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How Became the Nation's ThirdLargest Carrier
T-Mobile just passed Sprint to become the nation's third-largest mobile carrier
It just passed Sprint this quarter. 57.1 million 58.9 million
But it has a bit of catching up to do still. 57.1 million 58.9 million 123.9 million 133.5 million
But T-Mobile has been able to use its small size to its advantage
T-Mobile's churn rate continues to fall
Which means it doesn't have to attract as many subscribers to grow its customer base
And while Verizon and AT&T have lower churn rates
T-Mobile's smaller user base means it's losing fewer subscribers on an absolute basis
So, even though T-Mobile only adds half the number of subscribers as Verizon ...
It's growing its revenue and customer base faster than anyone
That's how it was able to pass Sprint
But T-Mobile needs to keep improving its churn rate as it grows its customer base
It's doing two things ...
It's doing two things ... 1. Improving its network
It's doing two things ... 1. Improving its network 2. Offering extra values
It extended coverage to Mexico and Canada at no extra charge.
Subscribers can stream music from over 30 services without it counting against their data cap
Subscribers can upgrade their phone up to 3 times per year if they want.
Subscribers can keep their unused data up to 12 months.
As T-Mobile grows larger, adding more subscribers gets tougher
Investors must have faith in CEO John Legere to continue growing the business going forward
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