'

The Future of Brand Marketing = In-App Mobile Video

Понравилась презентация – покажи это...





Слайд 0

The Future of Brand Marketing = In-App Mobile Video MMA Webinar Series October 06, 2015 Sponsored by:


Слайд 1

About the MMA The MMA is the world's leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars: MMA Members Include: For more information about membership email: membership@mmaglobal.com 2


Слайд 2

3 Managing Your Questions Share the Insights #MMAWeb


Слайд 3

Moderator Leo Scullin Head of Global Industry Initiatives Mobile Marketing Association Anne Frisbie SVP, InMobi Exchange and Global Alliances InMobi Presenter 4


Слайд 4

1 bn uniques globally Deep audience insights Custom and Seasonal Audience Segments 200 Mn 160 Mn 250 Mn 390 Mn Exclusive & strategic Highly engaging ad formats Native Video Rich Media Banner Full Screen


Слайд 5

Interesting Trends


Слайд 6

“The world has really not just gone from desktop to mobile, but maybe more importantly from a world run by channels to a world which was characterized by millions of sites and now eventually to a world dominated by apps…” - Rob Norman Global Chief Digital Officer, GroupM


Слайд 7

88% of Smartphone Usage is driven by Apps 53% of Total Digital Media Time Spent is In-App Source: comScore


Слайд 8

Mobile Video & TV: Usage Behavior global 22% US 25% China 37% UK 25%


Слайд 9

48% of people only or mostly only use mobile apps to watch video on their smartphones Only/mostly mobile apps 48% Only/mostly mobile web 18% Source: IAB


Слайд 10

Understanding In-App Mobile Video Ads…


Слайд 11

Types of Videos VAST Video Rich Media Video (MRAID) Scale Interactive


Слайд 12

Types of Video Ads : VAST


Слайд 13

Linear VAST on Desktop Pre-Roll / Post-Roll Video with Companion Ad


Слайд 14

Non-Linear VAST on Desktop


Слайд 15

Types of Video Ads: Linear VAST on Mobile Full Screen Interstitial – Landscape Mode


Слайд 16

First topic Second topic Types of Video Ads : Native Video Is scroll the new skip?


Слайд 17

Best Practices for High Performing VAST Video Ads MP4 Files (play across all devices and OS) Multiple files: 480p/720p/1080p (best resolution picked up based on bandwidth) Aspect Ratio – 16:9 Duration: 10 seconds – 30 seconds. Optimal: 15 seconds SSL compliance CORS header 1 Wrapper only


Слайд 18

Types of Video Ads: MRAID In-Banner RM Video Ads Leveraged in Tablets and 300x250 Banners on Mobile


Слайд 19

Types of Video Ads: MRAID Expandable Video Ads Landscape videos (16:9) Play in Portrait/Landscape mode


Слайд 20

Types of Video Ads: MRAID Interstitial Video Ads


Слайд 21

Types of Video Ads: Vertical Video The Future of Mobile Video Fullscreen video – 320x568 (9:16) MRAID or VAST


Слайд 22

Best Practices for High Performing RM Video Ads Autoplay 2 Sets of Creatives: Delayed Skippable (end of Q1) and Non Skippable, ensures high viewability Duration: 10 seconds – 30 seconds. Optimal: 15 seconds Recommended Settings:


Слайд 23

Direct Metrics to Care About Viewability Completion Rate Engagement


Слайд 24

In-App Video Experience Lends Itself to High Viewability Full screen, auto-play, delayed or non-skippable MRC is yet to publish guidelines specific to in-app mobile inventory Third party viewability services offer limited or no in app viewability metrics, and none are MRC accredited yet


Слайд 25

Critical Advantage: In the Moment Location + Video = High User Intent


Слайд 26

Thank You efficientbuying@inmobi.com


Слайд 27

Upcoming MMA Events Mobile Campaigns: Secrets to Delivering Superior Conversions Thursday, Oct 8th To App or Not to App: Strategies & Tactics to Make your App a Success Tuesday, Oct 13th View Webinar & Events Calendar http://www.mmaglobal.com/events/other/webinars http://www.mmaglobal.com/calendar/monthly MMA Forum Vietnam October 30, 2015 MMA Forum Spain October 27, 2015 MMA Forum Indonesia October 15, 2015 MMA Forum Mexico October 22, 2015 MMA Webinar Series 28


Слайд 28

MMA programs and working groups consist of executives who discuss key issues for a specific industry segment, technology or business issue. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and membership.  To join a program, contact committees@mmaglobal.com. MMA Programs and Initiatives 29


Слайд 29

Additional Resources 30


Слайд 30

Thank You!


×

HTML:





Ссылка: