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Is Apple's iOS Losing Its Grip on the Enterprise Market?
In the enterprise market, Apple’s iOS has been a dominant force for a long time.
But that’s starting to change.
Apple’s mobile OS made up 64% of all enterprise mobile activations in Q2 2015, according to Good Technology.
But that’s down from 70% in the previous quarter.
Meanwhile, Android is making big gains.
Enterprise activations of Google’s mobile OS has spiked from 26% last quarter to 32% now.
So why is Apple’s lead slipping?
Because Android and Windows tablets are gaining traction.
Apple typically holds 80% to 90% of tablet activations in the enterprise market in any given quarter….
But that fell to 64% in Q2 2015.
Meanwhile, Android now has a quarter of all enterprise tablet activations.
Android now leads Apple for tablet activations in the tech sector, and is gaining ground in energy and manufacturing.
And even Windows tablets jumped from just 1% of enterprise tablet activations a year ago, up to 11% now.
But Apple still holds a substantial lead in the public sector, healthcare, insurance, financial services, and education sectors.
Apple losing its dominant position in the enterprise tablet market makes the case for a larger iPad even stronger.
While a so-called “iPad Pro” has been rumored for a while, recent feature changes coming in iOS 9 show Apple’s interest in more robust iPad multi-tasking.
It’s clear from the recent Good Technology data that Apple needs to do something big to gain back enterprise customers.
And a larger iPad could be just the thing.
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