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Smartwatches: The Future of Wearables

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Introduction Smartwatch Technology nowadays is moving along at a furious pace. Developers compete with each other by implementing more and more innovative solutions which make our life easier. Recently, the new trend, namely wearable devices, is catching on. They are not as popular as e. g. smartphones yet, but the statistics show that the industry is growing very fast. Especially the industry of smartwatches. In 2013, the global smartwatch industry reached a global market volume of USD 700 million, ten times the size of 2012. In 2014, the industry will grow to USD 2.5 billion – 5% the size of the watch industry. In the years to follow, the smartwatch industry will keep growing at a 3-digit rate.* Wearable devices are unquestionably the future of the smart technology. Smartwatches have already gained an ample group of fans. This report aims to discover how people in social media perceive those devices. 02 *Source: Forbes.com


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Analysis description 03


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Report scope What you will find in this report 04


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Number of mentions and social media reach General level 05


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Moto 360 Number of mentions and social media reach 06


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Sony Smartwatch Number of mentions and social media reach 07


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iWatch Number of mentions and social media reach 08


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Samsung Smartwatch Number of mentions and social media reach 09


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Glance Number of mentions and social media reach 10


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Pebble Number of mentions and social media reach 11


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LG Smartwatch Number of mentions and social media reach 12


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Microsoft Smartwatch Number of mentions and social media reach 13


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2


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Sources Where do the Internet users publish mentions? 14


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Sources – Moto 360 Where do the Internet users publish mentions about Moto 360? 15


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Sources – Sony Smartwatch Where do the Internet users publish mentions about Sony Smartwatch? 16


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Sources – iWatch Where do the Internet users publish mentions about iWatch? 17


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Sources – Samsung Smartwatch Where do the Internet users publish mentions about Samsung Smartwatch? 18


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Sources – Glance Where do the Internet users publish mentions about Glance? 19


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Sources – Pebble Where do the Internet users publish mentions about Pebble? 20


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Sources – LG Smartwatch Where do the Internet users publish mentions about LG Smartwatch? 21


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Sources – Microsoft Smartwatch Where do the Internet users publish mentions about Microsoft Smartwatch? 22


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Contents structure 23


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Sentiment of User-Generated Contents 24


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The most popular smartwatch Which smartwatch appeared the most often in social media? iWatch 20,683 mentions Samsung Smartwatch 21,441 mentions Pebble 8,009 mentions 25


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The most talked-about smartwatch Moto 360 32% UGC Withings Smartwatch 37% UGC Pebble 25% UGC 26 Which smartwatch is the most enthusiastically discussed in social media?


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The most appealing smartwatch Smartwatches with the biggest share of positive contents Moto 360 84.8% positive mentions Microfoft Smartwatch 55.6% positive mentions 27 Withings Smartwatch 84.6% positive mentions


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The best looking smartwatch Which smartwatch is the best designed according to social media users? Withings Smartwatch 13% social media users Moto 360 52% social media users Pebble 5% social media users 28


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Android Wear OS Sources 29


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Android Wear OS Number of mentions and social media reach 30


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Android Wear OS Sentiment of user-generated contents Positive mentions Neutral mentions Negative mentions 31


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6 Sample mentions


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7 Conclusions


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Conclusions 42


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Conclusions 43


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Thank you for your attention Natalia Chrzanowska 44


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