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Are You in the #MobileMindset? 12 quotes from industry influencers that will inspire you to fire up your mobile marketing efforts.
“ Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations - it will transform your entire business. Thomas Husson Vice President & Principal Analyst Forrester Research #mobilemindset
“ If your plans don’t include mobile, your plans are not finished. Wendy Clark Senior Vice President Global Sparkling Brand Center Coca-Cola #mobilemindset
“ Smartphones are reinventing the connection between companies and their customers. Rich Mine General Partner Google Ventures #mobilemindset
“ The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and it’s dramatically transforming the way we live and work. Marc Benioff CEO, Salesforce #mobilemindset
“ Stop looking at your business as physical, web, and mobile. It’s about consumers, and the only thing that matters to consumers is the one screen that is in front of them. Mitch Joel President, Mirum Agency #mobilemindset
“ Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer should always be mobile first. Eric Schmidt Executive Chairman Google #mobilemindset
“ We still see most of our clients cramming PC experiences onto phones when they should be thinking in terms of mobile moments instead. Julie Ask Vice President Forrester Research #mobilemindset
“ I think the biggest change and one that we’ve already started to see take shape is that globally the majority of Internet usage will be done via a mobile device and for the most people the mobile web will be their primary - if not their only - way of experiencing the Internet. Peter Rojas Vice President of Strategy AOL #mobilemindset
“ Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers world wide. Neil Patel Co-Founder KISSmetrics #mobilemindset
“ People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. Brian Halligan Co-Founder & CEO Hubspot #mobilemindset
“ Today’s smartphones have so much to offer - email, social media, texting, apps. There are so many options that we often forget that we’re actually holding a phone in our hands! Melissa Mackey Search Supervisor Gyro #mobilemindset
“ Mobile is, in many ways, the most disruptive force in media in recent history. However rather than this being a hurdle, marketers have harnessed the personal and on-thego nature of mobile to reach their audiences in new ways. Sarah Ohle Director of Marketing Intelligence xAD #mobilemindset
Stay in the #mobilemindset by visiting blog.invoca.com for tips, insights and news on mobile marketing.