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The State of App Downloads and Monetization : Global

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Insights THE STATE OF APP DOWNLOADS AND MONETIZATION GLOBAL | JULY 2015 POPULAR APP DOWNLOAD DESTINATIONS % SHARE OF DOWNLOADS BY COUNTRY USA CHINA 15% 15% INDIA 12% PHILIPPINES 6% 18% INDONESIA APP CRAZY NATIONS PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS 21 19 PHILIPPINES 10 4 RUSSIA INDONESIA 3 MALAYSIA SAUDI ARABIA COST OF APP DOWNLOADS = CPD COST OF APP DOWNLOAD = eCPMs EARNINGS FROM APP DOWNLOAD USA CHINA PHILIPPINES MALAYSIA SAUDI ARABIA CPD 210 119 5 28 53 eCPM 189 123 110 108 65 IOS PREMIUM OVER ANDROID iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX 211 142 SOUTH KOREA RUSSIA 117 85 56 INDONESIA CHINA MALAYSIA CATEGORY SHARES AND COSTS Cost = CPD 71% GAME = Share of app downloads GAME 91 mCOMMERCE 52 COMMUNICATION 41 8% mCOMMERCE 6% COMMUNICATION 5% TRAVEL TRAVEL ENTERTAINMENT 4% ENTERTAINMENT 47 62 CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q2 2015 DATA www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi


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