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Turn your app into a mobile growth engine Alex Austin

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Turn your app into a mobile growth engine Alex Austin


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? Units 93


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50,000


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your work begins at launch


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your mobile app is a growth engine


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your mobile app is a growth engine


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Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share Activate Download


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Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share Activate Download


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Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share Activate Download


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Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share Activate Download


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tools


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Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share Activate Download


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affiliate Instacart & Yummly


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Thanks for joining Austin on TwoDots! Get started with some extra free Moves & Bombs on us! Branch link created that stores meta-data from Yummly shopping cart


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Share & Get Free Moves! Call it Quits! Your friend, Evan, joined TwoDots. Thanks for sharing the game - here’s free Moves & Bombs! Start playing with him now! Branch link completed, user brought to items from Yummly recipe upon first opening Instacart


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don’t force it


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email 8tracks


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#


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Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share Activate Download


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personalization HotelTonight


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personalization Gogobot


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Regular Onboarding


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Personalized Onboarding Using Branch Links


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78% Conversion to signup


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contextual links Allthecooks


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Choose a channel to share recipe Deep link is generated for message


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Link takes user to app store directly Upon first open, user is brought to recipe


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Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share Activate Download


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natural sharing The League


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Invite a friend to skip the line


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simple k-factor


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Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share Activate Download %


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Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share Activate Download %


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Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share Activate Download %


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= k-factor % % % x x activation share influenced download


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summary


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measure the download source optimize the welcome make sharing align with the product iterate


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questions alex@branch.io @illustriousalex


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