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iPhone

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iPhone the evolution


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Hypothesis: From driving innovation, Apple has been reduced to a company that churns out incrementally improved iPhones every year. But their marketing blurb is more and more cliched by the version. While the iPhone is a beautiful and impressive piece of technology, it is hardly innovative anymore, and has been overtaken by other competitive brands. PS! This informal analysis is based on the iPhone and competing brands at the time of the 5S-launch in 2013. the iPhone evolution


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First, let’s take a look at the launch slogans of each iPhone. the iPhone evolution


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«This changes everything.» The slogan for the original iPhone in 2007 the iPhone evolution


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«The first phone to beat the iPhone.» The slogan for the iPhone 3G, 2008. the iPhone evolution


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«The fastest, most powerful iPhone yet.» The slogan for the iPhone 3GS, 2009. the iPhone evolution


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«This changes everything... again.» The slogan for the iPhone 4, 2010. the iPhone evolution


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«The most amazing iPhone yet.» The slogan for the iPhone 4S, 2011. the iPhone evolution


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«The biggest thing to happen to iPhone since iPhone.» The slogan for the iPhone 5, 2012. the iPhone evolution


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«Forward thinking.» The slogan for the upcoming iPhone 5S, 2013. the iPhone evolution


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It appears that the slogans for any upcoming iPhone are as incremental in their creativity as the level of innovation of the phones themselves. Also, most slogans for the S-versions end with «yet». the iPhone evolution


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Second, let’s compare the different iPhone models. the iPhone evolution


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iPhone 5C 7 iPhone iPhone 5S iPhone 3G iPhone 3G S iPhone 4 iPhone 4S iPhone 5 2007 2008 2009 2010 2011 2012 2013 1 2 3 4 5 6 8 128 MB RAM 3.5” 480x320 163 DPI 135 g D: 11.6 mm L: 115 mm 2 MP New design 128 MB RAM 3.5” 480x320 163 DPI 133 g D: 12.3 mm L: 115.5 mm 2 MP New design 256 MB RAM 3.5” 480x320 163 DPI 135 g D: 12.3 mm L: 115.5 mm 3 MP A4 chip 512 MB RAM 3.5” 960x640 326 DPI 137 g D: 9.3 mm L: 115.2 mm 5 MP New design A5 chip 512 MB 3.5” 960x640 326 DPI 140 g D: 9.3 mm L: 115.2 mm 8 MP A6 chip 1 GB RAM 4” 1136x640 326 DPI 112 g D: 7.6 mm L: 123.8 mm 8 MP New design A6 chip 1 GB RAM 4” 1136x640 326 DPI 132 g D: 8.97 mm L: 124.4 mm 8 MP A7 chip 1 GB RAM 4” 1136x640 326 DPI 112 g D: 7.6 mm L: 123.8 mm 8 MP the iPhone evolution


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Third, to illustrate the incrementality of the features, let’s put the numbers in graphs. the iPhone evolution


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2007 2008 2009 2010 2011 2012 2013 in the iPhone evolution


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2007 2008 2009 2010 2011 2012 2013 g the iPhone evolution


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2007 2008 2009 2010 2011 2012 2013 mm mm the iPhone evolution


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2007 2008 2009 2010 2011 2012 2013 MPX the iPhone evolution


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Fourth, let’s compare the current iPhone 5S to a couple of leading competitor brands at the time of launch. the iPhone evolution


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iPhone 5S A7 chip 1 GB RAM 4' 1136x640 326 DPI 112 g D: 7.6 mm L: 123.8 mm 8 MP iOS 7.0 Snapdragon 600 2 GB RAM 4.7’ 1920x1080 468 DPI 143 g D: 9.3 mm L: 137.4 mm 4 MP Android 4.2.2 2013 Time of last iPhone launch Galaxy S4 Snapdragon 600 2 GB RAM 5.0’ 1920x1080 441 DPI 130 g D: 7.9 mm L: 136.6 mm 13 MP Android 4.2.2 Comparable advantages the iPhone evolution HTC One


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Where Apple once (copied LG and) became a world innovative leader in smartphones with the launch of the original iPhone in 2007, they now offer only incremental improvements to the iPhone range. It has long ago been bypassed by competitors. the iPhone evolution


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Fifth, based on the trends seen in the previous feature timeline graphs, and current media speculation (or leaks) we can now present the iPhone 6 as it will be launched. This prediction has an accuracy of 96%. We can therefore also with a certainty greater than a hunch predict the coming iPhone specs of the next 6-7 years. Let’s start with the slogan for the upcoming version 6. the iPhone evolution


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«Again, this changes everything. Again.» The slogan for the upcoming iPhone 6, 2014. the iPhone evolution And now for the actual upcoming iPhone 6…


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the iPhone evolution iPhone 6 A8 chip 2 GB RAM 4.7‘ (+ 5.5’) 1136x640 326 DPI 117 g D: 7.7 mm L: 123.6 mm 10 MP iOS 8.0 This is nothing short of revolutionary!!!! …although you know it will sell in the millions, and you’ll want one too. So will I. The design might actually not be as radically different from the current model 5S or the mockup depicted above. (Mockup by The Tech Block)


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This really makes you wonder if Apple is on autopilot, on a course set by the late Jobs, which is only a business model that might actually work for ten more years. the iPhone evolution


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So, what if we apply the trends from the graphs and predict the iPhones for the next few years? Sixth, let’s have a peek! the iPhone evolution


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iPhone 9 15 iPhone 6 iPhone 9S iPhone 6S iPhone 7 iPhone 7S iPhone 8 iPhone 8S 2014 2015 2017 2018 2019 9 10 11 12 13 14 16 A8 chip 2 GB RAM 4.7” 1136x640 326 DPI 117 g D: 7.7 mm L: 123.6 mm 10 MP New design * A9 chip 2 GB RAM 4.7” 1136x640 326 DPI 119 g D: 7.7 mm L: 123.6 mm 12 MP A10 chip 3 GB RAM 4.7” 1280x720 349 DPI 115 g D: 7.5 mm L: 123.2 mm 12 MP New design A11 chip 3 GB RAM 4.7” 1280x720 349 DPI 115 g D: 7.5 mm L: 123.3 mm 12 MP A12 chip 4 GB 4.7” 1280x720 349 DPI 112 g D: 7.2 mm L: 124 mm 15 MP New design A13 chip 4 GB RAM 4.7” 1280x720 349 DPI 112 g D: 7.2 mm L: 124 mm 15 MP A14 chip 8 GB RAM ** 5” 1590x720 349 DPI 105 g D: 6.9 mm L: 126 mm 16 MP New design A15 chip 8 GB RAM 5” 1590x720 349 DPI 105 g D: 6.9 mm L: 126 mm 19 MP 2016 2020 2021 * New design, as before, means slightly new design. ** At one point, perhaps around iPhone 9, memory will be so cheap that even Apple will have to close the gap to its’ competitors and double the RAM. the iPhone evolution


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This has been a highly informal analysis and wild speculation about the future evolution of the iPhone, based on statistical data found on the internets. How delighted we will all be if Apple has a new idea again. Meanwhile we’re waiting for the iPhone revolution. the iPhone evolution All sources Wikipedia, unless otherwise stated.


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