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Is this the Greatest Competition for Apple’s Macbook?
This month Apple began selling its latest notebook, the 12-inch MacBook.
And it has some very impressive features.
It has a Retina display, weighs just two pounds, and has the latest USB Type-C port for power and peripherals.
All of this will set you back about $1,300.
Oh, and it’s kind of nice to look at too.
But there are plenty of MacBook competitors already on the market.
The ASUS Zenbook UX305 costs just $700 -- about half the price of the MacBook.
It’s a bit slower than the MacBook, weighs a little more, and its screen resolution isn’t as good.
But it comes with the same 8GB of RAM and 256GB of storage, and has more ports than the MacBook.
If that doesn’t strike your fancy, then perhaps Microsoft’s Surface Pro 3 is a better fit.
The Surface has a touchscreen and weighs less than the MacBook.
It’s also thinner and costs about $200 less, even after purchasing the keyboard accessory.
And of course, one of Apple’s biggest competitors, Samsung, has a MacBook alternative as well.
It’s called the ATIV Book 9, and it has a very similar 12-inch screen and weighs nearly the same as the MacBook.
But the processor is slower, and the ATIV comes with less storage and less memory.
Samsung’s device has more ports though, and is about $100 cheaper.
And there are plenty of other reasonable competitors.
So should Apple be worried?
Apple’s already doing very well in the PC space.
Recent IDC data shows that in Q4 2014, Apple’s PC shipment growth increased about 19% year-over-year -- outpacing its competitors’ growth.
And just last year the company became the fifth-largest PC vendor worldwide.
To top it all off, Apple’s Mac sales account for more than 50% of the entire PC industry’s profits. Source: Wall Street Journal.
So while other notebooks may be cheaper, faster, or have more ports than the MacBook…
Apple’s new device should help the company continue reaping more profits than its competitors.
And that should make Apple, and its investors, very happy.
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