Here’s One Bit of Bad News for Microsoft's New  Lumia Phones

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Microsoft just held one of its biggest hardware events of the year.

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The company debuted a new Surface tablet, updated its Microsoft Band, and launched a new Surface Book laptop hybrid.

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Microsoft also introduced two new smartphones, the Lumia 950 and 950 XL.

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Both phones have a 20-megapixel camera, wireless charging, run Windows 10, and have fast Qualcomm Snapdragon processors.

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But there’s a major problem with the devices.

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Microsoft is only partnering with AT&T to sell them.

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And AT&T will only sell the cheaper Lumia 950 in its stores.

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Microsoft will sell unlocked versions of the devices from its website, which will work on AT&T and T-Mobile’s networks. Source: CNET.

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But Sprint, Verizon, and T-Mobile won’t sell the devices in their stores.

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“While there was interest across the board from U.S. operators, currently we've made the decision to have AT&T carry the Lumia 950, and then sell both the Lumia 950 and Lumia 950 XL unlocked through our own channel in the Microsoft Stores.” — Microsoft Source: ZDNET.

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T-Mobile CEO John Legere didn’t appreciate Microsoft’s decision. Source: Twitter.

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But why is Microsoft’s partnership with AT&T a bad thing?

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In the past, smartphone makers have successfully launched devices with just one carrier, but this strategy has never worked for Windows phones.

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“And fundamentally, it's disappointing because we've seen this situation before. Windows Phone has struggled from day one with poor carrier availability and promotion…” — Peter Bright, Ars Technica Source: Ars Technica.

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Microsoft says it may add more carriers later. Meanwhile, the company continues to experience dismal phone sales.

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According to Gartner, Windows phones make up just 2.5% of worldwide smartphone sales. Source: Gartner.

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Right now, Microsoft is taking the same path Nokia took when it launched new Windows phones.

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And it’ll likely experience the same poor results.

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