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#MobileBeat The mobile ecosystem Up and to the right
John Koetsier VP Research, VentureBeat @johnkoetsier #MobileBeat
53% of the top 100 unicorns are mobile-only, mobile-first, or largely mobile
The tough question: How to win?
3 waves of success in mobile
Almost 250 companies
$25B in funding
15 $B companies
most interesting piece?
let’s zoom in a little
mobile user acquisition
mobile marketing automation
one study: 3X brand recall from mobile video ad vs TV
that brings us back full circle
To win in mobile is to win. Period
Thank you! #MobileBeat John Koetsier VP Research, VentureBeat @johnkoetsier