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PROGRAMMING FOR WEARABLES (Pssst… it’s really about the Apple Watch) @ToTheVictor, RJI Fellow
Academic fellow Donald W. Reynolds Journalism Institute Director Media Innovation — Banjo Media partnerships, Product, Education, Evangelize CNN veteran: editorial + technology Digital news ‘nerd’
WHO AMONG US?
KEY ATTRIBUTES OF WEARABLE TECH PRODUCTS Voice / gesture control • HANDSFREE • • • • 3rd party apps API partners Accessories Less-distracting when receiving alerts / reminders / messages • DEVELOPMENT PLATFORM ALWAYS-ON • • Low-power consumption Instant wake Background working / sensing • ATTENTION -GETTING ENVIRONMENT -AWARE • • • • • • CONNECTED • • SOURCE: KPCB - Internet Trends Report • Wi-Fi 3G / 4G / LTE Bluetooth NFC GPS Accelerometer Compass Camera Microphone Other sensors
Smart wearables projected to generate $37B by 2020 Smartwatches | Smart wristbands | Smart glasses | Smart garments | Smart jewelry Global market not yet mature | major traction: North America & Europe Smartwatch expected to be leading wearables category Apple Watch will account for 68% of 2015 smartwatch shipments Source: TechSci Research Report “Global Smart Wearable Market Forecast & Opportunities, 2020” Business Insider “Wearables Report” Tractica market intelligence report Aug. 2015
The ratio of smartphone shipments, compared to smartwatch ones, currently sits at around 500 to 1. Small-fry indeed. But, within ﬁve years, this ratio is set to drop to around 20 to 1; with an estimated 101 million smartwatch shipments taking place by 2020. Source: Forbes Tech | May 2015
BBC News Labs predicts by 2018, wearable tech will become part of standard equipment issued to its reporters Future of News: Timeline of the Connected Generation BBC News Labs, January 2015
GLANCE JOURNALISM THE RISE OF “IT WILL BECOME VERY ADDICTIVE” Smartphone users now glance at their mobile devices more than 100 times a day, and with the smartwatch that could become 300 or 500 times. Currently there is only limited experience with news on smartwatches — but now smart news orgs and apps are preparing for the possible widespread adoption of Apple Watch. http://meta.watch/blogs/news/15725509-the-power-of-glance-and-ambient-info
The average user now picks up their mobile phone more than 1,500 times/week •Average user ﬁrst reaches for their phone at 7:31 a.m. •Daily average time spent using: 3 hours 16 mins. •221 tasks each day (compared to 140 via desktop/laptops) http://www.dailymail.co.uk/sciencetech/article-2783677/How-YOU-look-phone-The-average-user-picks-device-1-500-times-day.html
FROM NOVELTY TO NECESSITY 11 areas that must be addressed before the AW can be considered core essential for newsrooms STORY STRUCTURE UI/ SCREEN SIZE SET UP MEDIA INTEGRATION APP FORM FACTOR BATTERY LIFE NEWS GATHERING ECOSYSTEM SIRI BUGS BEYOND NOTIFICATIONS
SMARTPHONES FOR REPORTING *Research topics, sources *Communicate/collab *Camera | video + photo *Audio gathering/edit *Publish to CMS *Produce multimedia *Transmit content *Translation tool *Live streaming *Post social media *Curate web content *Gather/share notes *Mapping *Sensory data
WHY THE WATCH IS LESS ABOUT TODAY, AND MORE ABOUT TOMORROW iPHONE VERSION 1 January 2007 No third party support (App store) Poor camera (2MP) No front facing camera No copy & paste No Oﬃce support No Outlook Exchange email Limited memory (8GB) Small screen size (3.5 inches) Limited talk time Limited phone carriers
Programming Challenges The obvious: tiny screen Rethinking story structure Going beyond notiﬁcations Seamless experiences not native Push/pulling from legacy mediums Audience interactivity limited
NY TIMES The Times has developed a new form of storytelling to help readers catch up in seconds. Through its one-sentence stories, crafted especially for the small screen of Apple Watch, users are able to get the news at a glance across many sections from the Times along with photography and short, bulleted summaries. FLIPBOARD Flipboard algorithmically chooses the top 10 stories based on the top 10 topics a user follows on Flipboard, and then present these dynamically on the Apple Watch. BBC NEWS The latest version brings optional compact layout that allows users to view more stories per screen, summaries of stories, headlines and breaking news alerts. Users can personalize the app menu to suit speciﬁc interests. WASHINGTON POST “Big Story, Small Screen” design allows users to quickly browse the day’s big story via a customized format highlighting the top story through bold images and brief text, giving readers a way to catch up on the news in six scrolls.
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articles, blogs, workshops INNOVATION ANALYSIS COLLABORATION WHAT WE ARE DOING @ RJI capstone students competition, playbook, reports
Introducing: Chris, Samantha and Lauren
Millennial survey of more than 500 college students 97% respondents exposed to Apple Watch advertising, most have never used Majority of wearable tech owners rarely consume news on devices Wearable experiences most interested in: texting, music Source: RJI Fall 2015 capstone student project on wearables/smartwatches Follow upcoming survey releases: RJIonline.org
PUTTING THE APPLE WATCH TO THE TEST RJI student journalist team is covering real world news events: iPhone vs. Watch
‘ESSENTIAL TECH’ TEST Can I survive my day without? No smartphone:
A FEW SMALL PREDICTIONS Prices come down, avail goes up: explosive growth Apple Watch 2 next fall: new features, applications News/media outlets begin to create unique wearable apps Most effective user experiences will be ones integrating with broader media ecosystems
@tothevictor tinyurl.com/mobileme-wearables AllTheNewsThatFitsYourWrist.Tumblr.com